| Free Range | |
| Type: | Private |
| Foundation: | Washington, D.C. (1999) |
| Location: | San Francisco, California Boston, Massachusetts |
| Key People: | Jonah Sachs (founder) Paul Hammond |
| Industry: | Brand consulting and marketing |
| Homepage: | FreeRange.com |
Free Range is an American brand-consulting storytelling company founded in 1999 that is based in San Francisco, California, and Boston, Massachusetts. It has entrepreneurs, designers, academics, and researchers. Its clients range from the for-profit, NGO, and government sectors around the world.
The firm produced the award-winning 2003 animated short film, The Meatrix, an animal-rights parody of the 1999 film The Matrix. It and its two short 2006 sequels, The Meatrix II: Revolting and The Meatrix II 1/2, were set in factory farms and a slaughterhouse and were commissioned projects for the GRACE Communications Foundation.[1]
In July 2012, Free Range founder Jonah Sachs published his first book with Harvard Business Review Press, Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future.[2] In Winning the Story Wars, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing.[3] In 2018, Sachs released his second book, Unsafe Thinking, which explains "how to be nimble and bold when you need it most".[4]
The official Free Range website.