| Frank Cannella | |
| Birth Date: | October 15, 1957 |
| Nationality: | American |
| Occupation: | Businessman, philanthropist |
| Known For: | Cannella Response Television |
Frank Cannella (born October 15, 1957) is a businessman and philanthropist,[1] known for his work in the infomercial industry.[2] In 1999 People Magazine labeled him as a pioneer in the infomercial industry and in April 2013 Cannella was inducted into the Direct Response Television Hall of Fame.[3] [4] Cannella formed Cannella Response Television, which handled the 1990s Tae Bo exercise video infomercials advertising campaign.[5]
In the 1980s Cannella worked with a Chicago advertising agency and focused his career predominantly on infomercials after completing a 1982 infomercial through the Chicago agency. He relocated[6] to Burlington, Wisconsin and in 1984, formed Cannella Response Television.[7] The company is headquartered in Burlington, Wisconsin.[8] [9] Cannella is an active philanthropist and public servant, working on projects such as providing Christmas gifts for challenged children.[10] In 2006 Cannella won a Bravo! Entrepreneur Award for his work with Cannella Response Television.[11]