Frame (company) explained

FRAME, Inc.
Type:Private
Founders:Jens Grede, Erik Torstensson, Josh Levine, Nico Peyrache
Key People:Nicolas Dreyfus (CEO)
Area Served:International
Products:Denim, men's fashion, women's fashion
Founded:2010
Location:Los Angeles, California
Hq Location Country:United States

Frame (stylized as FRAME) is an American fashion-retail company that designs and sells high-end clothing for men and women.[1] [2] [3] The company is known for its denim jeans and hand bags sold at retail outlets in the United States that were first popular with models Karlie Kloss, Miranda Kerr, and Emily Ratajkowski.[4] [5]

History

Frame was founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede following careers at creative agency, The Saturday Group, in which the founders sold a majority stake to Omnicom in 2015.[6] [7] [8]

Frame's first product, the "Le Skinny de Jeanne", was first worn by actors and supermodels including Miranda Kerr, Poppy Delevingne, Lily Aldridge, Kate Bosworth, and Karlie Kloss.[9] The company's first bag, a leather tote called “Les Second,” was modeled by Sienna Miller, Katie Holmes, Alessandra Ambrosio, and Doutzen Kroes.[10]

In 2014 and 2018, Frame founders Erik Torstensson and Jens Grede were named to Business of Fashion's BoF 500 list of people shaping the global fashion industry.[11] According to The Sourcing Journal, Frame earned over $130 million in revenue in 2018.[12] As of 2021 the company owns and operates sixteen stores in Austin, Aspen, Boston, Dallas, Greenwich, Houston, Los Angeles, London, New York, and San Francisco.[13] [3] [14] Its brand collaborations include Imaan Hammam, Mejuri, the Carlyle Hotel, and Jordan Barrett.[15] [16]

Notes and References

  1. Web site: How Frame conquered the world. GQ UK . 26 December 2019.
  2. Web site: Double denim: Swedish duo behind Frame open first LA store . Wallpaper . 22 December 2019.
  3. Web site: Is Frame Los Angeles' version of Calvin Klein? Its founders certainly hope so . LA Times. 22 December 2019.
  4. Web site: Framed for Expansion: Denim Brand Eyes More Stores . Women’s Wear Daily . 22 December 2019.
  5. Web site: Frame Hosted a Dinner to Celebrate the Brand's New Palisades Village Store. Vogue . 22 December 2019.
  6. Web site: From Kendall Jenner to Gigi Hadid, how Frame gained superfans by not being your typical fashion brand. South China Morning Post . 23 December 2019.
  7. Web site: How The Founders of FRAME Denim Built a Multimillion-Dollar Brand With One Pair of Jeans . Forbes. 22 December 2019.
  8. Web site: Frame Denim's Swedish-L.A. Style Mafia Toasts Giovanna Battaglia's New Tome. The Hollywood Reporter . 22 December 2019.
  9. Web site: Framed for Expansion: Denim Brand Eyes More Stores. Yahoo! News . 23 December 2019.
  10. Web site: Frame Wants to Be the Next Calvin Klein . Business of Fashion . 22 December 2019.
  11. Web site: Coming from Sweden. Business of Fashion . 22 December 2019.
  12. Web site: Reformation, Frame Denim Face Tough M&A Market in Search for Right Investor . The Sourcing Journal . 23 December 2019.
  13. Web site: Frame Pops Up in Long Island with a Photo Exhibition. Sourcing Journal . 10 June 2021.
  14. Web site: Clothing Retailer 'Frame' Opens In Former Marc Jacobs In Pac Heights . Hoodline . 23 December 2019.
  15. Web site: Imaan Hammam and Frame Collaborate on a Collection That Celebrates Diversity. Harper's Bazaar . 10 June 2021.
  16. Web site: New York's Iconic Carlyle Hotel Now Has Its Own Clothes. Vogue . 10 June 2021.

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