Fracture (company) explained

Fracture
Url:FractureMe.com
Commercial:Yes
Type:photo
Launch Date:November 2009
Current Status:Active

Fracture is an Internet-based photo finishing service. Fracture's main service is printing photos directly onto glass.[1] [2] The company is based in Gainesville, Florida.[3]

History

A startup company in North Central Florida, Fracture was founded by two graduates of The University of Florida, Alex Theodore and Abhi Lokesh.[4] [5] They began selling their product in December 2009.[6] Theodore and Lokesh raised $1.5 million in funding from outside investors,[7] including Tamiami Angel Fund I in 2012.[8]

In 2011, after a Groupon promotion, sales increased significantly, and the company moved to a larger building and had ten employees.[9] In 2013 the company raised an additional $500,000 to pay for further expansion.

By 2014, the company had filled about 50,000 orders.[10]

By July 2015, the company had filled over 100,000 orders.[11]

Features

Customers upload photos through the company's website[12] and get back those photos printed on a pane of shatter resistant glass.[13] [14] The process takes less than an hour, and the photos can be as small as or as big as .[15]

See also

External links

29.7755°N -82.4408°W

Notes and References

  1. http://your-digital-life.com/merchandise/your-images-on-glass/ Your Digital Life “Your images on glass”
  2. http://design-milk.com/fracture/ DesignMilk “Fracture”
  3. http://www.gainesville.com/article/20110417/ARTICLES/110419637?p=1&tc=pg&tc=ar The Gainesville Sun “Glass-printing startup is growing business one image at a time”
  4. http://www.pdnonline.com/gear/Product-Review-Frac-2063.shtml Photo District News “Product Review: Fracture”
  5. http://www.alligator.org/news/features/article_01352e30-b0c5-11df-a234-001cc4c03286.html " Alumni forgo framing, print art on glass"
  6. http://www.gainesville.com/article/20110417/articles/110419637 "Glass-printing startup is growing business one image at a time"
  7. https://techcrunch.com/2013/06/03/fracture-raises-another-500k-for-on-demand-printing-of-photos-on-glass/ "Fracture Raises Another $500K For On-Demand Printing Of Photos On Glass"
  8. http://gainesvillebizreport.com/fracture-receives-angel-investment/ "Fracture Receives Angel Investment"
  9. http://www.floridatrend.com/article/282/economic-indicators-for-north-central-florida "Economic Indicators for North Central Florida"
  10. http://www.wuft.org/news/2014/03/22/glass-mounted-photo-company-transforms-printing-standards/ "Glass-Mounted Photo Company Transforms Printing Standards"
  11. Web site: 100,000 is a Gigantic Number: Our CEO on Being Grateful - The Fracture Blog. 2015-07-08. The Fracture Blog. en-US. 2016-05-23.
  12. http://the-gadgeteer.com/2011/10/07/fracture-printed-glass-images-review/ The Gadgeteer “Fracture Printed Glass Images Review”
  13. Biggs, John. "TechCrunch “Ten Fracture Glass Printing Makes Photos ‘Snazzy’”, TechCrunch, Oct 14, 2010
  14. https://web.archive.org/web/20130129090138/http://www.nbcnews.com/id/21134540/ "Ten personalized gifts"
  15. Web site: Sizes & Prices Fracture . www.fractureme.com . 2016-05-23.