Four Points by Sheraton explained

Four Points by Sheraton
Foundation:	1995
Num Locations:	308^[1]
Num Locations Year:	September, 2020
Area Served:	Worldwide
Parent:	Marriott International
Industry:	Hospitality, Tourism

Four Points by Sheraton is an American multinational hotel brand operated by Marriott International that targets business travelers and small conventions. As of June 30, 2020, Marriott operated 291 properties worldwide under the Four Points by Sheraton brand, with 53,054 rooms. In addition, Marriott had 130 planned hotels with 27,342 additional rooms.^[2]

History

In April 1995, ITT Sheraton introduced the Four Points by Sheraton brand, to replace the designation of certain hotels as Sheraton Inns. During the early 2000s, this mid-scale, moderate-rate, full-service hotel brand operated around 135 properties, across about 15 countries, but primarily in the US.^{[3] [4]}

In 1998, Starwood acquired ITT Sheraton.^[5] In 2000, Starwood relaunched Four Points by Sheraton as a premier upscale hotel chain for business and leisure travelers. The hotels initiated a Best Brews program that offers an opportunity to sample local craft beers.^{[6] [7]}

In September 2016, Marriott acquired the Four Points by Sheraton brand as part of its purchase of Starwood.^[8] After the takeover, Marriott identified properties which did not meet brand standards, which were required to either renovate, or exit the brand.^[9]

In September 2023, Marriott announced a new spinoff brand of Four Points by Sheraton, called Four Points Express by Sheraton, which will target the mid-range market in Europe, the Middle East and Africa. Its first property will open in London in 2024.^[10]

Notable properties

• Arusha, Tanzania: Four Points assumed management of the historic Arusha Hotel in 2017. Established in 1894, it is one of the oldest hotels in East Africa.
• Brisbane, Australia: The Four Points by Sheraton Brisbane is located near the City Botanic Gardens and the Parliament House.^[11]
• Dhaka, Bangladesh: The Four Points by Sheraton Dhaka Gulshan occupied the Doreen Tower in the affluent Gulshan neighborhood.^[12] It left the chain in 2023 and was rebranded a Crowne Plaza.
• Dubai, United Arab Emirates: The Four Points by Sheraton Sheikh Zayed Road, Dubai, at 43 stories high, is one of the tallest hotels in Dubai. Originally a planned residential complex, it was turned into a hotel midway through development and opened in 2007.^[13]
• Havana, Cuba: The Four Points by Sheraton Havana, a conversion of the existing Hotel Quinta Avenida, became the first US-managed hotel in Cuba since 1960, when it opened in June 2016 during the Cuban thaw.^[14] On June 5, 2020, Marriott was ordered by the U.S. Treasury to cease management of the hotel by August 31,^[15] after the Trump administration suspended Marriott's license to operate in Cuba.^[16]
• Munich, Germany: The Arabella Hochhaus, previously operated as a Sheraton for over twenty years, was downgraded to become Four Points by Sheraton Munich Arabellapark in 2022, due to the hotel's anticipated demolition in 2030.
• New Orleans, United States: The Le Méridien New Orleans was managed as a Four Points in the 1990s.^[17]
• Portland, United States: The Hotel Rose was operated by Four Points prior to 2007.
• Riyadh, Saudi Arabia: The Four Points by Sheraton Riyadh Khaldia, formerly the Mena Grand Khaldia Hotel, was acquired by Starwood in 2013. It is located in the Riyadh neighborhood of Al Dirah.^[18]
• San Jose, United States: The historic Hotel Montgomery began to be operated as a Four Points following its 2004 reopening. Its original location in its immediate north is currently occupied by the Signia by Hilton San Jose.^[19]
• Tampa, United States: The Seminole Hard Rock Hotel and Casino Tampa was formerly a Four Points hotel before the Seminoles decided to expand it into a Hard Rock casino.

Accommodations

		North America	Europe	Middle E. & Africa	Asia & Pacific	Caribbean Latin Am.		Total
2016^[20]	Properties	132	14	8	54	19		227
	Rooms	20,130	2,202	1,943	13,815	2,583		40,673
2017^[21]	Properties	141	17	11	60	20		249
	Rooms	21,612	2,552	2,319	14,823	2,674		43,980
2018^[22]	Properties	152	20	12	67	20		271
	Rooms	23,015	3,042	3,451	16,951	2,685		49,144
2019^[23]	Properties	159	18	17	75	20		289
	Rooms	23,847	2,778	4,371	18,561	2,686		52,243
2020^[24]	Properties	158	19	16	83	19		295
	Rooms	23,836	2,913	4,058	21,636	2,500		54,943
2021^[25]	Properties	160	19	18	84	19		300
	Rooms	24,146	3,070	4,500	22,040	2,513		56,269
2022^[26]	Properties	159	19	21	89	18		306
	Rooms	24,058	3,291	5,113	23,133	2,332		57,927
2023^[27]	Properties	154	20	21	96	18		309
	Rooms	22,965	3,284	5,136	25,255	2,332		58,972

Notes and References

1. Web site: Four Points by Sheraton Hotel Locations . www.marriott.com.
2. Web site: Four Points by Sheraton. 2020-08-20. Marriott Hotels Development.
3. Web site: Hospitalitynet, 21 Jun 2001 . www.hospitalitynet.org.
4. Businesswire, 4 Mar 2004 . www.businesswire.com.
5. Web site: Flyertalk, 5 Aug 2017 . www.flyertalk.com.
6. Web site: HVS, 8 May 2009 . www.hvs.com.
7. Web site: Four Points by Sheraton Hotel Brand Profile . www.marriott.com.
8. Web site: CNBC, 23 Sep 2016 . www.cnbc.com. 23 September 2016 .
9. Web site: View from the Wing, 6 Jun 2018 . www.viewfromthewing.com. 6 June 2018 .
10. Web site: Marriott International Continues Affordable Midscale Growth with Announcement of Four Points Express by Sheraton .
11. News: Sheraton set for Brisbane return. Katherine Feeney. The Age. November 14, 2012. 2 December 2023.
12. News: Ali . Tawfique . 10 December 2011 . Rising High flouting rules . The Daily Star.
13. Web site: Four Points by Sheraton. https://web.archive.org/web/20070206103345/http://www.emporis.com/en/wm/bu/?id=goldensandstower-dubai-unitedarabemirates. dead. February 6, 2007. 2023-12-02. Emporis.com.
14. Web site: Four Points Havana is the First U.S. Hotel to Open in Cuba in Nearly 60 Years. 29 June 2016.
15. Web site: Marriott says Trump administration ordered it to cease Cuba hotel business. . 5 June 2020.
16. Web site: News in America, 5 Sep 2020 . www.newsinamerica.com. 5 September 2020 .
17. Web site: Graf . Tyler . 2008-01-03 . Renovators of Hotel Fifty bank on 'boutique' label • Daily Journal of Commerce . 2023-12-02 . . en-US . 2023-04-18 . https://web.archive.org/web/20230418011325/https://djcoregon.com/news/2008/01/03/renovators-of-hotel-fifty-bank-on-boutique-label/ . live .
18. Web site: 8 July 2013 . خالد بن بندر يدشن فندق "شيراتون فور بوينت" وسط الرياض . 2 December 2023 . www.alriyadh.com.
19. Web site: Four Points by Sheraton San Jose Downtown . SanJose.com . 2010 . 2 December 2023.
20. Web site: 2016 Annual Report . 7 . www.marriott.gcs-web.com.
21. Web site: 2017 Annual Report . 7 . www.marriott.gcs-web.com.
22. Web site: 2018 Annual Report . 6 . www.marriott.gcs-web.com.
23. Web site: 2019 Annual Report . 6 . www.marriott.gcs-web.com.
24. Web site: 2020 Annual Report . 8 . www.marriott.gcs-web.com.
25. Web site: 2021 Annual Report . 7. www.marriott.gcs-web.com.
26. Web site: 2022 Annual Report . 7. www.marriott.gcs-web.com.
27. Web site: 2023 Annual Report . 7. www.marriott.gcs-web.com.