Foundrae Explained

Foundrae
Type:Private
Industry:Jewelry
Founded: in New York City
Founder:Beth Bugdaycay
Murat Bugdaycay
Hq Location:New York
Hq Location City:NY
Hq Location Country:USA
Areas Served:-->
Key People:Beth Bugdaycay, Murat Bugdaycay
Products:Luxury jewelry, and lifestyle

Foundrae is an American luxury jewelry and lifestyle brand founded by Beth Bugdaycay and Murat Bugdaycay. It is headquartered in New York City.

History

Foundrae was founded in New York by Beth Bugdaycay, a jewelry designer, and her husband, Murat Bugdaycay.[1] [2] Foundrae was named by combining “Found” and “Rae”, the name of Bugdaycay's grandmother.[3] The company's initial designs were focussed on modern heirlooms that were seen on their collection of clasps, pendants, and chains.[4]

Foundrae debuted with a trunk show at Barneys New York in September 2015 and then proceeded with an official launch at retail spring/summer 2016.[5] In January 2018,[6] Town & Country recognized Beth Bugdaycay of Foundrae with the distinction of “Breakthrough of the Year” at the Annual Jewelry Awards.[7] [8] Three months later, Bugdaycay opened the flagship Foundrae store in New York City.[9] [10]

In 2019, the writer Chimamanda Ngozi Adiche collaborated with Foundrae on its "Freedom of Expression” medallion, with proceeds to go to PEN America.[11] [12]

Notes and References

  1. Web site: Beth Bugdaycay Returns With Foundrae. Iredale. Jessica. 2015-02-12. WWD. en. 2020-04-19.
  2. News: Davidson. Annabel. Foundrae: fine jewellery with a spiritual side. 2017-01-20. The Telegraph. 2020-04-19. en-GB. 0307-1235.
  3. Web site: Change It Up: Jewelry That Transforms To Create Myriad Looks. Bernstein. Beth. Forbes. en. 2020-04-19.
  4. News: Dukes. Tanya. The More (and More) the Merrier. 2019-12-06. The New York Times. 2020-04-19. en-US. 0362-4331.
  5. Web site: Jewelry Designers Rock Their Own Pieces. Bernstein. Beth. Forbes. en. 2020-04-19.
  6. News: Guadagnino. Kate. A Downtown Jewelry Store That Celebrates the Personal. 2018-03-23. The New York Times. 2020-04-19. en-US. 0362-4331.
  7. Web site: Calming Distractions For The Jewelry Enthusiast. Bernstein. Beth. Forbes. en. 2020-04-19.
  8. Web site: Jewelry Inspired Things To Do, See and Buy In December. Bernstein. Beth. Forbes. en. 2020-04-19.
  9. Web site: Foundrae Opens Its First-Ever Store in New York City. JCK. en-US. 2020-04-19.
  10. Web site: Foundrae Jewelry Starts a New Chapter with Its First Store In New York. Samaha. Barry. Forbes. en. 2020-04-19.
  11. Web site: Chimamanda Ngozi Adichie Believes in Humane Capitalism. Weir. Keziah. Vanity Fair. en. 2020-04-19.
  12. Web site: Activist, Author, and Now Jewelry Designer Chimamanda Ngozi Adichie Hosts a Cocktail Party With Foundrae. Brara. Noor. Vogue. en. 2020-04-19.

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