Fortuna (cigarette) explained
Fortuna is a spanish brand of cigarettes, currently owned and manufactured by the Spanish company Altadis, a subsidiary of Imperial Tobacco. Fortuna is Spanish for “fortune” or “luck”.
History
Fortuna was first introduced in 1974 in Spain by Tabacalera, a Spanish tobacco conglomerate that is now half of the Altadis corporation. When Fortuna was launched in 1974, the market was dominated by black tobacco and the few international brands of blonde (light) cigarettes that were very expensive for the Spanish smoker. As a response to this, Tabacalera launched Fortuna cigarettes which were a type of blonde tobacco with a filter. With Fortuna came the first American blonde-flavored cigarette and in its first six months almost 700 million cigarettes were sold. Ten years later, it spread internationally, first in France, and then in countries like Italy, Morocco, and the United States. For more than thirty years, Fortuna has been sold in Spain on the blonde cigarette market.[1] The tobacco mixture used in Fortuna cigarettes is of a Virginia type.
In April 2008, Altadis changed the pack design to a "new and modernized look" and reduced the number of its big pack cigarettes from 25 to 24, with the aim of setting a round price (which was €3,00 at the time). Altadis's primary rival is Philip Morris International.[2]
In 2013, Fortuna was the fourth best-selling brand in Spain with more than 184,000,000 packs sold.[3]
In 2015, the taxes of Fortuna, Ducados, and Nobel were once again increased from €4.40 to €4.45; an increase of 5 cents.[4]
In December 2016, Altadis raised the price of their Fortuna, Ducados, and Nobel brands by 10 cents, while opting to keep their Fortuna soft pack brand at €4,45.[5] [6]
Advertising
Tabacalera and Altadis made various poster and magazine advertisements in the 1980s, 1990s, and 2000s to promote the Fortuna brand.[7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18]
Besides poster and magazine adverts, a few TV adverts were also made. Some were made for Spain, but also for other countries such as Venezuela.[19] [20] [21] [22]
A few telephone cards have also been made, featuring Fortuna adverting on them.[23] [24]
Other memorabilia that Tabacalera made during the time, includes lighters, calendars, and game cars, featuring Fortuna advertising.[25] [26] [27] [18]
Sponsorship
Grand prix motorcycle racing
Fortuna was a sponsor of various teams within the Grand Prix motorcycle racing classes. In races where anti-tobacco laws were in place (such as France and Germany) the Fortuna name was replaced with the "Spain's N°1" logo.
MotoGP
Fortuna sponsored the Pons Racing team in the 500cc class in 1995 and 1996.[28] [29]
Fortuna sponsored the Gresini Racing team in the MotoGP class in 2002 and 2006.[30] [31] [32]
Fortuna sponsored the official Yamaha MotoGP team in the MotoGP class, along with Gauloises, from 2003 until 2005.[33] [34]
Fortuna sponsored the satellite Yamaha MotoGP Tech 3 team in the MotoGP class from 2003 until 2005.[35]
250cc
Fortuna sponsored the Gresini Racing team in the 250cc class in 2002 and 2003.[36]
Fortuna sponsored the Honda team in the 250cc class in 2004 and 2005.[37]
Fortuna sponsored the Aprilia Racing team in the 250cc class in 2006 and 2007.[38] [39]
Sportscar racing
Fortuna sponsored the Brun Motorsport team in the 1980s.[40] [41] [42]
Markets
Fortuna is mainly sold in Spain, but was or still is sold in Morocco, Italy, France, Austria, Poland, Romania, Russia, Venezuela, and Brazil.[43] [44] [45] In the United States, Fortuna cigarettes are manufactured by Commonwealth Brands in Reidsville, North Carolina.
See also
Notes and References
- Web site: Descubre nuestro gran abanico de marcas - Altadis - Imperial Tobacco España. Altadis.com. 1 January 2018.
- Web site: 2 April 2008 . Fortuna renueva imagen y reduce a 24 cigarrillos su cajetilla - Noticia - Gran Consumo - MarketingNews.es . dead . www.marketingnews.es . 30 March 2018 . 31 March 2018 . https://web.archive.org/web/20180331040210/http://www.marketingnews.es/gran-consumo/noticia/1040349028005/fortuna-renueva-imagen-reduce-24.1.html .
- News: 2018-03-30. Las 10 marcas de cigarro más mortales . MiMaravatío.com. 26 June 2015.
- Web site: Ducados, Fortuna y Nobel también se encarecen y suben 5 céntimos. 23 January 2015 .
- News: Altadis sube 10 céntimos el precio de los cigarrillos Fortuna, Nobel y Ducados. EP. El País . 21 December 2016. elpais.com.
- Web site: Altadis eleva 10 céntimos el precio de sus marcas de cigarrillos Ducados, Fortuna y Nobel. 21 December 2016 .
- Web site: FORTUNA CIGARETTE TOBACCO TABAC TABACO - AD PUBLICITE ANUNCIO - SPANISH - 2183 - eBay. eBay.
- Web site: Fortuna cigarette tobacco tabac smoking-AD publicite advert-English - 2184 - eBay. eBay.
- Web site: RECORTE anuncio tabaco cigarrillos fortuna. todocoleccion.net.
- Web site: CLIPPING RECORTE ANUNCIO TABACO CIGARRILLOs fortuna - eBay. eBay.
- Web site: CLIPPING RECORTE ANUNCIO TABACO CIGARRILLOs fortuna - eBay. eBay.
- Web site: CARTEL PUBLICITARIO TABACO FORTUNA.. ENVIO GRATIS¡¡¡. todocoleccion.net.
- Web site: PUBLICIDAD PRENSA 1985 - FORTUNA - CIGARRILLOS TABACO. todocoleccion.net.
- Web site: Calendario de bolsillo-Publicidad Tabaco-Fortuna-1991-02. www.el-trastero.eu.
- Web site: Postal 024924 : Publicidad Fortuna para liar. todocoleccion.net. 2018-03-30. 2018-03-31. https://web.archive.org/web/20180331040116/https://www.todocoleccion.net/postales/postal-024924-publicidad-fortuna-para-liar~x55581373. dead.
- Web site: CALENDARIO PUBLICIDAD FORTUNA, TABACO, 1991, CAL1035. todocoleccion.net.
- Web site: CALENDARIO FOURNIER, PUBLICIDAD TABACO FORTUNA, SULF, 1988, ORIGINAL, CAL6922. todocoleccion.net.
- Web site: CALENDARIO FOURNIER, PUBLICIDAD TABACO FORTUNA, BARCO VELA, 1988, ORIGINAL, CAL6921. todocoleccion.net.
- Web site: ANUNCIO TABACO FORTUNA. https://ghostarchive.org/varchive/youtube/20211214/z_CdP2wcuII . 2021-12-14 . live. 625rayas. 13 November 2010. YouTube.
- Web site: Comerciales de cigarro Fortuna. https://web.archive.org/web/20200512125925/https://www.youtube.com/watch?v=TMdyqgYHtwA&gl=US&hl=en . 2020-05-12 . dead. Chucho Lopez. 5 December 2013. YouTube.
- Web site: Anuncio de tabaco. https://ghostarchive.org/varchive/youtube/20211214/3ESdyaBzoyk . 2021-12-14 . live. MARIO CUEVAS. 12 January 2009. YouTube.
- Web site: Comercial del Yesquero Fortuna (Venezuela). https://ghostarchive.org/varchive/youtube/20211214/8R4iYjnIG8I . 2021-12-14 . live. miguelier. 1 March 2007. YouTube.
- Web site: Tarjeta telefónica: Tabaco Fortuna (Telefónica, España) (Tobaco) Mar:P-155. Colnect.
- Web site: Tarjeta Telefónica Fortuna en El Coleccionista. www.el-coleccionista.es.
- Web site: MECHERO BRIO, PUBLICIDAD CIGARRILLOS FORTUNA. todocoleccion.net. 2018-03-30. 2018-03-31. https://web.archive.org/web/20180331040113/https://www.todocoleccion.net/coleccionismo-mecheros/mechero-brio-publicidad-cigarrillos-fortuna~x86186228. dead.
- Web site: MECHERO ENCENDEDOR PUBLICIDAD FORTUNA CAJETILLA CIGARRILLOS. todocoleccion.net.
- Web site: BARAJA POKER COMAS. PUBLICIDAD TABACO CIGARRILLOS FORTUNA. todocoleccion.net.
- Web site: Team profile: Pons Racing: history. 2018-03-30. 2018-03-30. https://web.archive.org/web/20180330212650/https://www.motorsport.com/team/pons-racing/history/. dead.
- Web site: Fortuna HONDA PONS NSR500'96. www.kaz32.com. 2018-03-30. 2007-08-20. https://web.archive.org/web/20070820194548/http://www.kaz32.com/kazgallery/nsr9601-e.html. dead.
- Web site: Gresini excited by Fortuna Honda team. Dorna. Sports. www.motogp.com.
- Web site: Gresini confirms Michelin, Fortuna exit.. 30 October 2006 .
- Web site: Gresini Honda Loses Fortuna Cigarette Sponsorship. www.roadracingworld.com. 30 October 2006 .
- Web site: Gauloises Fortuna Yamaha Feature - MCNews.com.au. 25 December 2004.
- Web site: Fortuna Yamaha launch at Jerez.. 20 February 2003 .
- Web site: Hervé Poncharal Yamaha Tech3 MotoGP Interview.
- Web site: Official entry list for 250cc World Championship. Dorna. Sports. www.motogp.com.
- Web site: Fortuna Honda make official presentation in Madrid. Dorna. Sports. www.motogp.com.
- Web site: Fortuna Aprilia to set to work next week. Dorna. Sports. www.motogp.com.
- Web site: Fortuna Aprilia duo head early 250cc leaderboard. Dorna. Sports. www.motogp.com.
- Web site: Quando le corse fumavano. 29 October 2015.
- Web site: SLOT.IT CA03F - Porsche 962C LH #17 'FORTUNA' 2nd Le Mans 1986 [CA03F] - $69.00 : Armchair Racer, Slot Cars, Scalextric, Ninco, Fly, Carrera]. The Zen Cart® Team and. others. www.armchairracer.com.au.
- Web site: Figsbury's most recent Flickr photos - Picssr. picssr.com.
- Web site: BrandFortuna. - Cigarettes Pedia. Cigarettespedia.com. 1 January 2018.
- Web site: Fortuna. Zigsam.at. 1 January 2018.
- Web site: Brands. Cigarety.by. 1 January 2018.