Forbes compiles the finances of all 32 NFL teams to produce an annual ranking of the best franchises in terms of valuation. The valuations are composed of the monetary worth of the sport, market, stadium deals, and brand.[1] These areas are supported by applying financial metrics such as debt and operating income to each one.[2] The Dallas Cowboys, valued at $10 billion in 2024, has been the NFL's most valuable franchise since 2007 and the most valuable sports franchise in the world since 2016.
Several media outlets have referenced in related news or conducts analytic journalism when the ranking comes out, such as CBS and Sports Illustrated.[3] [4] The NFL has recognized the annual ranking for the first time after the rendition based on the 2014 NFL season.[5]
Rankings as of August 2024[2]
| Rank | Swing | Team | Territory | Value | Operating income | |
|---|---|---|---|---|---|---|
| $10.1 billion | $564 million | |||||
| 1 | $7.6 billion | $286 million | ||||
| 1 | $7.4 billion | $261 million | ||||
| $7.3 billion | $190 million | |||||
| 2 | $6.9 billion | $138 million | ||||
| 3 | $6.8 billion | $144 million | ||||
| 1 | $6.7 billion | $115 million | ||||
| 2 | $6.6 billion | $158 million | ||||
| 4 | $6.4 billion | $138 million | ||||
| 2 | $6.3 billion | $160 million | ||||
| $6.2 billion | $118 million | |||||
| $6.1 billion | $164 million | |||||
| 7 | $5.6 billion | $60 million | ||||
| 1 | $5.5 billion | $114 million | ||||
| 1 | $5.4 billion | $104 million | ||||
| 9 | $5.4 billion | $134 million | ||||
| 2 | $5.3 billion | $129 million | ||||
| 3 | $5.2 billion | $94 million | ||||
| $5.1 billion | $95 million | |||||
| 5 | $5.1 billion | $110 million | ||||
| 5 | $5 billion | $111 million | ||||
| 5 | $5 billion | $77 million | ||||
| 1 | $4.9 billion | $123 million | ||||
| 1 | $4.8 billion | $115 million | ||||
| 3 | $4.8 billion | $146 million | ||||
| 2 | $4.6 billion | $139 million | ||||
| 1 | $4.5 billion | $109 million | ||||
| 1 | $4.4 billion | $118 million | ||||
| $4.3 billion | $112 million | |||||
| $4.2 billion | $101 million | |||||
| $4.1 billion | $56 million | |||||
| $4.1 billion | $76 million |
| Team | Value | Sport | Market | Stadium | Brand | |
|---|---|---|---|---|---|---|
| $8 billion | $2.967 billion | $1.814 billion | $1.648 billion | $1.570 billion | ||
| $6.4 billion | $3.550 billion | $1.201 billion | $1.018 billion | $0.631 billion | ||
| $6.2 billion | $3.563 billion | $1.067 billion | $4.160 billion | $0.424 billion | ||
| $6 billion | $3.712 billion | $1.003 billion | $0.829 billion | $0.456 billion | ||
| $5.8 billion | $4.025 billion | $0.860 billion | $0.576 billion | $0.339 billion | ||
| $5.6 billion | $3.720 billion | $0.846 billion | $0.699 billion | $0.335 billion | ||
| $5.4 billion | $3.757 billion | $0.729 billion | $0.603 billion | $0.311 billion | ||
| $5.2 billion | $3.266 billion | $0.921 billion | $0.686 billion | $0.326 billion | ||
| $5.1 billion | $3.273 billion | $0.742 billion | $2.000 billion | $0.405 billion | ||
| $4.9 billion | $3.234 billion | $0.732 billion | $0.599 billion | $0.335 billion | ||
| $4.7 billion | $2.971 billion | $0.775 billion | $0.636 billion | $0.318 billion | ||
| $4.65 billion | $3.195 billion | $0.692 billion | $0.469 billion | $0.294 billion | ||
| $4.6 billion | $3.116 billion | $0.556 billion | $0.689 billion | $0.239 billion | ||
| $4.5 billion | $3.138 billion | $0.599 billion | $0.478 billion | $0.285 billion | ||
| $4.25 billion | $2.828 billion | $0.605 billion | $0.445 billion | $0.372 billion | ||
| $4 billion | $2.856 billion | $0.476 billion | $0.401 billion | $0.267 billion | ||
| $3.975 billion | $2.908 billion | $0.514 billion | $0.390 billion | $0.163 billion | ||
| $3.925 billion | $2.834 billion | $0.504 billion | $0.375 billion | $0.213 billion | ||
| $3.9 billion | $2.752 billion | $0.534 billion | $0.388 billion | $0.225 billion | ||
| $3.875 billion | $2.850 billion | $0.491 billion | $0.350 billion | $0.184 billion | ||
| $3.85 billion | $2.728 billion | $0.526 billion | $0.395 billion | $0.201 billion | ||
| $3.8 billion | $2.839 billion | $0.447 billion | $0.333 billion | $0.182 billion | ||
| $3.7 billion | $2.700 billion | $0.441 billion | $0.387 billion | $0.173 billion | ||
| $3.675 billion | $2.699 billion | $0.422 billion | $0.397 billion | $0.158 billion | ||
| $3.6 billion | $2.593 billion | $0.453 billion | $0.384 billion | $0.170 billion | ||
| $3.575 billion | $2.635 billion | $0.421 billion | $0.362 billion | $0.157 billion | ||
| $3.5 billion | $2.630 billion | $0.405 billion | $0.328 billion | $0.136 billion | ||
| $3.475 billion | $2.662 billion | $0.332 billion | $0.343 billion | $0.138 billion | ||
| $3.4 billion | $2.615 billion | $0.354 billion | $0.297 billion | $0.134 billion | ||
| $3.27 billion | $2.528 billion | $0.335 billion | $0.247 billion | $0.160 billion | ||
| $3.05 billion | $2.435 billion | $0.289 billion | $0.194 billion | $0.131 billion | ||
| $3 billion | $2.346 billion | $0.316 billion | $0.214 billion | $0.124 billion |
| 2012 | |||||||||||
| 8,000 | 6,500 | 5,700 | 5,500 | 5,000 | 4,800 | 4,200 | 4,000 | 3,200 | 2,300 | ||
| 6,400 | 5,000 | 4,400 | 4,100 | 3,800 | 3,700 | 3,400 | 3,200 | 2,600 | 1,800 | ||
| 6,200 | 4,800 | 4,000 | 3,800 | 3,200 | 3,000 | 2,900 | 1,500 | 930 | 875 | ||
| 6,000 | 4,850 | 4,300 | 3,900 | 3,300 | 3,300 | 3,100 | 2,800 | 2,100 | 1,600 | ||
| 5,800 | 4,075 | 3,500 | 3,500 | 2,900 | 2,900 | 2,700 | 2,500 | 1,700 | 1,300 | ||
| 5,600 | 4,200 | 3,500 | 3,400 | 3,100 | 3,100 | 3,000 | 2,900 | 2,400 | 1,700 | ||
| 5,400 | 4,050 | 3,600 | 3,200 | 2,900 | 2,800 | 2,800 | 2,600 | 1,800 | 1,400 | ||
| 5,200 | 4,175 | 3,800 | 3,500 | 3,100 | 3,100 | 3,000 | 2,700 | 1,600 | 1,200 | ||
| 5,100 | 3,415 | 3,100 | 2,900 | 2,400 | 2,400 | 2,100 | 1,400 | 970 | 825 | ||
| 4,900 | 3,800 | 3,400 | 3,100 | 2,800 | 2,700 | 2,500 | 2,400 | 1,800 | 1,300 | ||
| 4,700 | 3,700 | 3,300 | 3,100 | 2,800 | 2,800 | 2,600 | 2,500 | 1,900 | 1,500 | ||
| 4,650 | 3,750 | 3,200 | 3,000 | 2,700 | 2,600 | 2,400 | 1,900 | 1,500 | 1,200 | ||
| 4,600 | 3,420 | 2,900 | 2,800 | 2,600 | 2,600 | 2,400 | 1,900 | 1,300 | 1,100 | ||
| 4,500 | 3,500 | 3,100 | 2,800 | 2,600 | 2,400 | 2,200 | 1,900 | 1,300 | 1,100 | ||
| 4,250 | 3,475 | 3,100 | 2,900 | 2,600 | 2,600 | 2,400 | 2,000 | 1,400 | 1,200 | ||
| 4,000 | 3,200 | 2,900 | 2,800 | 2,600 | 2,500 | 2,100 | 1,700 | 1,100 | 933 | ||
| 3,975 | 3,430 | 3,000 | 2,800 | 2,600 | 2,500 | 2,300 | 1,900 | 1,400 | 1,100 | ||
| 3,925 | 3,350 | 3,000 | 2,700 | 2,400 | 2,400 | 2,200 | 1,600 | 1,200 | 1,000 | ||
| 3,900 | 3,400 | 3,000 | 2,800 | 2,600 | 2,500 | 2,300 | 1,900 | 1,500 | 1,200 | ||
| 3,875 | 2,920 | 2,600 | 2,500 | 2,300 | 2,300 | 2,100 | 1,500 | 995 | 949 | ||
| 3,850 | 2,600 | 2,400 | 2,200 | 2,000 | 2,000 | 1,900 | 1,500 | 1,100 | 1,000 | ||
| 3,800 | 3,250 | 2,900 | 2,700 | 2,400 | 2,400 | 2,200 | 1,900 | 1,400 | 1,200 | ||
| 3,700 | 2,930 | 2,500 | 2,300 | 2,100 | 2,100 | 1,900 | 1,500 | 1,100 | 1,000 | ||
| 3,675 | 2,940 | 2,300 | 2,200 | 2,000 | 2,000 | 1,800 | 1,500 | 1,200 | 1,100 | ||
| 3,600 | 2,910 | 2,600 | 2,400 | 2,300 | 2,300 | 2,100 | 1,600 | 1,300 | 1,100 | ||
| 3,575 | 2,825 | 2,500 | 2,300 | 2,100 | 2,000 | 1,800 | 1,500 | 1,100 | 1,000 | ||
| 3,500 | 2,625 | 2,300 | 2,200 | 2,100 | 2,100 | 2,000 | 1,500 | 1,200 | 1,100 | ||
| 3,475 | 2,800 | 2,500 | 2,300 | 2,100 | 2,100 | 2,000 | 1,500 | 965 | 840 | ||
| 3,400 | 2,270 | 2,100 | 1,900 | 1,600 | 1,600 | 1,500 | 1,400 | 935 | 870 | ||
| 3,270 | 2,650 | 2,300 | 2,300 | 2,200 | 2,200 | 2,000 | 1,500 | 1,000 | 961 | ||
| 3,050 | 2,400 | 2,100 | 2,000 | 1,700 | 1,700 | 1,700 | 1,400 | 960 | 900 | ||
| 3,000 | 2,275 | 2,000 | 2,000 | 1,800 | 1,800 | 1,700 | 1,400 | 990 | 924 |