| Fluidesign | |
| Trade Name: | Fluidesign Inc. |
| Type: | Private |
| Industry: | Boat manufacturing |
| Foundation: | London, Ontario, Canada (1999) |
| Founder: | Gordon Henry |
| Location City: | London, Ontario |
| Location Country: | Canada |
| Area Served: | Worldwide |
| Key People: | Gordon Henry, Sam Roberts (CEO) |
| Products: | Racing rowing shells |
Fluidesign is a rowing racing shell manufacturer headquartered in London, Ontario.[1]
Fluidesign was established in 1999 by Gordy Henry, a former Hudson Boatworks salesman. [2] Henry left Hudson Boatworks in 1998 and soon after was approached by Diamond Aircraft for a collaborative project. [3]
This project utilized expertise from the aviation industry, particularly in aerodynamics and the application of carbon fiber, to innovate in the design of rowing shells.[4] [5] The initial Fluidesign models featured distinctive wing-like outriggers, a design choice influenced by the aerodynamic principles used in Diamond aircraft.[4]
In January 2000, Henry began selling Fluidesign racing shells and subsequently gained full control of the company by purchasing his business partner's shares.[3]
In 2016, the company relocated to its current premises on Elias Street in London, Ontario, from its previous location at 175 Exeter Road, London, Ontario.[4] [6]
Fluidesign's rowing shells are recognized for their colored carbon fiber construction, a choice made to eliminate the need for paint and thereby reduce the overall weight of the boats.[7] [8] Fluidesign's range of boats includes singles, doubles and pairs, and coxed and coxless quads.[9] [10]