| Florida | |
| Settlement Type: | Municipality and town |
| Mapsize: | 250px |
| Pushpin Map: | Colombia |
| Pushpin Mapsize: | 300 |
| Pushpin Map Caption: | Location in Colombia |
| Subdivision Type: | Country |
| Subdivision Name: | Colombia |
| Subdivision Type1: | Department |
| Subdivision Name1: | Valle del Cauca Department |
| Area Total Km2: | 401.6 |
| Area Urban Km2: | 3.25 |
| Population As Of: | 2018 census |
| Population Footnotes: | [1] |
| Population Total: | 53774 |
| Population Density Km2: | auto |
| Population Urban: | 40195 |
| Population Density Urban Km2: | auto |
| Coordinates: | 3.3275°N -76.2386°W |
| Timezone: | Colombia Standard Time |
| Utc Offset: | -5 |
Florida (pronounced as /es/) is a town and municipality located in the Department of Valle del Cauca, Colombia.
Its first inhabitants were indigenous peoples, mestizos, afro-Latinos and mulattos. Local rivers are the Fraile, Parraga, and Desbaratado. The main road is la Calle Novena ("Ninth Street").
La Hoya, a pool of water formed by a section of the Fraile River, attracts tourists.[2]
In 2008 FARC requested this municipality together with Pradera as free areas for them to negotiate to exchange 44 hostages they held for guerilla fighters imprisoned by the Colombian government.[3]