Florian Brody Explained

Florian Brody
Birth Date:31 October 1953
Birth Place:Vienna, Austria
Citizenship:United States, Austria
Alma Mater:University of Vienna
Website:http://www.brody.org/

Florian Brody is an Austrian/American digital media creator, inventor, writer, public speaker, academic, and global business consultant. He is best known for his contributions to the invention and development of Expanded Books, an early form of E-books,[1] at the Voyager Company,[2] and for his writings and public speaking about digital media innovation and marketing, including TEDx talks in Austria, as well as his 1999 essay "The Medium is the Memory," originally published in MIT Press's The Digital Dialectic: New Essays on New Media, edited by Peter Lunenfeld.[3]

Brody is a certified executive leadership coach,[4] [5] [6] [7] and supports European start-up businesses looking to enter the U.S. market.[8] [9] He served as principal at The Halo Agency from 2013 to 2017.[10]

Career

Digital media innovation

In the late 1980s and early 1990s, Brody was head of the Expanded Books Project at the Voyager Company and was involved in the development and creation of their "expanded books", originally designed to be read on the then-new Apple PowerBook 100.[2] The Voyager Company released their first expanded books on floppy disk for the PowerBook in 1992, and presented them at that year's MacWorld Expo.[11] The books on this original disk were Jurassic Park by Michael Crichton, The Hitchhiker's Guide to the Galaxy by Douglas Adams, and Alice's Adventures in Wonderland by Lewis Carroll.[11] Brody's public statements at the time on the Voyager Company's early expanded books, or 'e-books', were that he believed they were more of an experiment than a definitive 'product', paving the way for future versions of e-books for the next generation of less expensive, more lightweight, and more high-powered portable computers.[2] [11]

Digital evangelism

Brody has spoken about digital media innovation and marketing in both Europe[12] and the US. He has done multiple TEDx talks in Austria.

Business and consultant work

Brody has been a principal partner at The Halo Agency, which provides business consultation to European start-up tech-based businesses looking to enter the U.S. market,[8] [9] founding president of ASciNA, Austrian Scientists and Scholars in North America,[13] [14] Vice President of Marketing at Visuvi, Inc.,[15] [16] and Vice President of Marketing at Envizio, a company that he co-founded to facilitate technology business transactions.[17] He has also served as Director of Marketing at Amazon.com's search and advertising development subsidiary A9.com, was head of Marketing Communications at YouSendIt (now called Hightail), and served as Director of Business Development at Red Herring Magazine.[18] [9]

Academia

In 1999, Brody published his essay "The Medium is the Memory" in MIT Press's The Digital Dialectic: New Essays on New Media, edited by Peter Lunenfeld, where he analyzed the history of how society has evolved different mediums of 'remembering', from oral history to modern-day digital records.[3] [19] He studied Computer Linguistics in Vienna, where he grew up, and began his career working at the Cinémathèque Française in Paris, a library with one of the largest archives of films, movie documents and film-related objects in the world.[18] [20]

Bibliography

External links

Notes and References

  1. Web site: The History of eBooks from 1930's "Readies" to Today's GPO eBook Services . Bartram . Michele . 2014-03-10 . Government Book Talk . 2015-06-29.
  2. Cohen. Michael. 2013-12-19. Scotched: Fair thoughts and happy hours did not attend upon an early enhanced-book adaptation of Macbeth. The Magazine. Seattle, WA . Aperiodical LLC . 32. 2015-06-07.
  3. Brody. Florian. 1999. The Medium is the Memory. The Digital Dialectic: New Essays on New Media. Cambridge, Mass. MIT Press. 130–160. 2015-06-29.
  4. Web site: Home . BRODY COACHING + MENTORING . 14 February 2022.
  5. Web site: Florian Brody Sharpist . www.sharpist.com . 14 February 2022 . en.
  6. Web site: About Positivity Global . Positivity Global Coaching . 14 February 2022.
  7. Web site: Find a Coach . New Ventures West . 14 February 2022.
  8. News: 15 More Predictions to Take with You into 2015 . eurpeople. 2015-06-07.
  9. Web site: Florian Brody . . IT History Society . 21 December 2015 . 2019-02-04 .
  10. Web site: Copy of Florian Brody . The Halo Agency Technology PR and Marketing San Francisco . 14 February 2022.
  11. News: Langberg. Mike. 1992-02-24. Firms seek to marry books, computers. The Baltimore Sun. 2015-06-29. 2015-07-02. https://web.archive.org/web/20150702072339/http://articles.baltimoresun.com/1992-02-24/business/1992055074_1_voyager-michael-crichton-wonderland. dead.
  12. Web site: Florian Brody, Mario Veitl . Ars Electronica Archiv . ARTificial Intelligence & ARTificial ART in: Digitale Träume Virtuelle Welten, Band 02 . 2015-07-05 . 2016-02-21 . https://web.archive.org/web/20160221215849/http://90.146.8.18/de/archives/festival_archive/festival_catalogs/festival_artikel.asp?iProjectID=8961 . dead .
  13. Web site: A Report on ASciNA: Full Throttle Ahead . Winkelmayer . Wolfgang . 2014 . Office of Science and Technology Austria . The Office of Science and Technology Austria - Washington (OSTA Washington). 2015-07-05 .
  14. Web site: Florian Brody: Member Bio . . Austrian Scientists and Scholars in North America . 2015-07-05 .
  15. Web site: BioImagene and Visuvi Announce First Visual Search for Digital Pathology . . 2009-03-11. Business Wire . Berkshire Hathaway . 2015-07-05.
  16. Web site: Digital Pathology and Visuvi Visual Search . Jessen . Walter . 2009-08-13. Highlight Health Tech . 2015-07-05.
  17. Web site: Speakers 2012 . . Incredible Europe . 2015-07-05.
  18. Web site: SAP Radio Guest Speaker Overview: Florian Brody . . SAP News Center . 2015-07-05.
  19. Web site: If it's not on Wikipedia, it doesn't exist . Piotrowska . Hania. 2009-11-03 . Masters of Media . University of Amsterdam . 2015-07-05.
  20. Web site: Silicon Valley Goes Green . Brody . Florian . The Economics of Communication . 2015-07-05.

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