Flores (company) explained

Flores
Logo Alt:Flores logo
Native Name:Флорес
Native Name Lang:sr
Type:LLC
Industry:Beverages wholesale
Predecessors:-->
Successors:-->
Founders:-->
Hq Location:Divostin bb
Hq Location City:Kragujevac
Hq Location Country:Serbia
Area Served:Worldwide
Key People:Miomir Pljakić
Revenue: 0.40 million
Revenue Year:[1]
Net Income: €0.030 million
Assets: €0.64 million
Assets Year:[2]
Equity: €0.60 million
Owners:-->
Num Employees:5

Flores (Serbian: Флорес) is a Serbian company producing alcoholic beverages, mainly rakija, with headquarters in Divostin, Kragujevac. It was established in 1985.[3] Its most renowned product is Žuta osa ("Yellow Wasp"), high-quality slivovitz.

History

Flores was founded in 1985 by agricultural engineer Radiša Pljakić, based on his previous experience in company "Miloduh", producing macerated brandies, which he helped establish back in 1970 and made into one of the most renowned companies in the industry in former Yugoslavia. In 1979, Pljakić left the company and worked in several public agricultural institutions. In 1985, he decided to take an opportunity arising from new legal regulation, and started a private business solely on his own.[4] On the family homestead in Divostin he established "Flores", one of the first private companies in Yugoslavia, and according to Pljakić, it was the very first.[5]

The company produces 100–150,000 bottles of liquor annually, over half of which is being exported to the United States, Australia and elsewhere in the world.[6] Its most renowned brand, Žuta osa (Yellow Wasp), a natural slivovitz 45 abv, has won 13 gold medals in exhibitions and fairs across the world.[3] "Žuta osa superior", aged 8 years in oak barrels, is produced in smaller series at higher prices.[6] Other liquors by the company include "Bela osa" (White Wasp), "Srpska Loza" (pomace brandy) and "Lincura" (Gentiana macerated in slivovitz).[5] Miomir Pljakić took over the company once his father retired.

"Flores" operates from a plant in Divostin equipped with a modern processing and packaging plant and quality-control laboratory, while the aging cellar is placed in the nearby village of Kamenica.[5]

Notes and References

  1. Web site: Bilans uspeha (2017) - Flores. apr.gov.rs. 15 October 2018. Serbian.
  2. Web site: Bilans stanja (2017) - Flores. apr.gov.rs. 15 October 2018. Serbian.
  3. Web site: Serbian Rakija Maker Complains of Cold Shoulder . . 17 June 2011.
  4. Web site: Radiša Pljakić, tvorac "Žute ose" da li znate koliko je fantastičnih projekata ovaj čovek realizovao ? . eKapija . 25 September 2008.
  5. Web site: Žuta osa "donela" milion evra . B92 . 30 January 2011.
  6. Web site: Od juna na tržištu nova šljivovica "žuta osa superior" . Press . 21 May 2009.