Florent (restaurant) explained

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Florent
Mapframe:yes
Food-Type:French
Street-Address:69 Gansevoort Street
City:New York City
State:New York
Postcode:10014
Country:United States
Other-Label:-->

Florent was an all-night diner in the Meatpacking District of Manhattan that opened in 1985 and closed in 2008.

History

Florent was located at 69 Gansevoort Street, one of the few remaining cobblestone streets in New York City.[1] In 1985 Florent Morellet took over the R&L Restaurant, which had opened in 1943, and renamed it Florent. The following January, a reporter for New York magazine referred to it as "New York's hottest downtown eating spot".[2]

Florent was a hub of gay New York. Morellet was diagnosed HIV positive in 1987 and used to post his T-cell count on the restaurant's wall menu along with the daily specials. It attracted a highly eclectic clientele. It was also known for its Bastille Day celebrations, which started in 1989, the year of the French bicentennial.[3] Other major annual celebrations were Halloween, New Year's Eve, and Oscar Night.[4] Morellet campaigned for the preservation of the neighborhood and became known as "Unofficial Mayor of the Meatpacking District"; he preferred "Unofficial Queen".[5]

The graphic design for the restaurant was designed by Tibor Kalman and Douglas Riccardi from M&Co, in exchange for free meals;[6] [4] examples are now in the MoMA design collection.[7]

Florent Morellet, the eponymous owner of the restaurant, is the youngest son of French conceptual artist, François Morellet.

Erica De Mane, the food journalist and cookbook writer, began her cooking career at Florent in 1985.[8]

Florent closed on June 29, 2008, after the landlord raised the rent considerably.[6] [9] [5] In the last weeks, Morellet held five parties themed after the stages of grief.[6] [9]

Films

In May 2011, Magic Lantern released Florent: Queen of the Meat Market, a documentary history of the restaurant directed by David Sigal.[10]

, Alan Cumming is planning to co-produce with Sigal and star in a Showtime biography of Morellet focusing on Florent.[11] [12]

See also

External links

Notes and References

  1. News: Neighborhood Report: West Village; Shifting Shadows and the Multiple Personality of the Meatpacking District. The New York Times. June 23, 2014. February 5, 1985. August 30, 2023. https://web.archive.org/web/20230830222826/https://www.nytimes.com/1995/02/05/nyregion/neighborhood-report-west-village-shifting-shadows-multiple-personality.html. live.
  2. News: Barbara . Costikyan . Coffee-Shop Chic . New York magazine . January 6, 1986 . 15 . December 10, 2021 . August 30, 2023 . https://web.archive.org/web/20230830222825/https://books.google.com/books?id=weYCAAAAMBAJ&dq=%22Florent+Morellet&pg=PA15 . live .
  3. News: Playing In The Neighborhood. The New York Times. June 24, 2014. July 17, 1994. April 18, 2015. https://web.archive.org/web/20150418095425/http://www.nytimes.com/1994/07/17/nyregion/playing-in-the-neighborhood-678090.html. live.
  4. Web site: Projects: Florent . Memo NY . June 23, 2017 . December 11, 2017 . https://web.archive.org/web/20171211053459/http://www.memo-ny.com/projects/florent/ . live .
  5. News: David. Amsden. The 25th Hour of Florent Morellet. New York magazine. June 24, 2014. May 25, 2008. July 29, 2014. https://web.archive.org/web/20140729164600/http://nymag.com/restaurants/features/47227/. live.
  6. Web site: Jessica . Loudis . Florent Was the Most Progressive Diner in New York . Extra Crispy . July 1, 2016 . June 23, 2017 . August 18, 2017 . https://web.archive.org/web/20170818030355/http://www.extracrispy.com/culture/307/florent-was-the-most-progressive-diner-in-new-york . live .
  7. Web site: Tibor Kalman, Alexander Isley: Restaurant Florent Menu, 1985 . Museum of Modern Art . June 23, 2017 . December 23, 2019 . https://web.archive.org/web/20191223182457/https://www.moma.org/collection/works/121578 . live .
  8. Web site: About Erica De Mane. My Mediterranean Diet. blog. October 10, 2014. October 10, 2014. October 22, 2014. https://web.archive.org/web/20141022070742/http://ericademane.com/about/. live.
  9. News: Frank . Bruni . Frank Bruni . Genre-Bending Hangout Takes Its Final Bows . The New York Times . June 23, 2014 . May 21, 2008 . June 16, 2014 . https://web.archive.org/web/20140616162844/http://www.nytimes.com/2008/05/21/dining/21florent.html . live .
  10. Web site: Kristin . McCracken . Florent: Queen of the Meat Market . Tribeca Film . May 18, 2011 . June 23, 2017 .
  11. SundanceTV Revs Development with Projects from Alan Cumming, Todd Field, Patrick Dempsey. Variety. June 25, 2014. June 25, 2014. Littleton. Cynthia.
  12. News: Snicks . Alan Cumming To Star In New Series About Gay New York Restaurateur Florent Morellet . New Now Next . September 28, 2015 . June 24, 2017 . March 10, 2017 . https://web.archive.org/web/20170310154328/http://www.newnownext.com//alan-cumming-to-star-in-80s-gay-themed-showtime-series//09//2015// . live .

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