Florence Sender Explained

Florence Sender (b. January 25, 1943 – d. October 19, 2012[1]) was an American entrepreneur. She founded or served as a director of a number of companies. Sender taught at the MIT Sloan School of Management and co-founded its MIT Entrepreneurship Center.

Career in business

Sender founded, directed, or participated in a number of notable business ventures. She was described as a "serial entrepreneur."[2]

Nibbles International

In 1978, Sender founded Nibbles International, a seller of all-natural cheese spreads and snacks that Sender developed and that were produced and distributed by Beatrice Foods. For her work with Nibbles, she was recognized in 1987 as a runner-up for Inc. magazine's "hottest entrepreneur in America."[3] The French food company Bongrain purchased Nibbles in 1988.[4]

Be Fine Food skincare line

In 2006, Sender founded Be Fine, a Newton, Massachusetts-based maker of food-based skincare products.[5] Be Fine's line, which is formulated entirely from food products,[6] has been distributed by retailers including CVS Pharmacy, Duane Reade, and Rite Aid.[7] The company has been cited as an example of a green, sustainable enterprise.

ClickR

Sender was founder and CEO of ClickR, LLC, a 2010 retail start-up that she founded with her husband, Noam Sender.[8] ClickR announced in September 2010 that it would launch a new skincare line in October 2010.[9] Sephora began selling the start-up's products in January 2011.[10] ClickR describes its products as "completely vegan" and designed to avoid irritating sensitive skin.[11] In January 2011, the company announced that actor Cam Gigandet had signed on as a spokesperson for the brand, and characterized him as the "first official male spokesperson for a beauty brand."

Work in education

From 1989 to 1997, Sender was an Executive Director of the Massachusetts Institute of Technology's Sloan School of Management, where she taught MBA students.[12] Sender also lectured at Tufts University.[13]

Notes and References

  1. http://www.tributes.com/show/Florence-Sender-94630614 Obituary: Florence Sender. Tributes.com
  2. Albion, Mark S. True to Yourself: Leading a Values-Based Business. Berrett-Koehler Publishers. 2006. p. 38. https://books.google.com/books?id=pZSpUy-yuFgC&pg=PA38
  3. Richman, Tom. "The Hottest Entrepreneur In America." Inc.. 1 February 1987. http://www.inc.com/magazine/19870201/6507.html
  4. Friedman, Marty. "Spread the word: new varieties of cheese." Dairy Foods. May 1990. http://findarticles.com/p/articles/mi_m3301/is_n5_v91/ai_9145867/
  5. Murphy, Jen. "Farm-fresh Beauty." Food & Wine. September 2008. http://www.foodandwine.com/articles/farm-fresh-beauty
  6. "Vegan Beauty Products: 'Be Fine' Skincare Made of Food." Trendhunter Magazine. http://www.trendhunter.com/trends/vegan-skincare-be-fine-food-skin-care
  7. "Ride the wave of green business, sustainably." ukfast. 11 September 2008. http://www.ukfast.co.uk/green-daily-news/ride-the-wave-of-green-business-sustainably.html
  8. "Florence Sender’s Latest Start-up Clicks in at $1.5M." citybizlist.com. 17 April 2010. https://www.nexpected.com//yourcitybiznews/detail.aspx?id=74721
  9. Press release: "clickR Skin Care Launches Complete Line For Acne and Blemish Prone Youthful Skin." 24 September 2010.http://www.prlog.org/10953266-clickr-skin-care-launches-complete-line-for-acne-and-blemish-prone-youthful-skin.html
  10. Field, Adrian. "Sephora Launches New 'ClickR' Skin Care Line." Huffington Post.18 January 2011. http://www.huffingtonpost.com/adrien-field/sephora-launches-new-clic_b_809737.html
  11. Press release: "clickR: New Skin Care Collection Clicks with Youthful Skin." 24 September 2010.http://www.prlog.org/10953230-clickr-new-skin-care-collection-clicks-with-youthful-skin.html
  12. Goodison, Donna. "Call it food for the skin: Local co. looks healthy." Boston Herald. 16 March 2007. http://www.ceicommunityventures.com/news/documents/Be_BostonHerald_031607.pdf
  13. "Tufts Initiative for Leadership and International Perspective: 1999-2000." Tufts University. http://www.tuftsgloballeadership.org/programs/tilip/archives/1999-2000

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