Flipz Explained

Flipz is a type of confectionery created by Nestlé in 1997, consisting of salted pretzels covered in chocolate and other coatings.

Originally produced by Nestle in 1997 and made with Rold Gold pretzels, the brand was purchased by DeMet's Candy Company in 2003 and has been produced under DeMet's ownership since that time. DeMet's has added a number of additional flavors to the original Milk Chocolate flavor. In 2013, DeMet's was sold to Yıldız Holding.^[1]

TV commercials for Flipz began in 1997 with the tagline "What's Your Excuse?"^[2] The first spot featured an unnamed woman eating Flipz, while later ads featured actor Greg Lee.

Flipz are also produced in the United Kingdom for the UK and Ireland market by United Biscuits.^[3]

Flavors

• Milk Chocolate
• Dark Chocolate
• White Fudge
• Birthday Cake
• Caramel Sea Salt
• Strawberry Cheesecake
• Peanut Butter
• Cookies and Cream
• Gingerbread
• Bites/Clusterz Caramel and Salted Pretzel (USA)^[4]
• STUFF'D Milk Chocolate Peanut Butter Filled (USA)^[5]
• STUFF'D White Fudge Peanut Butter Filled (USA)^[6]
• STUFF'D Double Peanut Butter Filled (USA)
• Strawberry Shortcake (USA)^[7]
• Churros (USA)

Limited flavors

• Chocolate Mint
• S’mores
• Candy Cane
• Strawberry
• Unicornz "Purple Fudge Covered Pretzels Drizzled with Magic"
• Double Dipped Peanut Butter and Chocolate
• Pumpkin Spice Covered Pretzels
• Cinnamon Bun

External links

• US product page

Notes and References

1. Web site: Brynwood Partners to Sell Maker of Turtles Candy. Rachel. Abrams. DealBook.nytimes.com. 27 December 2013 . 12 February 2019.
2. Book: The Manufacturing Confectioner . 2005 . Manufacturing Confectioner . en.
3. Web site: PepsiCo takes US snack brand Poppables across pond; Kellogg adds to Nutri-Grain range in Australia; Arla launches Lurpak Softest spreadable butter straight from the fridge; Yildiz-owned Pladis launches Flipz in the UK. 17 May 2018. Just-food.com. 12 February 2019. 4 July 2018. https://web.archive.org/web/20180704213028/https://www.just-food.com/news/pepsico-takes-us-snack-brand-poppables-across-pond-kellogg-adds-to-nutri-grain-range-in-australia-arla-launches-lurpak-softest-spreadable-butter-straight-from-the-fridge-yildiz-owned-pladis-launches-flipz-in-the-uk_id139242.aspx. dead.
4. News: Introducing Flipz Stuff'D™ and Flipz Bites™ . PR Newswire . 26 January 2021.
5. News: Kiner . Deb . Flipz new chocolate covered pretzel snacks have peanut butter and caramel . Penn Live . 27 January 2021.
6. Web site: Mccormick . Margaret . Flipz's New Pretzel Snacks Are A Chocolate Lover's Dream . mashed.com . 25 May 2022.
7. News: Flipz Twists Up New State Fair Inspired Pretzel Lineup Just in Time for Summer Snacking . PR Newswire . 8 May 2023.