Flipkart Video Explained

Flipkart Video
Company Type:Private
Industry:Entertainment
Owner:Flipkart
Area Served:India
Location City:Bangalore
Website Type:Video streaming
Launch Date:2019
Dissolved:July 2023
Language:Hindi
Registration:Required

Flipkart Video was an India-based OTT (Over the Top) video streaming platform operated by Walmart-owned Flipkart.[1] [2] It was launched in 2019, and has lined up content from partners like Voot, Arre, Viu, TVF, Pocket Aces' Dice Media and more.[3] [4] In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan, which features Bollywood celebrities as students and host Farah as the dean of the figurative school. Bollywood celebrities who appeared on the show are Anil Kapoor, Shilpa Shetty,[5] Kartik Aaryan, Parineeti Chopra, Ananya Pandey, Bhumi Pednekar, Tapsee Pannu, Janhvi Kapoor, Malaika Arora amongst others.[6]

Overview

Flipkart Video is a free video streaming service[7] that is available within the video section of the Flipkart app.[8] [9] Flipkart has tied up with various production houses including Studio Next and Frames and Sikhya Productions to beef up its library of original series in various languages and genres for the Flipkart users.[3] [10]

Flipkart Video Original programming

Flipkart Video Originals features programming in the following genres: action, comedy, romance, drama, horror, adventure and more.[11]

Original series

Year Title Episodes Genre Premiere Length Language Ref(s)
2019 Back Benchers20 Quiz show 19 October 2019 35 mins Hindi[12]
2020Entertainer No.18Game show13 April 202010 mins Hindi [13]
2020 Kya Bolti Public30 Game show 16 April 2020 10 mins Hindi [14] [15]
2020Fake or Not30Quiz show6 July 202010 minsHindi[16]
2020Super FanGame show10 July 202012 minsHindi[17]
2020Power Play with Champions60Quiz show18 September 202012 minsHindi[18]
2020Sabse Funny KaunComedy28 September 202010 minsHindi[19]
2020Ladies vs Gentlemen30Game show18 November 202020 minsHindi[20]
2020Prize Wali PaathshalaGame show15 December 20207 minsHindi
2021Kaun? Who Did It?35Crime9 January 202117 minsHindi[21]
2021F.Y.I. - For Your InformationGame show16 January 2021Hindi[22]
2021Dating Aaj Kal30Game show13 February 202118 minsHindi[23]
2021Aage Kya40Quiz show28 March 2021Hindi[24]

Original short films

Year Title Topic/Genre Premiere Length Language Ref(s)
2020 Chhaju Ke Dahi BhalleOnline Dating 19 February 2020 13 mins Hindi[25]
2020Nano So PhobiaConfusion of Old Age 19 February 2020 12 mins Hindi [26]
2020Sleeping PartnerMarital Rape19 February 202022 minsHindi[27]
2020PinniThe Role of a mother in making our lives sweeter19 February 202017 minsHindi[28] [29]
2020Sunny Side UparLooking at the positive sides in Life19 February 202018 minsHindi[30] [31]
2020SwaahaInfidelity in a marriage19 February 202016 minsHindi
2020Thappad Innocence of childhood19 February 202017 minsHindi[32]

Upcoming projects

Notes and References

  1. News: Abrar. Peerzada. Flipkart forays into original video content, takes on Amazon and Netflix. 19 January 2020. Business Standard.
  2. News: OTT war heats up: Flipkart takes on Amazon Prime with 'Video Originals'. 15 October 2019. The Economic Times.
  3. News: Ganjoo. Shweta. 17 October 2019. Flipkart launches Video Originals to take on Amazon Prime video. India Today.
  4. News: N S. Vikas. Flipkart forays into original content with mobile-first videos. 19 January 2020. The Economic Times.
  5. Web site: Farah Khan's Quiz Show Backbenchers Will Take You Back To School Days. 16 October 2019. Mid-Day.
  6. Web site: Farah Khan's quirky quiz Backbenchers is Flipkart Video Originals' 1st non-fiction show. Exchange 4 Media.
  7. News: Bose. Mouli. How Flipkart's streaming service will be different from Netflix, Amazon Prime Video, Hotstar, ZEE5. 7 August 2019. The Financial Express.
  8. News: Chaudhary. Deepti. 15 October 2019. Flipkart to offer original video content. Mint.
  9. News: Flipkart forays into original video content to take on Amazon Prime, Netflix. The Financial Express (India).
  10. News: Flipkart to launch original video content. 19 January 2020. Business Line.
  11. News: Flipkart Video Originals Are Here: Has Flipkart Got The Timing Right?. 19 January 2020. inc42.
  12. News: Farah Khan's quiz show Backbenchers will take you back to school days . . 16 October 2019 . en.
  13. News: Coronavirus Outbreak: Varun Dhawan unites with Flipkart Video to launch stay-at-home reality show, Entertainer No 1. . 9 April 2020 . en.
  14. News: Flipkart launches interactive game show Kya Bolti Public . . 23 April 2020 . en.
  15. News: Khan . Sami . Win cash prizes during lockdown with Flipkart's new interactive game show: How to play? . International Business Times . 24 April 2020 . en.
  16. News: Inder Sahani breaks fake news on Fake or Not Flipkart Video Official Promo – YouTube. YouTube.
  17. News: Gidwani. Shloka. 10 July 2020. Claim yourself to be a super fan? Here's an interactive quiz show to figure out. The New Indian Express.
  18. Web site: 2020-09-16. IPL 13 promises to bring joy to the fans, feels Sehwag english.lokmat.com. 2020-09-22. Lokmat. en.
  19. Web site: Varun 'Choocha' Sharma wants to find out 'Sabse Funny Kaun?' - Newztezz Online. 2023-10-21. www.newztezz.online.
  20. Web site: Bhasin. Shriya. 2020-11-17. Genelia, hubby Riteish Deshmukh to turn host for new show 'Ladies Vs Gentlemen'. 2020-11-18. India TV. en.
  21. Web site: 2021-01-05. The White Tiger, WandaVision, Normal People: What's streaming on Netflix, Disney+ Hotstar, Lionsgate Play in January. Firstpost.
  22. News: Comedian Johnny Lever's daughter Jamie Lever debuts in the OTT space with a quiz show. en. indulgexpress.com.
  23. Web site: 2021-02-12. Karan Kundra Talks about Dating Aaj kal Exclusively FilmiBeat. 2021-02-13. filmibeat.com. en. 26 May 2021. https://web.archive.org/web/20210526101637/https://www.filmibeat.com/videos/aran-kundra-talks-about-dating-aaj-kal-exclusively-filmibeat-valentines-special-137070.html. dead.
  24. Web site: 25 March 2021. Flipkart Video Set To Launch New Show – 'Aage Kya?'. 2021-03-28. adgully.com. en-US.
  25. News: Zindagi In Short Finds Extraordinary Stories Among Ordinary Lives . . 20 February 2020 . en.
  26. Web site: Swaroop Sampat back in the game. Varma. Lipika. 2020-02-21. The Asian Age. 2020-03-04.
  27. News: KBR . Upala . Sanjay Kapoor, Divya Dutta discuss marital rape in Sleeping Partner . . 1 February 2020 . en.
  28. News: Flipkart Video's anthology 'Zindagi inShort' has restless women and lots of twists. 20 February 2020. Scroll.in.
  29. News: Tahira Kashyap's short film, 'Pinni', has been inspired by her mother-in-law. The Times of India. en.
  30. News: Rima Kallingal to act in 'Sunny Side Upar', short film produced by Anurag Kashyap . The News Minute.
  31. News: Flipkart Video Original 'Zindagi inShort' to release on 19 Feb . Indian Television . 9 February 2020 . en.
  32. News: Jigar . Ganatra . Flipkart Original 'Zindagi Inshort' is all about 'smiling despite the worries' . Mumbai Live . en.

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