Flip That Explained

Flip That
Cover:Loona - Flip That.png
Caption:Digital and Version B cover
Type:EP
Artist:Loona
Genre:K-pop
Length:17:09
Language:Korean
Label:
Producer:
  • Lee Su-bin
  • Sure Kim
  • Jjha
  • Choi Young-ah
  • Pinkslip
  • Inverness
  • MZMC
  • Bullseye
  • Mokeybags
  • Boran
  • Gloryface
  • Jinri
  • Harry
Prev Title:&
Prev Year:2021

Flip That (sometimes stylized as FL!P that) is the fifth extended play by South Korean girl group Loona. It was released on June 20, 2022, through Blockberry Creative and Warner Music Korea. The EP features a total of six songs and is Loona's first project since [#] to not feature a full English song. This was their final release under Blockberry Creative.

Background

Loona released their fourth extended play, [&], in June 2021. The genre diverse project received generally positive reviews from music critics and became the group's best selling album.[1] In September of the same year, Loona released their debut double A-side Japanese single, "Hula Hoop" / "Star Seed" that became a top ten hit in the country.[2] [3] On February 21, 2022, Mnet announced that Loona would participate in Queendom 2.[4] [5] On June 2, Loona finished as runner-up in the live finale of the show despite not performing in the first round due to some members testing positive for COVID-19.[6]

Promotion

On June 3, 2022, Loona released a cryptic trailer titled "The Journey", which features lush flowers and grass growing on an empty, pastel-colored train carriage and a garden with a mysterious door. The clip ends with a mysterious release date of June 20. The next day Loona announced the release of their fifth extended play Flip That. The group shared the news alongside a teaser image that features the group members holding hands while standing by a tree with purple flowers. The EP was released before the start of the group's first-ever world tour that is set to begin on August 1 in Los Angeles.[7] [8] [9]

Promotional pictures for the EP featuring the group members were released starting from June 5–15.[10] [11] The track listing was released on June 8 and featured two already performed songs by the group. Loona performed the song "Pose" on the last round of Queendom 2 and during their concert they performed the track "Playback", which is the first song written by the members to appear on an album.[12] Alongside the tracklist the first teaser for the music video "Flip That" was released.[13] The EP's highlight melody was released on June 16 featuring snippets of all the songs featured on the project. On June 18, 2022, the second teaser for the music video for "Flip That" was released.[14] [15]

Live performances

Prior to the release of the EP, the group held a live showcase on the same date to introduce the extended play and communicate with their fans, where they performed the title track along with "Pale Blue Dot".[16]

Critical reception

Rhian Daly from NME gave the extended play four out of five stars, calling the project "an understated but subtly addictive return". He called the EP "a much-needed gift from the group, but it's not one that does much to turn up the volume" but instead "ditches the girl crush sound of recent [singles], and returns to Loona's dreamier, more ethereal side". He called it a "refreshing move, albeit one that means some of the songs present on the project need a little more attention before they get under your skin".

Charts

Weekly charts

Chart (2022)! scope="col"
Peak
position
Croatian Albums (HDU)[17] 10
Finnish Physical Albums (Suomen virallinen lista)[18] 6
South Korean Albums (Gaon)[19] 4

Monthly charts

Chart (2022)! scope="col"
Peak
position
South Korean Albums (Circle)[20] 7

Year-end charts

Chart (2022)! scope="col"
Position
South Korean Albums (Circle)[21] 94

Release history

Region! scope="col"
DateFormatLabel
South KoreaJune 20, 2022
Various

Notes and References

  1. Web site: Jeon. Hyo-jin. 하슬 활동복귀...이달의 소녀, 28일 완전체 컴백 [공식]]. HaSeul's return to activity. LOONA will make a comeback as a whole on the 28th. (Official). June 2, 2021. Sports Donga. ko. June 2, 2021.
  2. Web site: 今月の少女(LOONA)、9月15日に日本デビュー決定!お台場のチームラボで撮影された映像が早くも話題. August 27, 2021. Kstyle News. ja. August 28, 2021.
  3. Web site: LOONAの日本デビュー作でSILENT SIRENすぅが作詞、ミーグリ詳細も発. August 27, 2021. Natalie. ja. August 28, 2021.
  4. Web site: 수정: 2022.02.21 11:35. 입력: 2022 02 21 11:33. 2022-02-21. 퀸덤2, 브레이브 걸스→효린 라인업 6팀 공개. 2022-02-21. sports.khan.co.kr. ko.
  5. Web site: 이달소 하슬·여진·비비, 코로나 확진...오늘(28일) '퀸덤2' 녹화 불참 [공식입장]]. Loona Haseul·Yeojin·Vivi, confirmed with Corona...Today (28th) 'Queendom 2' recording absent [Official Position]. Naver. Sports Donga. ko. Jeon. Hyo-jin. February 28, 2022. April 2, 2022.
  6. Web site: 우주소녀 '퀸덤2' 최종 우승 '감격의 눈물'..이달소 준우승 [★밤TV]]. Yoon. Seong-yeol. Cosmic Girls 'Queendom 2' Final Winner 'Tears of Emotion'.. Loona Runner-up [★Night TV]. Star News. Naver. June 3, 2022. June 3, 2022. ko.
  7. Web site: Loona to release special EP 'Flip That' in June. 2022-06-03. UPI. en.
  8. Web site: LOONA tease new music with a mysterious teaser video, 'The Journey'. 2022-06-03. NME. en.
  9. Web site: LOONA turn into summer fairies for their latest mini-album, 'Flip That' — watch. 2022-06-20. Bangwagon Asia. en.
  10. Web site: 이달의 소녀 희진-현진, 새 앨범 'Flip That' 개인 콘셉트 포토 공개. 2022-06-16. NBN News. ko.
  11. Web site: LOONA display their ethereal visuals in 'Flip That' Concept Photos; Member Chuu to sit out upcoming world tour. 2022-06-05. PinkVilla. en.
  12. Web site: Loona to release newest EP 'Flip That' later this month. 2022-06-08. koreajoongangdaily. en.
  13. Web site: June 8, 2022 . [Teaser] 이달의 소녀 (LOONA) "Flip That 1" ]. YouTube.
  14. Web site: June 18, 2022 . [Teaser] 이달의 소녀 (LOONA) "Flip That 2" ]. YouTube.
  15. Web site: LOONA return with ethereal music video for new single 'Flip That'. NME. en.
  16. Web site: 이달의 소녀, '퀸덤2' 뒤집은 기적의 소녀...첫 서머송 컴백 [종합]]. Loona, the miracle girl who overturned 'Queendom 2'...First Summer Song Comeback [General]. Naver. Osen. ko. Jang. Woo-young. June 20, 2022. June 22, 2022. June 23, 2022. https://web.archive.org/web/20220623154143/https://entertain.naver.com/read?oid=109&aid=0004641186. live.
  17. Web site: Flip That - Week 31, 2022. HDU. hr. August 10, 2022.
  18. Web site: Fyysinen albumilista 25/2022. Musiikkituottajat. fi. June 29, 2022.
  19. Web site: Gaon Album Chart – Week 26, 2022. Gaon Music Chart. ko. June 30, 2022.
  20. Web site: Album Chart – June 2022 . . July 7, 2022.
  21. Web site: Album Chart 2022. Circle Chart. https://web.archive.org/web/20230113031815/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=2022&hitYear=2022&termGbn=year&yearTime=3. January 13, 2023. live. January 15, 2023.