FLIP Burger Boutique explained

FLIP burger boutique
Current-Owner:Joseph Hsiao
Matthew Hsiao
Head-Chef:Richard Blais
Food-Type:Contemporary American cuisine
Dress-Code:Casual
Street-Address:1587 Howell Mill Rd. NW
City:Atlanta
State:Georgia
Postcode:30318
Country:United States
Reservations:No

FLIP burger boutique (stylized as FLIP) was an upscale full-service American restaurant based in Atlanta, Georgia. The company opened its restaurant in West Midtown, Atlanta in 2008. The restaurant was generally well-received by food critics for its ambiance and food, though there had been criticism that the restaurant was "overdone". It had been credited as increasing competition among hamburger restaurants in Atlanta.

History

Barry Mills conceived the restaurant's concept as wanting to expand the definition of a what he thought was a hamburger.[1] He sought inspiration from the new growth of hamburger eateries in Los Angeles and New York City, yet disliked their approaches, thinking it would hinder innovation—being bound to a traditional diner-style burger.[2] [3]

FLIP opened an outlet at The Summit in Birmingham, Alabama on December 19, 2010.[4] Ron Stewart, one of the owners of the first Atlanta franchise, was born and raised in Birmingham. The company then opened an outlet on October 19, 2010 in Buckhead, Atlanta, at the Tuxedo Festival Shopping Center.[5] Mills used architecture firm ai3 to design the interior of the restaurants.[2]

The chain hoped to open a location in Washington, D.C. in the Penn Quarter in early 2010,[6] but was unable to negotiate a lease.[7] New York City and Miami have also been noted as potential sites for new outlets.[1] Mills has stated that although its prices would rise, the chain should be able to expand throughout the United States.[8]

Critical reception

FLIP burger boutique has been generally well-received by food critics.[9] [10] [11] [12] For example, Food & Wine journalist Dana Cowin wrote that "Richard Blais's 'burger boutique' is mod, ambitious and delicious."[13] [14] Wine & Spirits writer Krista Reese praised the pricing of the menu and its unique ingredients.[15] And The Atlanta Journal-Constitution described the menu as "fun", allowing Blais to "play with the whimsical goofiness that makes him, well, him."[16] ' The architecture and the atmosphere of the chain's restaurants have also been lauded.[17]

However, there are also negative reviews. Creative Loafing in December 2010 called the food at FLIP's Buckhead location "overly salty, overly sweet, overly complicated, overcooked, overfried and just overdone," with "fried sides that tasted of leadened fried bread". Critic Jennifer Zyman noted: "each burger tastes as if someone said, 'Dude, let's figure out a way to cram a bunch of crap on one plate so the diner can't identify a single ingredient.'" Furthermore the newspaper remarked that the decor, as a "carbon copy" of the original Westside location, "except slightly larger," was "somehow less cool as a result."[18] In the same month, Christian Lauterback in Knife & Fork called the Buckhead location "silly and expensive." Lauterbach characterized FLIP's approach as "heaping on garnishes and condiments and finishing everything with sugar" to ensure that patrons "can't taste anything." She also criticized a "stupefyingly bad" osso bucco burger with marrow-naise and gremolata.[19]

See also

External links

33.7984°N -84.4159°W

Notes and References

  1. Web site: Fine Dining Between Two Buns. Sherri. Daye Scott. QSR. January 27, 2012. https://web.archive.org/web/20110404120852/http://www2.qsrmagazine.com/articles/interview/127/richard_blais-1.phtml. April 4, 2011. dead.
  2. The City's First Modern Burger Boutique will FLIP Open the Doors Fall 2008. TrailBlais. January 27, 2012. July 12, 2012. https://web.archive.org/web/20120712193930/http://trailblais.com/News.aspx?id=16. dead.
  3. Web site: FLIP burger boutique Opens This Week. Laura. Horton. About.com. December 1, 2008. January 27, 2012. November 18, 2012. https://web.archive.org/web/20121118171138/http://atlanta.about.com/b/2008/12/01/flip-burger-boutique-opens-this-week.htm. dead.
  4. Web site: FLIP burger boutique opens at The Summit. Bob. Carlton. . December 29, 2009. January 27, 2012.
  5. Web site: Now Open: FLIP Burger Buckhead . Jon . Watson . . October 21, 2010 . January 27, 2012 . dead . https://web.archive.org/web/20111017120151/http://blogs.ajc.com/food-and-more/2010/10/21/now-open-flip-burger-buckhead/ . October 17, 2011 .
  6. Web site: Former Top Chef Contestant Blais to Open Flip Burger in D.C.. Tim. Carmen. Washington City Paper. Creative Loafing. November 19, 2009. January 27, 2012.
  7. News: Richard Blais still plans to open Flip in D.C.. Tim. Carman. . June 13, 2011. January 27, 2012.
  8. Web site: The end of the 'better burger' bubble . David . Tao . . June 17, 2011 . January 27, 2012 . dead . https://web.archive.org/web/20110722161317/http://features.blogs.fortune.cnn.com/tag/flip-burger/ . July 22, 2011 .
  9. Web site: Review: FLIP burger boutique. Besha. Rodell. Creative Loafing. January 19, 2009. January 28, 2012.
  10. Web site: 2011 Food and Drink Awards: Five Best Lunches. Maxim. 8 July 2011 . Alpha Media Group. January 28, 2012.
  11. Web site: FLIP burger boutique . Paula . Disbrowe . . January 27, 2012 . dead . https://web.archive.org/web/20120403121741/http://deltaskymag.delta.com/Destinations/Atlanta/Restaurants/Flip-Burger-Boutique.aspx . April 3, 2012 .
  12. Web site: FLIP BURGER BOUTIQUE . https://archive.today/20120720165326/http://www.airtranmagazine.com/city-guides/atlanta/venues/restaurants/flip-burger-boutique . dead . July 20, 2012 . . January 27, 2012 .
  13. Web site: Editor's Letter. Dana. Cowin. Food & Wine. May 2010. January 27, 2012. July 6, 2010. https://web.archive.org/web/20100706101022/http://www.foodandwine.com/articles/editors-letter-may-2010. dead.
  14. Web site: Retromania: New Restaurants that Serve Updated Classics. Emily. Kaiser Thelin. Food & Wine. May 2009. January 27, 2012. December 19, 2011. https://web.archive.org/web/20111219033821/http://www.foodandwine.com/articles/retromania-new-restaurants-that-serve-updated-classics. dead.
  15. Web site: Atlanta . Krista . Reese . . January 28, 2012 . dead . https://web.archive.org/web/20120615203354/http://www.wineandspiritsmagazine.com/pages/cityscene_Atlanta.html . June 15, 2012 .
  16. Web site: FLIP burger boutique . Meridith . Ford . . January 6, 2009 . January 28, 2012 . dead . https://web.archive.org/web/20120307001607/http://www.accessatlanta.com/restaurants/content/restaurants/reviews/stories/2009/01/06/flip_burger_atlanta.html . March 7, 2012 .
  17. News: Bring On the Fat, Bring On the Taste. McLaughlin. Kate. November 17, 2010. The Wall Street Journal. January 27, 2012.
  18. Web site: FLIP Burger Boutique Buckhead: Richard Blais' overwrought second Atlanta location. Zyman. Jennifer. December 8, 2010. Creative Loafing. January 31, 2012.
  19. Knife & Fork in Oxford American magazine, quoted by Cliff Bostock in "Christiane fries Flip, praises Cafe Q and Sufi's", Creative Loafing, December 30, 2010

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