Flanker (perfume) explained

In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume.^[1] These attributes may be the name, packaging or notes of the existing fragrance.

Examples

• Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016).^[2]
• Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'Eau d'Issey Florale" in 2011.^[3]
• The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.^[4]
• Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010. Its packaging was very similar to the original fragrance.^[5]

Notes and References

1. News: Upcoming fragrance launches: Issey Miyake, Serge Lutens, Guerlain. 26 January 2011. The Independent. Independent Print Limited. 16 October 2013.
2. Web site: Original vs Flanker: Dior's Poison, Tendre Poison, Hypnotic Poison, Pure Poison and Midnight Poison ~ Original vs Flanker ~ Fragrantica . Fragrantica.com . EN . 2018-07-30.
3. Web site: Perfume Flankers and Why They Make a Good Business Sense . 2012-12-27 . ScentBound . en-US . 2018-07-30.
4. News: Jimmy Choo launches fruity/floral flanker of flagship perfume. 1 July 2013. Yahoo! News Singapore. Yahoo! News. 16 October 2013.
5. News: Paco Rabanne launches female flanker to 1 Million bestseller. 28 May 2010. The Independent. Independent Print Limited. 17 October 2013.