Fisher Electronics Explained

Fisher Electronics
Sanyo Fisher
Type:Corporation
Foundation:1945 in New York City
Defunct:2000 in New York City
Fate:Acquired by Sanyo Electric
Industry:Electronics
Products:Audio-Visual and communication equipment, Hi-fi equipment, Home appliances

Fisher Electronics was an American company specialising in the field of hi-fi electronics. The company and the name was bought by Japanese electronics conglomerate Sanyo in 1975.

History

Fisher Electronics was an American audio equipment manufacturer founded in 1945 by Avery Fisher in New York City, New York. Originally named the Fisher Radio Corporation, the company is considered a pioneer in high fidelity audio equipment. Fisher initially developed, manufactured and marketed high-performance audio products under the trade name "The Fisher".[1]

In February 1969, Emerson Electric announced plans to purchase Fisher Radio.[2] [3] To purchase Fisher, Emerson initially agreed to exchange 736,000 shares in a transaction worth approximately $75 million.[4] Emerson later agreed to pay approximately $37 million in stock to acquire Fisher.[5] The purchase was completed later that year.[6] Emerson subsequently sold Fisher to Sanyo Electric of Japan in 1975. In 2000, Fisher's entire product lineup was re-branded as Sanyo. Upon the acquisition of Sanyo by Panasonic in 2011,[7] Sanyo's product lineup was, in turn, re-branded as Panasonic.[8] Avery Fisher remained as a consultant for Emerson and Sanyo.

Fisher is generally known to be the first company to introduce separate audio components. Originally, hi-fi systems were integrated all into one chassis.

The Fisher

The Fisher was the brand name for high-end, high quality hi-fi electronic equipment manufactured in New York by The Fisher Radio Corp. during the "golden age" of the vacuum tube, which was named after the company founder, Avery Fisher.[9] [10]

During this period, similar brands were H.H. Scott, Marantz, Harman Kardon, and McIntosh. Some of the early 1960s models were also available as kits. Fisher tube equipment is considered quite collectible today.

Fisher's first receiver was the model 500, a mono AM/FM receiver using two EL37 output tubes. It had a brass-plated face panel and an optional mahogany or "blonde" wooden case. This early mono receiver should not be confused with the later stereo tube receiver models, the 500B and 500C. These later receivers made in the early 1960s were stereo using push-pull 7591 output tubes. They were also sold with optional wood cabinets and had aluminum faceplates instead of the brass on the earlier 500 receiver.

Well-known models include (but are not limited to):

The Fisher was also used on Fisher's early US made solid-state equipment, such as the model 210 receiver.

Fisher FM tuners and receivers often used similar designs and components thus allowing parts to be swapped between various models. A good example is the FM stereo multiplex decoder module.[12]

Fisher was the first to introduce stereo receivers with four channels. These innovations were brief and occurred in the mid-1970s which some consider The Second Golden Age of High Fidelity. Like many new concepts of the time such as Beta Format and VHS, there were a number of competing four channel formats. One was CD-4 (by JVC) and the others were SQ, QS and UD-4. None were particularly successful due to higher hardware costs, incompatibilities between formats and that some purists thought that "four channel" was a fad, which it proved to be. At the time the concept of a sub-woofer was in its infancy. Now, it is common to see 5+1 systems which had their heritage in the "confrontation" of four-channel and stereo high fidelity coupled with a sub woofer.

Other consumer products

Under Sanyo ownership, Fisher also commercialized a range of consumer products[13] including

In particular, the air conditioning business of Sanyo and Fisher brands was unified in 2000 under the Sanyo Electric Air Conditioning Co. Ltd. scheme,[14] to end up eventually in 2011 with the buyout from Panasonic.

Notes and References

  1. Web site: Fisher. Avery. Avery Fisher. Created by N. Brewer 2008-08-13. IEEE Global History Network. 2011-03-31.
  2. News: Emerson Buys Fisher Radio . March 9, 2019 . The Miami News . February 5, 1969 . subscription .
  3. News: Emerson-Fisher Radio Merger Approved . March 9, 2019 . Democrat and Chronicle . February 6, 1969 . Newspapers.com . subscription .
  4. Web site: News . Detroit Free Press . February 22, 1969 . March 9, 2019 . Newspapers.com. subscription .
  5. Web site: Emerson To Pay $37 Million For Radio Firm . The Pittsburgh Press . February 25, 1969 . March 9, 2019 . Newspapers.com. subscription .
  6. Web site: Emerson Will Stress New Product Search . St. Louis Post-Dispatch . January 11, 1970 . March 9, 2019 . Newspapers.com. subscription .
  7. Web site: Panasonic Announces that it Makes Sanyo its owned Subsidiary through Share Exchange . December 21, 2010 . March 24, 2014 . https://web.archive.org/web/20160910042245/http://panasonic.net/sanyo/news/2010/12/21-1.pdf . September 10, 2016 . dead .
  8. Web site: Sanyo name to cease by April 1, 2012, Panasonic tells partners . November 29, 2011 . AV Interactive . Paul . Milligan .
  9. Book: Ad for The Fisher Statesman. Life Magazine. 24 February 1967. R1 . 16 July 2010.
  10. Book: Encyclopedia of Recorded Sound, Volume 1 . Hoffmann, Frank W. . Ferstler, Howard . Routledge. 2004 . 978-0415938358 .
  11. Salvatore, Arthur. (December 2009). Vintage Components: Recommended Components. high-endaudio.com; High-End Audio Ltd. Retrieved 16 July 2010.
  12. Web site: Fisher 500-C vintage stereo receiver . Stereophile Magazine. Breuninger, Peter . June 2005 . 16 July 2010.
  13. Web site: Sanyo Fisher Lowers Price of FVD-C1 Cameracorder TO $699 . Sanyo Fisher Company. Harris, Michael R.. November 22, 2004 . August 16, 2016.
  14. Web site: Sanyo Heat Pumps and Air Conditioning . furnacecompare.com . Sprague, Gary . July 20, 2015 . August 16, 2016.