| Firefly Car Rental | |
| Type: | Subsidiary |
| Hq Location City: | Estero, Florida |
| Hq Location Country: | United States |
| Area Served: | Europe, United States, Mexico, Australia, New Zealand |
| Industry: | Car rental |
| Parent: | Hertz Global Holdings |
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group.[1]
It first opened in March 2013 with branches in Europe, with American branches following in September 2013.[2] In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE[3] and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.