Fiksu Explained

Fiksu
Founder:Micah Adler
Type:Private
Industry:Advertising, Mobile, Connected TV
Num Employees:150
Location City:Boston
Location Country:US
Locations:San Francisco, New York City, London

Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile and CTV.[1] [2] [3] The company's mobile-first platform targets users through social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web.[4] [5] Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.[6]

History

Fiksu, which means "smart" in Finnish, was founded in 2008 by Micah Adler as Fluent Mobile', a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted its focus to become a mobile marketing technology provider, using that technology to help others market their apps and acquire loyal app users.[7] [8] [9] [10]

Fiksu reached annual revenues of more than $100 million in 2014.[11]

Fiksu is headquartered in Boston, Massachusetts.[12] The company also has key offices in San Francisco, California; Northampton, Massachusetts; and London.[13] [14]

Indexes

The Fiksu Indexes were introduced in July 2011 to provide insight into industry trends related to app downloads and the costs associated with acquiring new users. They include the App Store Competitive Index, which shows data about the top 200 free iPhone apps downloaded, and the Cost Per Loyal User Index, which shows how much marketers are spending to generate each loyal app customer, as defined by the company as someone who opens the app three times.[15] [16] In March 2014, Fiksu introduced two new indexes that measure costs on both iOS and Android – the Cost per Install Index and the Cost per App Launch Index.[17]

FreeMyApps

Fiksu launched FreeMyApps in December 2011. The solution was originally aimed at helping developers, and marketers of paid iOS apps drive mobile app downloads.[18] [19] The platform, which launched an Android version in December 2012, later shifted to a model that rewarded its users with gift cards for exploring and sharing free apps.[20] FreeMyApps had 1.6 million monthly active users in June 2015.[21]

External links

Notes and References

  1. Web site: Maytom. Tim. Fiksu Reveals Mobile Audience Awareness Offering. Mobile Marketing Magazine. 10 June 2015.
  2. Web site: Grub. Jeff. Mobile-advertising data company Fiksu introduces new products to help marketers. VentureBeat. 30 January 2015 . 10 June 2015.
  3. Web site: Davidson. Michael. Fiksu Makes Move to Expand in Mobile Marketing. Xconomy. 10 June 2015.
  4. Web site: Reidy. Chris. Fiksu secures $10m in Series B financing. Boston Globe. 10 June 2015.
  5. Web site: Walsh. Mark. Mobile Platform Fiksu Raises $10M To Expand Globally. Media Post. 10 June 2015.
  6. Web site: MacGougan. Patrick. Fiksu Benefits from Rise in Demand for Data-Driven Mobile Ad Campaigns. Go Mash Mobile. 10 June 2015. https://web.archive.org/web/20150613173844/http://go-mashmobile.com/marketing/news-marketing/rise-in-demand-for-data-driven-mobile-ad-campaigns-4874/. 13 June 2015. dead.
  7. Web site: Cohan . Peter . 3 Secrets for Growing From $1 Million to $100 Million in 3.5 Years . 10 June 2015 . Inc.
  8. Web site: Davidson . Michael . Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut . 10 June 2015 . Xconomy.
  9. Web site: Kutz. Erin. Fiksu Looks to Help Brands Like Gilt, Barnes & Noble, Groupon Spend Less to Get More Mobile App Customers. Xconomy. 11 June 2015.
  10. Web site: Takahashi. Dean. Fiksu secures $10M in debt funding to expand its mobile ad tech business. VentureBeat. 21 October 2014 . 11 June 2015.
  11. Web site: Castellanos . Sarah . Fiksu sees annual revenue exceed $100M as mobile technology usage surges . 10 June 2015 . Boston Business Journal.
  12. Web site: Castellanos. Sarah. Fiksu doubles size of Boston HQ, announces hiring spree. Boston Business Journal. 11 June 2015.
  13. Web site: Styles. Kirsty. Fiksu Announces EU Expansion After Big Six Months . Mobile Marketing Magazine. 5 March 2013 . 11 June 2015.
  14. Web site: Fiksu focuses its European R&D activities in Helsinki. Good News Finland. 11 June 2015. https://web.archive.org/web/20150613170136/http://www.goodnewsfinland.com/archive/news/e8460e7b/. 13 June 2015. dead.
  15. Web site: Perez. Sarah. Fiksu Launches New Tools for Tracking Industry-Wide App Downloads, User Acquisition Costs. ReadWrite. 11 June 2015.
  16. Web site: Brown. Rodney H.. Fiksu flaunts mobile app marketing data. Boston Business Journal. 11 June 2015.
  17. Web site: Shaul. Brandy. Fiksu's new indexes show converging iOS and Android app marketing costs in January. Social Times. 7 March 2014 . Adweek. 11 June 2015.
  18. Web site: Kim. Ryan. Fiksu launches FreeMyApps to stimulate paid app downloads. Gigaom. 11 June 2015.
  19. Web site: Gomer. Gregory. Never Pay for Mobile Apps Again with Fiksu's FreeMyApps. Bostinno. 11 June 2015.
  20. Web site: Spencer. Alex. Fiksu Brings FreeMyApps to Android. Mobile Marketing. 11 June 2015.
  21. Web site: Takahashi. Dean. Fiksu upgrades FreeMyApps to reward users for actions, not just downloads (exclusive). VentureBeat. 24 October 2013 . 11 June 2015.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Fiksu".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.