Ferrero SpA explained

Ferrero International SpA
Type:Private
Founder:Pietro Ferrero
Location City:Alba, Piedmont
Location Country:Italy
Area Served:Worldwide
Key People:Giovanni Ferrero (executive chairman)
Lapo Civiletti (CEO)
Industry:Food
Products:Confectionery
Revenue: € 11.37 billion (fiscal year 2019)
Operating Income:€1,034 million (FY 2018–2019)
Owner:Ferrero family
Num Employees:36,372 (2020)[1]
Subsid:Burton's Biscuit Company
Eat Natural
Ferrara Candy Company
Fox's Biscuits

Ferrero International SpA (pronounced as /it/), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world.[2] Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms".

It was founded on 14 May 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella. The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons, Pietro Jr. and Giovanni Ferrero (the founder's grandsons).

Pietro Jr., who oversaw global business, died in April 2011 of a heart attack while cycling in South Africa at the age of 47.

The Ferrero Group worldwide – now headed by executive chairman Giovanni Ferrero – includes 38 trading companies, 18 factories, and approximately 40,000 employees, and produces around 365,000 tonnes of Nutella each year.[3]

History

In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from gianduja and called it Pasta Gianduja. The initial product came in solid loaves wrapped in aluminium foil, which had to be sliced with a knife, and was succeeded by a spreadable version called Supercrema.[4]

With assistance from his brother Giovanni Ferrero Sr., Pietro Ferrero created his new company to produce and market the initial product.[5] Pietro was succeeded by his son Michele Ferrero as chief executive. Michele and his wife Maria Franca relaunched his father's recipe as Nutella, which was first sold in 1964. After World War II, they opened production sites and offices abroad,[5] and Nutella eventually became the world's leading chocolate-nut spread brand. Ferrero is the world's largest consumer of hazelnuts, buying up 25% of global production in 2014. The company is currently run by Giovanni Ferrero, grandson of Pietro and son of Michele Ferrero.

The company places great emphasis on secrecy, reportedly to guard against industrial espionage.[6] It has never held a press conference and does not allow media visits to its plants. Ferrero's products are made with machines designed by an in-house engineering department.

Acquisitions

2022 salmonella outbreak

On 6 April 2022, the European Food Safety Authority (EFSA) and the European Centre for Disease Prevention and Control (ECDC) began investigating a "rapidly evolving" outbreak of salmonella linked to Kinder Surprise chocolate eggs.[29]

The outbreak affected European countries, with products being recalled "as a precautionary step".[30] Products were also recalled in Canada and the US.[31]

On 8 April, Belgian authorities ordered the closure of a Kinder chocolate factory in Arlon suspected to be behind the outbreak.[32] On 12 April, the EFSA and the ECDC published a rapid outbreak assessment on a multi-country outbreak of monophasic salmonella typhimurium linked to chocolate products made at the Belgian factory.[33] The report found that in December 2021, salmonella was detected in a buttermilk tank at the Belgian establishment during the manufacturer's own checks, and the chocolate products were distributed across Europe and globally.[34]

As of 8 April 2022, 150 cases had been reported in ten European countries, including Belgium, France, Germany, Ireland, Luxembourg, the Netherlands, Norway, Spain, Sweden and the United Kingdom.[35]

Products

Ferrero produces several lines of confectionery goods under various brand names, as well as the chocolate-hazelnut spread Nutella (since 1964).[36] Ferrero uses one-quarter of the world's annual hazelnut supply.[37]

It also produces the line of Ferrero branded chocolate products, including Pocket Coffee,[38] Mon Chéri,[38] Confetteria Raffaello,[38] Ferrero Küsschen[39] and the Ferrero Prestige line, which comprises three different brands of pralines: Ferrero Rocher, Ferrero Rondnoir, and Garden Coco.[40]

Ferrero's Kinder brand line of chocolate products includes Kinder Surprise,[41] Kinder Joy,[42] Kinder Chocolate,[43] Kinder Happy Hippo,[44] Kinder Maxi,[43] Kinder Duplo,[45] Kinder Country,[46] Kinder Délice,[47] and Kinder Bueno.[48] [49]

The company also produces Tic Tac mints, available in a variety of flavours,[50] [51] [52] along with sugar free versions.[53] Other Ferrero products include Giotto, Fiesta Ferrero,[54] Hanuta chocolate hazelnut-filled wafers,[55] and Gran Soleil frozen desserts,[56] which won the company an innovation award in March 2011.[57] Ferrero has been producing Thorntons products since acquiring the company in 2015.[58] [59]

Philanthropy

In 1983, the company established the Ferrero Foundation in Alba, Piedmont at the wish of Michele Ferrero. The foundation promotes activities in the areas of art, science, history and literature by organizing conventions, conferences, seminars and exhibitions. It also offers health and social assistance to ex-employees who have been with the group for at least 25 years.[60]

See also

Notes and References

  1. Web site: Ferrero. Owler.
  2. News: Hershey Plots Cadbury Bid . The Wall Street Journal. Ilan . Brat . Jeffrey . McCracken . Dana . Cimilluca . 9 November 2009 . [Ferrero] is known for the secrecy with which it guards its chocolate recipes and its management decisions..
  3. Web site: 15 February 2015 . Michele Ferrero, Nutella owner and Italy's richest man, dies aged 89 . https://web.archive.org/web/20150220005939/http://www.afp.com/en/news/michele-ferrero-nutella-owner-and-italys-richest-man-dies-aged-89 . 20 February 2015 . 16 January 2016 . afp.com.
  4. Web site: Nutella: How the world went nuts for a hazelnut spread. Dany. Mitzman. BBC News. 18 May 2014. 16 January 2016.
  5. Web site: Ferrero - A family history. Ferrero. 16 January 2016.
  6. News: Hooper. John. Italy's meltdown over EU Nutella ban that never was. 3 July 2010. The Guardian. 2 July 2010.
  7. News: Ferrero acquires hazelnut supplier Oltan . Oliver . Nieberg . Confectionary News . 17 July 2014 . 11 December 2015.
  8. Web site: Atherton . Matt . Ferrero completes deal for United Biscuits' Delacre . Food Manufacture . 9 December 2016 . William Reed . 6 September 2018.
  9. News: Ferrero to purchase Fannie May Confections Brands for $115 million. 2017-05-08. en.
  10. Web site: Ferrero International to acquire Fannie May Confections. 2017-05-08.
  11. News: Italian maker of Nutella buys Fannie May. Channick. Robert. chicagotribune.com. 2017-05-08. en-US.
  12. News: Ferrero appoints first non-family CEO. Financial Times. 30 March 2017. 30 March 2017. subscription .
  13. News: Ferrara Candy to be acquired by Nutella maker Ferrero . Samantha. Bomkamp. Chicago Tribune. 17 November 2017.
  14. News: Ferrero Completes Acquisition of Ferrara Candy Company. 2017-12-01. 2018-08-20. en.
  15. Zlati Meyer,"Nestle is selling its U.S. candy business to Ferrero for about $2.8 billion", USA TODAY 16 January 2018
  16. News: Gretler. Corinne. Nutella Maker to Pay $2.8 Billion for Nestle U.S. Candy Unit. Bloomberg.com. 16 January 2018 . 16 January 2018.
  17. Ferrero Completes Acquisition of Nestlé USA's Confectionary Business. Business Wire. 31 March 2018 . 7 May 2018.
  18. Web site: Schultz. Clark. 29 July 2019. Kellogg closes on Keebler sale. 8 September 2019. Seeking Alpha.
  19. Web site: Reddy . Arjun . Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion . Business Insider . Insider Inc. . 2 April 2019.
  20. Web site: Yu . Douglas . Ferrero Enters U.S. Snack Aisle With $1.3 Billion Acquisition Of Kellogg's Brands . Forbes . 2 April 2019.
  21. Web site: Campbell Soup agrees to sell Danish snack firm for $300 million . Walsh. Jim. 12 July 2019. Cherry Hill Courier-Post. 14 July 2019.
  22. Web site: Ferrero CEO Paul Chibe dishes on great marketing risk taking Star Trek . Czarnecki . Sean . 16 March 2020 . . 19 July 2020.
  23. News: Landini. Francesca. 2020-10-07. Ferrero snaps up Fox's Biscuits to expand cookie business. en. Reuters. 2020-10-08.
  24. Web site: Myers. Anthony. 2020-12-21. Ferrero Group to acquire healthy snack company Eat Natural. live. https://web.archive.org/web/20201223135109/https://www.confectionerynews.com/Article/2020/12/21/Ferrero-Group-to-acquire-healthy-snack-company-Eat-Natural. 2020-12-23. 2020-12-23. confectionerynews.com. en-GB.
  25. https://www.theguardian.com/business/2021/jun/01/ferrero-family-buys-jammie-dodgers-burtons-biscuits Ferrero family buys Jammie Dodgers maker Burton’s
  26. Web site: 2022-04-26 . Ferrero Group Announces Acquisition of Fulfil Nutrition . 2024-06-01 . ESM Magazine . en.
  27. Web site: Ferrero Group to acquire Wells Enterprises, maker of ice cream brands Blue Bunny® and Bomb Pop® .
  28. Web site: 2023-02-07 . Ferrero acquires Italian bakery company Fresystem . 2023-02-07 . FoodBev Media . en-GB.
  29. Web site: EFSA and ECDC investigate multi-country Salmonella outbreak linked to chocolate products. European Centre for Disease Prevention and Control. 6 April 2022. 17 April 2022.
  30. News: EU officials investigate salmonella cases linked to Kinder chocolate eggs. euronews. 6 April 2022. 17 April 2022.
  31. News: Some Kinder chocolates are recalled in the U.S. after a salmonella outbreak in Europe. NPR. Deepa. Shivaram. 8 April 2022. 17 April 2022.
  32. News: Belgium shuts Kinder chocolate factory over salmonella outbreak. The Guardian. 8 April 2022. 17 April 2022.
  33. Web site: Multi-country outbreak of monophasic Salmonella Typhimurium sequence type (ST) 34 linked to chocolate products. European Centre for Disease Prevention and Control. 12 April 2022. 17 April 2022.
  34. Web site: Rapid outbreak assessment: Multi-country Salmonella outbreak linked to chocolate products. European Centre for Disease Prevention and Control. 12 April 2022. 17 April 2022.
  35. News: Kinder Easter Chocolate Recall After Salmonella Outbreak Leaves 150 Ill, Mostly Young Children. Forbes. Bruce. Y. Lee. 16 April 2022. 17 April 2022.
  36. News: Goodbye to Michele Ferrero, the man who gave us Nutella . Annalisa . Merelli . Quartz . 15 February 2015 . 10 December 2015.
  37. News: Thanks To Nutella, The World Needs More Hazelnuts . Dan . Charles . NPR . 16 September 2014 . 11 December 2015.
  38. News: Michele Ferrero, World's Richest Candyman And Creator Of Nutella, Dies At 89 . Nick . Montano . Vending Times . 3 March 2015 . 10 December 2015 . 8 March 2021 . https://web.archive.org/web/20210308161023/https://www.vendingtimes.com/ME2/dirmod.asp?nm=Vending+Features&type=Publishing&mod=Publications::Article&tier=4&id=5FA57929100B4707B311DECAAC70AE47 . dead .
  39. Web site: Products - Timeline. ferrero-kuesschen.de. 5 April 2017. de. 5 July 2020. https://web.archive.org/web/20200705234603/https://www.ferrero-kuesschen.de/produkte.html#timeline. dead.
  40. News: Christmas profit preview: ring in holiday profits by stocking a range of new items and traditional favorites: part 2 . https://web.archive.org/web/20160220134627/https://www.highbeam.com/doc/1G1-166274501.html . dead . 20 February 2016 . Professional Candy Buyer . 1 May 2007 . "Ferrero also introduces Prestige Assortment, a selection of Rocher, Rondnoir and Garden Coco." . 10 December 2015.
  41. News: America's choke hold on Kinder Surprise . https://web.archive.org/web/20160220221617/https://www.highbeam.com/doc/1P3-2251799321.html . dead . 20 February 2016 . Winnipeg Free Press . 29 January 2011 . "It's a newly arrived clutch of Kinder Surprise milk-chocolate eggs, each one with a tiny toy or puzzle or doll hidden at its core, inside a little yellow plastic cask." . 10 December 2015.
  42. News: Unwrapped ; How Italian Confectionery Giant Ferrero Created a Market for Premium Chocolate in India . Ajita . Shashidhar . https://web.archive.org/web/20160220213240/https://www.highbeam.com/doc/1P2-35797407.html . dead . 20 February 2016 . Business Today . 30 March 2014 . "The company rolled out Rocher chocolates nationwide in 2007 and followed this up with Kinder Joy, an egg-shaped chocolate which comes with a toy for children, and Tic Tac in 2009." . 10 December 2015.
  43. News: Ferrero unveils push for Kinder Chocolate bar . https://web.archive.org/web/20160220180304/https://www.highbeam.com/doc/1G1-98542235.html . dead . 20 February 2016 . Precision Marketing . 14 February 2003 . "Ferrero is embarking on a major data capture campaign to launch its latest import, Kinder Chocolate, by launching a Valentine's Day-themed initiative. The mini chocolate bars, aimed at six- to 11-year-olds and their mothers, are the most recent product to hit the market, following the best-selling Kinder Bueno and the slightly larger Kinder Maxi." . 10 December 2015.
  44. News: Ferrero UK is launching Happy Hippo Cocoa Cream . https://web.archive.org/web/20160220132622/https://www.highbeam.com/doc/1G1-144173064.html . dead . 20 February 2016 . Marketing Week . 6 April 2006 . "Kinder Happy Hippo was originally launched in the UK at the start of 2004 (MW December 11, 2003), and the new variant was launched in February." . 10 December 2015.
  45. News: Ferrero Duplo Whole Hazelnuts . LSA Commerce & Consommation . 10 December 2015. fr.
  46. News: 7 RECETTES POUR DES BARRES CHOCOLATÉES MAISON . Aurelie . Corbin . Cosmopolitan France . 20 November 2015 . 10 December 2015. fr.
  47. News: Kinder Delice . LSA Commerce & Consommation . 10 December 2015. fr.
  48. News: Ferrero's Kinder Bueno . https://web.archive.org/web/20160220180054/https://www.highbeam.com/doc/1G1-85007712.html . dead . 20 February 2016 . Marketing Week . 4 April 2002 . "WCRS has created a [pounds sterling]2.3m TV campaign for Ferrero's Kinder Bueno brand." . 10 December 2015.
  49. News: Italy's favourite heads down under . Lyn . White . https://web.archive.org/web/20160220124954/https://www.highbeam.com/doc/1G1-115005815.html . dead . 20 February 2016 . Australasian Business Intelligence . 6 April 2004 . "Kinder Bueno was launched in Italy in 1990 and is now sold in more than 20 countries." . 10 December 2015.
  50. News: Ferrero Rolls out New Flavor for Tic Tac Mints Brand . https://web.archive.org/web/20160220160651/https://www.highbeam.com/doc/1G1-410137549.html . dead . 20 February 2016 . Mass Market Retailers . 23 March 2015 . "Spearmint Mix TicTac mints is joining the TicTac brand's portfolio of mint flavors, which includes Freshmints, Powermint and Wintergreen Tic Tac mints." . 10 December 2015.
  51. News: Ferrero upsizes Tic Tac mints . https://web.archive.org/web/20160220124906/https://www.highbeam.com/doc/1G1-112408776.html . dead . 20 February 2016 . Professional Candy Buyer . 1 November 2003 . "The packaging for Tic Tac mints, which come in fresh mint, orange, spearmint, cinnamon, wintergreen and lime, will remain the same." . 10 December 2015.
  52. News: Mints: Paying the price of success; With hundreds of new items entering the mint market in recent years, could market saturation be far behind? . https://web.archive.org/web/20160220172944/https://www.highbeam.com/doc/1G1-82091642.html . dead . 20 February 2016 . Professional Candy Buyer . 1 November 2001 . "In its 30th year in the marketplace, Tic Tac is available in Fresh Mint, orange, cinnamon, wintergreen and spearmint varieties." . 10 December 2015.
  53. News: Taste Test: Chill with Tic Tac's New Sugar Free Mints . Detroit Free Press . 14 January 2009 . "And Tic Tac(R) CHILL mints are the first in the Tic Tac(R) product portfolio to be entirely sugar free, sweetened with xylitol." . 11 December 2015. registration .
  54. News: Baked Goods in Italy . Euromonitor International . 1 September 2010 . "Brioss (Ferrero Group), Fiesta (Ferrero Group), Kinder Délice (Ferrero Group)" . 11 December 2015. registration .
  55. News: Criticism of Nutella: Candy with addictive . Christian . Roder . Westdeutsche Zeitung . 5 February 2014 . 11 December 2015. de.
  56. News: Soremartec SA Receives Approval for Trademark FERRERO Gran Soleil . Indian Trademark News . 3 February 2014 . "Soremartec SA of Arlon, Belgium received approval from Office of The Trade Marks Registry on the trademark FERRERO Gran Soleil." .
  57. Web site: Ferrero Gran Soleil receives the "Excellence in Innovation" Award . Ferrero . 2012-03-21.
  58. News: Ferrero Agrees to Acquire UK's Thorntons . Esha Vaish and Giancarlo Navach London . https://web.archive.org/web/20160220160658/https://www.highbeam.com/doc/1G1-418929833.html . dead . 20 February 2016 . The Star . 23 June 2015 . "The Italian firm behind Ferrero Rocher chocolates and Nutella spread has agreed to buy British chocolate retailer Thorntons for £112 million (R2.1 billion), striking a rare deal to expand in Europe's biggest confectionery market." . 10 December 2015.
  59. News: Farrell. Sean. Thorntons bought by Ferrero for £112m. 22 June 2015. The Guardian. 22 June 2015.
  60. Web site: A lively and long-lasting community centre. . Fondazione Ferrero . it . 6 October 2019.

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