Fenty X Puma Explained

Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper),[1] is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma.[2] Rihanna first partnered with Puma in 2014 as the creative director and brand ambassador appearing in advertisements in 2015. In 2016, the debut colorway collection was launched with a live-streamed fashion show,[3] [4] a day before Kanye West unveiled Yeezy Season 4.[5]

Notes and References

  1. Web site: Fasanella . Allie . 2023-06-16 . Puma x Fenty Explained: Ultimate Guide to Rihanna's Collaboration and Every Release, Including Creeper Sneakers and More to Know . 2023-12-13 . Footwear News . en-US . 2023-09-20 . https://web.archive.org/web/20230920053131/https://footwearnews.com/fashion/collaborations/puma-fenty-collaboration-release-info-1203478036/ . live .
  2. Muhammad . Latifah . 2023-11-02 . Rihanna Drops New Colorways of Fenty x Puma Avanti Sneaker: Where to Shop the Collection . 2023-12-13 . Billboard . en-US . 2023-11-30 . https://web.archive.org/web/20231130164150/https://www.billboard.com/culture/product-recommendations/rihanna-fenty-x-puma-avanti-sneaker-where-to-buy-online-1235413804/ . live .
  3. Web site: Inman . DeMicia . 2023-03-01 . Rihanna's Fenty x PUMA Announce Collaborative Return . 2023-12-13 . VIBE.com . en-US . 2023-03-30 . https://web.archive.org/web/20230330222332/https://www.vibe.com/news/business/rihannas-fenty-puma-return-1234739150/ . live .
  4. Web site: Jensen . Erin . Rihanna visits pop-up shops for Fenty x Puma launch . 2023-12-13 . USA TODAY . en-US . 2023-05-28 . https://web.archive.org/web/20230528091337/https://www.usatoday.com/story/life/entertainthis/2016/09/07/rihanna-fenty-x-puma-launch/89948330/ . live .
  5. Web site: 2016-08-22 . Rihanna's Debut FENTY x PUMA Collection Drops Next Month . 2023-12-13 . Hypebeast . 2023-10-12 . https://web.archive.org/web/20231012194626/https://hypebeast.com/2016/8/rihanna-fenty-puma-debut-september-2016 . live .

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