Feminist capitalism explained

Purple capitalism or feminist capitalism is a term used to describe, from a critical perspective, the incorporation of some principles of the feminist movement into capitalism and the market economy.^{[1] [2] [3] [4]}

Critiques are based, on the one hand, on the argument that the integration of women into the labor market has not led to a paradigm shift in the socio-economic model towards a more horizontal and egalitarian one, where wage gaps persist,^[5] and care work has not been evenly distributed, remaining predominantly shouldered by women.^[6]

On the other hand, there is also scrutiny regarding how feminism is instrumentalized to sell products (such as music or clothing), losing its political significance and becoming merely a trend that does not question the production conditions of these products and excludes the majority of the world's population.^[7]

Notes and References

1. News: Fraser . Nancy . Nancy Fraser . How feminism became capitalism's handmaiden - and how to reclaim it . The Guardian . 14 October 2013.
2. Book: Ehrlich, Howard J. . Reinventing Anarchy, Again. AK Press. 1996. AK Press . 9781873176887 .
3. Feminism for Sale: Case Study of a Pro-Sex Feminist Business. Gender and Society. 1999. Meika . Loe. 13. 6. 705–732. 10.1177/089124399013006003. 190437. 145250693.
4. News: Marchas nocturnas 24N. Burgos (2017 - 2018). Beatriz . Vivancos Núñez. es.
5. News: A falácia do capitalismo feminista: paridade entre gêneros levará mais 257 anos para ser atingida. Esquerda Diario. 17 December 2019. pt.
6. Book: En la espiral de la energía. Colapso del capitalismo global y civilizatorio . 978-84-947850-7-8. es . Durán . Ramón Fernández . Reyes . Luis González . 2018 . Libros en Acción .
7. Ernesto Castro: "El trap es un fenómeno de gente que quiere volver a sentirse joven". Yorokobu. 1 October 2019. es.