Felt Bicycles Explained

Felt Racing, LLC
Type:Limited Liability Company
Parent:Pierer Mobility
Location:Rancho Santa Margarita, California, U.S.
Key People:Jim Felt
Industry:Bicycles
Products:Bicycles

Felt Racing is an American bicycle brand based in Irvine, California. Felt produces road, track, cyclocross, electric bicycles, and cruiser bikes. All design is completed in the United States and the majority of production comes from Asia.[1] The company also has a strong reputation in the time trial/triathlon bike area[2] and for several years provided bicycles to UCI teams in the Tour de France. Felt still supports several professional level race teams including Hincapie Racing and Team Twenty 16.

History

Felt was founded by Jim Felt in early 1994[3] when Felt products were distributed by Answer Products. Felt nearly disappeared from the domestic market following a fallout with Answer after a seven-year relationship.[4] The brand was relaunched in 2001 as an independent company.

On February 3, 2017, Rossignol Group announced the acquisition of Felt Bicycles.[5] The announcement noted that Felt had grown to $60 million in revenue at the time of sale, though terms of the acquisition were not disclosed.

Rossignol announced in March 2022 that it is selling Felt Bicycles to Pierer Mobility.[6]

Technology

Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, Felt has developed the Bayonet Fork, which utilizes an external steerer in front of the head tube for additional stiffness and aerodynamic efficiency.[7] Felt has also developed the Equilink suspension system for its full-suspension mountain bikes.

Felt extensively utilizes wind tunnel and computational fluid dynamics modeling in its frame design process.[8]

Recall

Felt has issued a recall of 2009 Felt model B12, B16 and S32 road bicycles because the steerer tube can break, causing the rider to lose control, fall, and suffer injuries.[9] [10]

Sponsorships

In 2007 Felt sponsored the bicycle team. In 2009, Felt signed a three-year agreement to supply frames to the team.[11] On August 28, 2010, announced it was switching working agreements from Felt Bicycles to Cervelo bikes and change its name to for the 2011 season. Felt chose not to exercise its option with the Boulder-based cycling team after a four-year working agreement. The folded and some riders moved to .[12] From 2012 to 2013 Felt Bicycles was the bicycle sponsor for with team rider Marcel Kittel winning four stages of the 2013 Tour de France. In 2014 Felt became the bike sponsor to the US Continental team, .

The US Women's track cycling team won a silver medal riding Felt bicycles at the 2016 Olympics in Rio.

Athletes sponsored by Felt

Gallery

External links

Notes and References

  1. Web site: Where was my bicycle made?. Aushiker.com. 19 October 2014.
  2. Web site: Felt Slipstream Chipotle Team Bikes . Jez Loftus . . 16 Nov 2007 . The American Slipstream/Chipotle pro cycling team has started to gear up for the 2008 season with new team bikes and colours. [They] will be racing Felt's top of the line production models. This comprises DA, F1, F1 Sprint and Z1 frame and forks. . 2010-08-04.
  3. Web site: Interview: Jim Felt, aerodynamic guru . Gary Boulanger . Aug 9, 2008 . BikeRadar . Jim Felt founded his bicycle company in 1994. . 2012-07-17.
  4. Web site: Felt History . 2010-08-04.
  5. Web site: Felt Bicycles Acquired by Rossignol Group . Feb 3, 2017 . James . Smurthwaite . . 2017-02-03.
  6. Web site: Rossignol Sells Felt Bicycles to KTM Parent Company . 23 November 2021 . . James . Smurthwaite.
  7. Web site: Pro Bike: David Millar's Garmin-Transitions Felt DA . James Huang . . Cyclingnews.com. May 11, 2008 . 2010-08-04.
  8. Web site: Interview with Jim Felt . Gary Boulanger . . 9 Aug 2008 . 2010-08-04.
  9. Web site: Felt Bicycles Recalls Bicycles Due to Fall Hazard . . 2010-08-04 . dead . https://web.archive.org/web/20100710170334/http://www.cpsc.gov/CPSCPUB/PREREL/prhtml10/10290.html . 2010-07-10 .
  10. Web site: Felt Bicycles recalls road bikes due to aluminum steerer tube failures . . Jul 3, 2010. 2010-08-04.
  11. Web site: More team sponsorship news for the 2009 season, Garmin/Chipotle-H3O extends with Felt . James Huang . . Cyclingnews.com . September 5, 2008 . 2010-08-04.
  12. Web site: New agreement for garmin . . August 28, 2010 . 2010-08-28.
  13. Web site: Felt Bicycles .
  14. Web site: Triathlete .
  15. Web site: Velo Outside Magazine .
  16. Web site: A busy summer for Tim DeBoom . Slowtwitch.com . en.