Feastables Explained

Feastables LLC
Type:Private
Industry:Food processing
Hq Location Country:United States
Num Locations Year:2023
Owner:Jimmy Donaldson

Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bars".[1] Feastables chocolate products are manufactured in Peru by Machu Picchu Foods SAC.[2]

History

In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him build the Feastables product. Murray later became co-founder and CEO of the company.[3]

At launch, Feastables offered three flavors of bars, "Original," "Almond," and "Quinoa Crunch". The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future video, a reference to Charlie and the Chocolate Factory.[4] The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize.[5] [6] The video contained a series of elimination challenges where the winner won the chocolate factory, and had cameos from competitive eaters Matt Stonie and Joey Chestnut.[7] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[8] [9] Feastables reportedly sold $10 million worth of chocolate bars in its first few months of operation.[10]

On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables was exploiting fans for unpaid labor.[11] [12]

On April 7, 2023, Donaldson revealed that Feastables collaborated with Karl Jacobs, a secondary host for MrBeast, to release a line of gummy candy called "Karl Gummies".[13] [14]

Initially available only at Walmart, in May 2023 Feastables became available at 7-Eleven locations, including Speedway and Stripes locations.[15] The other locations are, Albertsons, Jewel-Osco, Vons, Carrs Safeway, Food Lover's Market, United Supermarkets, Randalls, Tom Thumb, Haggen, ACME, Star Market, Shaw's, Kings, Balducci's, Pavilions, and Target.[16] [17] In July 2023, Donaldson announced that Feastables was launched in the UK in every Asda and SPAR.[18] Feastables expanded to Australia and New Zealand in September 2023 with the chocolate bars available at Woolworths and Countdown supermarkets in their respective countries.[19] [20] In October 2023, Feastables expanded to South Africa, with the brand becoming available at Walmart-owned Makro and Game stores nationwide.[21] [22]

On October 2, 2023, MrBeast announced that Feastables had teamed up with the Charlotte Hornets to debut a new logo and become their official jersey patch sponsor for the 2023–24 NBA season.[23] [24]

In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company "Dee's Nuts".[25]

In April 2024, Feastables expanded in Canada releasing the rebranded bars in Loblaws stores across Canada including Shoppers, Real Canadian Superstore, Loblaws, Your Independent Grocer, and many more.[26]

In May 2024, Feastables was launched in EU, starting off in Denmark and the Netherlands in the grocery store Jumbo in the Netherlands, and in 7-Eleven and the grocery stores owned by Salling Group in Denmark.[27] [28] That same month, Zaxby's announced that they would be making a "Mr. Beast Box", which contains a mini Feastables bar, chicken fingers, fries, cheddar bites, Texas toast, Zaxby's signature sauces, and a small fountain drink.[29]

Products

Feastables

Feastables Snack Bars

MrBeast Cookies

Karl Gummies

Retired products

MrBeast Bars

Notes and References

  1. Web site: 2022-01-29 . MrBeast Launches Better-For-You Snacking Brand Feastables . 2023-06-13 . AP NEWS . en . January 29, 2022 . https://web.archive.org/web/20220129213725/https://apnews.com/press-release/pr-newswire/business-d4ae44d556b4dc7ff295d9f0d78b9cd5 . live .
  2. Web site: Duchscher . Reed . 22 Jun 2023 . Inside MrBeast's $100M Chocolate Factory YouTube . live . https://web.archive.org/web/20230703025412/https://www.youtube.com/watch?v=xp3KnfuQqsU&feature=youtu.be . July 3, 2023 . YouTube.
  3. Web site: Perelli . Amanda . May 9, 2022 . How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars . 2023-07-20 . Business Insider . en-US . May 5, 2022 . https://web.archive.org/web/20220505200427/https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 . live .
  4. News: Marcin . Tim . January 29, 2022 . I tried MrBeast's new chocolate bars. They're pretty good! . Mashable . live . February 5, 2022 . https://web.archive.org/web/20220205225235/https://mashable.com/article/mr-beast-chocolate-bars-review . February 5, 2022.
  5. News: Diaz . Eric . June 9, 2022 . Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious . Nerdist . June 11, 2022 . June 10, 2022 . https://web.archive.org/web/20220610184236/https://nerdist.com/article/willy-wonka-chocolate-factory-replica-competition-mrbeast/ . live .
  6. News: Cheong . Charissa . June 6, 2022 . MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall' . Insider . June 11, 2022 . October 18, 2023 . https://archive.today/20231018102538/https://www.insider.com/mr-beast-gordon-ramsay-willy-wonkas-factory-youtube-video-2022-6 . live .
  7. Web site: MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston . June 7, 2022 . Neuse News . June 7, 2022 . June 7, 2022 . https://web.archive.org/web/20220607092316/https://www.neusenews.com/index/2022/6/6/mrbeast-releases-willy-wonkas-chocolate-factory-video-made-in-kinston . live .
  8. News: Deck . Colton . February 2, 2022 . MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway . Daily Dot . live . February 5, 2022 . https://web.archive.org/web/20220205225233/https://dotesports.com/hardware/news/mrbeast-teams-up-with-turtle-beach-and-roccat-for-feastables-launch-giveaway . February 5, 2022.
  9. Web site: February 2, 2022 . Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway . live . https://web.archive.org/web/20220205225230/https://www.businesswire.com/news/home/20220202005346/en/Turtle-Beach-and-ROCCAT-Team-Up-With-MrBeast%E2%80%99s-New-Feastables-Snack-Brand-for-Epic-Gaming-Accessory-Giveaway . February 5, 2022 . February 5, 2022 . Business Wire.
  10. Web site: Perelli . Amanda . How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars . 2023-01-25 . Business Insider . en-US . January 25, 2023 . https://web.archive.org/web/20230125202432/https://www.businessinsider.com/how-youtuber-mrbeast-feastables-uses-giveaways-data-to-sell-chocolate-2022-5 . live .
  11. Web site: Grisafi . Patricia . 2023-03-07 . MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart . 2023-03-25 . The Daily Dot . en-US . March 25, 2023 . https://web.archive.org/web/20230325064538/https://www.dailydot.com/unclick/mrbeast-sparks-debate-feastables-candy-displays-walmart-2/ . live .
  12. Web site: 2023-03-06 . MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars . 2023-03-25 . NBC News . en . March 25, 2023 . https://web.archive.org/web/20230325064547/https://www.nbcnews.com/news/mrbeast-tweet-walmart-feastables-rcna73546 . live .
  13. Web site: 2023-04-07 . MrBeast drops new Feastables gummies in collaboration with Karl Jacobs . 2023-04-07 . Dexerto . en-US . May 13, 2023 . https://web.archive.org/web/20230513002658/https://www.dexerto.com/entertainment/mrbeast-drops-new-feastables-gummies-in-collaboration-with-karl-jacobs-2108057/ . live .
  14. Web site: 2023-04-07 . I Sent Karl To The Moon . 2023-04-07 . YouTube . en . May 13, 2023 . https://web.archive.org/web/20230513003626/https://www.youtube.com/watch?v=sHdOH5VTkCg&gl=US&hl=en . live .
  15. Web site: 2023-05-25 . Feastables are now on shelves in every 7–11 and Speedway . 2023-06-13 . Tubefilter . en-US . May 25, 2023 . https://web.archive.org/web/20230525204101/https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ . live .
  16. News: October 7, 2023 . Top 15 Locations to Purchase MrBeast's Feastables Chocolate! . MrBeast News . November 25, 2023.
  17. Web site: Store Locator . 2023-11-25 . Feastables . en.
  18. Web site: Secret MrBeast Video . 2023-06-20 . feastables.com . en . June 10, 2023 . https://web.archive.org/web/20230610184930/https://feastables.com/pages/secret-mrbeast-video . live .
  19. Web site: Haque . Madhurima . September 2023 . YouTuber MrBeast's cult chocolate line Feastables is coming to Australia this week . live . 2023-10-05 . 9Honey . September 21, 2023 . https://web.archive.org/web/20230921140342/https://kitchen.nine.com.au/latest/mr-beast-chocolate-line-feastables-available-australia-woolworths/9e6306ba-029f-48f2-b0cf-4255ff41762c .
  20. Web site: Waiwiri-Smith . Lyric . September 20, 2023 . Kiwi parents freak as YouTuber's chocolate sells out nationwide . live . 2023-10-05 . . October 2, 2023 . https://web.archive.org/web/20231002043830/https://www.stuff.co.nz/life-style/food-drink/300973433/kiwi-parents-freak-as-youtubers-chocolate-sells-out-nationwide .
  21. Web site: 18 October 2023 . Forget Prime, MrBeast's chocolate bars are coming to Makro and Game — for R50 each . 18 October 2023 . My Broadband.
  22. Web site: Feastables will be on shelves at Game and Makro . 2023-10-18 . Bizcommunity . en.
  23. News: Roth . Emma . MrBeast is putting his snack brand's logo on NBA jerseys . The Verge . 2 October 2023 . en . October 14, 2023 . October 14, 2023 . https://web.archive.org/web/20231014163004/https://www.theverge.com/2023/10/2/23899984/mrbeast-feastables-charlotte-hornets-nba-jersey-logo . live .
  24. Web site: Fischer . Sara . Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner . Axios . 14 October 2023 . October 15, 2023 . https://web.archive.org/web/20231015000438/https://www.axios.com/2023/10/02/charlotte-hornets-sign-mrbeasts-feastables-as-official-jersey-patch-partner . live .
  25. News: Horetski . Dylan . MrBeast unveils huge Feastables changes after 'Deez Nutz' copyright dispute . February 14, 2024 . Dexerto . February 12, 2024 . en.
  26. Web site: Limited . Loblaw Companies . Biggest Drop to Hit Canadian Snack Scene Happening at Loblaw . 2024-04-14 . www.newswire.ca . en.
  27. Web site: Youtuber med 250 millioner følgere lancerer chokolade i Danmark - TV 2 . April 29, 2024 .
  28. Web site: Har 250 mio. Følgere: Nu lancerer han hypet produkt i Danmark . April 29, 2024 .
  29. Web site: Forbes. Ahjané . Zaxby's releases the MrBeast box, a collaboration inspired by the content creator . 2024-06-02 . www.usatoday.com . en.
  30. Web site: Hale . James . 2023-05-25 . Feastables are now on shelves in every 7-11 and Speedway . 2023-07-01 . . en-US . May 25, 2023 . https://web.archive.org/web/20230525204101/https://www.tubefilter.com/2023/05/25/feastables-are-now-on-shelves-in-every-7-11-and-speedway/ . live .
  31. Web site: Peanut Butter Chocolate Chip Cookies - 6 Pack . 2023-07-01 . Feastables . en . July 1, 2023 . https://web.archive.org/web/20230701210511/https://feastables.com/products/peanut-butter-chocolate-chip-cookies . live .
  32. Web site: Greer . Jamie . 2023-04-10 . Fans of YouTube's MrBeast not happy with UK price of new sweets . 2023-07-01 . . en . October 18, 2023 . https://archive.today/20231018102923/https://www.liverpoolecho.co.uk/whats-on/whats-on-news/youtubes-mrbeasts-feastables-sweets-being-26666838 . live .
  33. Web site: Gutelle . Sam . 2022-10-11 . MrBeast and Corpse Husband have teamed up to launch the latest Feastables chocolate bar . 2023-07-01 . . en-US . October 11, 2022 . https://web.archive.org/web/20221011184110/https://www.tubefilter.com/2022/10/11/jimmy-donaldson-mrbeast-buy-feastables-chocolate-corpse-husband-bar/ . live .