Fazze Explained

Type:Subsidiary
Industry:Marketing
Parent:AdNow

Fazze is an influencer marketing agency. It is a subsidiary of AdNow, a Russian-based marketing firm. The agency was behind a multi-country campaign to spread COVID-19 disinformation online.[1] [2] [3] Fazze, a Russian marketing firm affiliate, maintained a network of 65 fake Facebook and 243 fake Instagram accounts as part of a disinformation campaign targeting Western-made vaccinations, according to a Facebook investigation.[4] [5]

Notes and References

  1. News: Pannett. Rachel. August 11, 2021. Facebook bans Russian disinformation network that claimed coronavirus vaccines turn people into chimpanzees. The Washington Post. August 12, 2021.
  2. Web site: Facebook shuts accounts in anti-vaccine influencer campaign. Associated Press. August 11, 2021. the Guardian.
  3. News: Disinformation for Hire, a Shadow Industry, Is Quietly Booming. Max. Fisher. The New York Times. July 25, 2021.
  4. News: 2021-08-10. Facebook removes anti-vax influencer campaign. en-GB. BBC News. 2021-08-13.
  5. News: Rawnsley. Adam. 2021-08-10. Russian Trolls Spread Wild Lie That COVID Vax Turns People Into Chimps. en. The Daily Beast. 2021-08-13.