| Favorite | |
| Cover: | LOONA favOriTe single cover.jpg |
| Border: | yes |
| Type: | Single |
| Artist: | Loona |
| Ep: | [+ +] |
| Language: | Korean |
| Label: | BlockBerry Creative |
| Next Title: | Hi High |
| Next Year: | 2018 |
"Favorite" (stylized as "favOriTe") is the debut single released by South Korean girl group Loona. It was released on August 7, 2018, by Blockberry Creative as a digital single. This was their first release as a full twelve-member group.
The lyrics were written by Kim Su-jung and Jaden Jeong. It was produced by Sophia Pae and BADD's SlyBerry, Billie Jean, and Kim Jin-hyeong.[1] It was described by Billboard as a brassy dance track that overflows with charisma and bright percussion. Adding that with prominent trills and trumpeting synths propelling the melody to its dynamic chorus, plus a woozy, alt R&B bridge later in the song, the song condenses the act's innovative nature into a boisterous tune.[2]
A music video teaser was released on August 1, 2018.[3]
"Favorite" was released as a digital single on August 7, 2018, through several music portals, including Melon and iTunes.[4]
"favOriTe" peaked at number 4 on the US World Digital Song Sales chart, their first and highest entry as a group until the release of single "365".[5] [6]
The music video was released alongside the single on August 7. The video focuses on the group's choreography, featuring the twelve members wearing simple uniform-inspired blouse and skirt looks.
As of December 25, 2022, the favOriTe's music video has reached 14 million views on YouTube.