Fat Shack Explained

Fat Shack Inc.
Type:Privately held company
Genre:Fast casual restaurant
Founder:Tom Armenti
Num Locations:29
Num Locations Year:2024
Hq Location City:Denver, Colorado
Area Served:United States

Fat Shack is an American fast-casual restaurant chain founded in Fort Collins, Colorado. As of May 2024, it has 29 corporate and franchise-owned restaurants across thirteen states. Their latest restaurant opening in Philadelphia marks the company's first location in Pennsylvania. [1]

History

Origins

The Fat Shack concept was created in February 2010 by Tom Armenti and a group of longtime friends intown of Ramsey, New Jersey, operating from 6 pm to 4 am in a bagel shop owned by the family of one of the friends (which operated at the location during the day time). Once the bagel shop's staff left for the day, Tom would re-open the store and operate his new late night restaurant from 6PM to 4AM.

In August 2011, Armenti moved to Fort Collins, Colorado, where he opened the doors to the first full-size Fat Shack restaurant.[2]

Growth

Armenti's college classmate and close friend, Kevin Gabauer joined the company in Fort Collins and worked with the founder to re-organize the menu, refreshing the company's brand and simplifying operations. Within six months, Fat Shack opened another location in Boulder.

In February 2015, Fat Shack celebrated the grand opening of its first franchise in Denver at DU. After opening several more locations in Colorado, interstate expansion began in Denton, Texas.[3] Fat Shack now has 29 locations throughout the United States.

Shark Tank appearance

In May 2019, Armenti and Gabauer appeared on the Season 10 finale of the ABC program Shark Tank. The sharks were impressed by Fat Shack's $22 million in lifetime sales.[4] The duo struck a deal with investor Mark Cuban for $250,000 for 15% of the company. Overnight, the team received hundreds of franchise requests, and had accumulated over 3,000 within 48 hours of their episode airing.[5]

Menu

From the beginning, the staples of Fat Shack's menu has been their 'Fat Sandwiches', which draw their origins from the Grease trucks at Rutgers University, burgers, deep-fried desserts, chicken wings, and philly cheesesteaks. Other offerings include milkshakes, mozzarella sticks and deep-fried mac and cheese. The restaurants often offer seasonal items such as deep-fried mint Oreos during the month of March. Many offerings surpass daily recommended intake of calories with some ranging upwards of 2,000 Calories.

Notes and References

  1. Web site: Locations - Fat Shack . 2022-09-16 . www.fatshack.com.
  2. Web site: Fat Shack Nabs 'Shark Tank' Investment - Franchise Times News - May 2019 - FranchiseTimes.com . live . https://web.archive.org/web/20201007213546/https://www.franchisetimes.com/news/May-2019/Fat-Shack-Nabs-Shark-Tank-Investment/ . October 7, 2020 . October 7, 2020 . Franchise Times News.
  3. Web site: Denton's Fat Shack. August 18, 2016.
  4. Web site: Berger . Sarah . May 13, 2019 . 'Shark Tank': Mark Cuban made a 6-figure deal with franchise that sells 2,000-calorie sandwiches . live . https://web.archive.org/web/20201007213546/https://www.cnbc.com/2019/05/13/shark-tank-mark-cubans-deal-with-fat-shack-2k-calorie-sandwiches.html . October 7, 2020 . October 7, 2020 . CNBC.
  5. Web site: February 27, 2020 . Fat Shack success story: Meet the Colorado guys brave enough to put mac and cheese on a sandwich . live . https://web.archive.org/web/20201007213545/https://www.thedenverchannel.com/news/local-news/fat-shack-success-story-meet-the-colorado-guys-brave-enough-to-put-mac-and-cheese-on-a-sandwich . October 7, 2020 . October 7, 2020 . KMGH.