Fat Brain Toys Explained

Fat Brain Toys
Type:Private
Founder:Mark and Karen Carson
Location:Elkhorn, Nebraska, United States
Industry:Toys

Fat Brain Toys is a United States manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002.[1] [2] It is headquartered in Elkhorn, Nebraska with a distribution center located in nearby Omaha, Nebraska. The company operates two retail storefronts, one in Omaha, Nebraska[3] and another in Overland Park, Kansas.[4] The company specializes in building toys, brainteasers, and multi-player games.[5] They collect various statistics on their consumers and toys, such as the ages of recipients and a 'Toy Value Index' which they display at the lower end of the respective product's page.[6] [7] As of 2014, the company had 46 full-time employees. The staff expands to approximately 300 people during the holiday season.[8] [9]

Dimpl Series

Fat Brain Toy's Dimpl series, which has largely been benefitted from TikTok's popping fidget craze[10] includes many educational fidget toys targeted towards infants, however these toys have spread into other ages as well, especially their miniature 'Simpl Dimpl'. The series all share a common element, being at least 1 (one) bulge-like 'bubble' which can be pressed down to 'pop' it, making a pop sound. The series includes the 5 bubble 'Dimpl', aforementioned 2 bubble 'Simpl Dimpl' and 10 bubble 'Dimpl Digits'.

Awards

External links

Notes and References

  1. http://journalstar.com/lifestyles/nebraska-couple-sells-develops-products-meant-to-inspire-creativity-in/article_7a0eb4e2-d7c3-11de-8a2c-001cc4c002e0.html Nebraska Couple Sells, Develops Products Meant to Inspire Creativity at JournalStar.com
  2. News: Nohr. Emily. Creativity always welcome, MarkeTECH Conference attendees told. 16 September 2014. Omaha World Herald. June 13, 2013.
  3. http://www.omaha.com/money/blog/google-highlights-fat-brain-toys-in-annual-economic-impact-report/article_6a387c12-0e99-11e4-a9aa-0017a43b2370.html Google Highlights Fat Brain Toys at Omaha.com
  4. http://www.kansascity.com/news/business/biz-columns-blogs/cityscape/article343285/Stroud’s-coming-to-Overland-Park-and-more-retail-tenants-for-Prairiefire.html More Retail Tenants for Prairiefire at KansasCity.com
  5. https://www.nytimes.com/2012/12/09/nyregion/the-great-class-divide-as-seen-in-the-toy-aisle.html?_r=0 Great Class Divide as Seen in the Toy Aisle at NYTimes.com
  6. Web site: Toy Value Index by Fat Brain Toys.
  7. Web site: Toy IQ Rating by Fat Brain Toys.
  8. https://www.google.com/economicimpact/reports/ne.html 2014 Economic Impact Report at Google.com
  9. Web site: KETV staff. Fat Brain Toys on overdrive to keep up with holiday demand. ketv.com. KETV (ABC Affiliate, Omaha). 16 September 2014. December 10, 2012.
  10. https://www.msn.com/en-au/lifestyle/other/all-about-the-fidget-toy-craze-pop-its-kids-are-obsessed-and-tiktok-is-crazy-for-it/ar-BB1g3nP5 Kids Obsesses with Fidget Toy Craze, TikTok is Loving It at msn.com
  11. Web site: 2014 American Specialty Toy Retailers Association at ASTRAToy.org . 2014-08-08 . https://web.archive.org/web/20140712182035/http://www.astratoy.org/downloads/ASTRA%20Press%20Release--2014%20Best%20Toys%20Announcement.pdf . 2014-07-12 . dead .
  12. http://www.omaha.com/money/fat-brain-infant-toy-takes-top-honor-at-international-competition/article_c99d667e-3314-5e54-885a-cf65a8a3f342.html 2013 Spielwarenmesse ToyAward at Omaha.com
  13. Web site: 2012 Internet Retailer Magazine Hot 100 at About.com . 2014-08-08 . 2014-07-11 . https://web.archive.org/web/20140711070953/http://retailindustry.about.com/od/awardwinningretailchains/a/Hottest-Internet-And-Mobile-Retail-Sites-Etailing-Best-Practices.htm . dead .
  14. http://www.siliconprairienews.com/2011/07/elkhorn-based-fat-brain-toys-wins-20k-trip-to-facebook-hq 2011 American Express/Facebook - Big Break for Small Business at SiliconPrairieNews.com

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