Fashionista (website) explained

Fashionista
Logocaption:-->
Type:Fashion news
Language:English
Editor:Breaking Media
Launch Date:2007

Fashionista is a fashion website owned by Breaking Media.

History

Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil.[1] In April 2009, editor Natalie Hormilla stepped down.[2]

By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from Joomla to WordPress).[3] In 2010, Breaking Media raised a $1.3 million round of investment.[4]

In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website.[5] In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest.[6]

In April 2015, Breaking Media raised another $1.5 million round of investment.[4] In November 2015, Lauren Indvik was named editor at large of Fashionista, succeeding to Lauren Sherman.[7] In December 2015, Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers.[8]

Description

Fashionista is the most-visited website edited by Breaking Media.[9] Compared to other fashion news websites, Fashionistas editorial is more pop culture and geared to a younger audience.[10]

Awards

Related pages

External links

Notes and References

  1. Book: Historical Dictionary of the Fashion Industry. Rowman & Littlefield. Francesca Sterlacci. Joanne Arbuckle. 30 June 2017. 9781442239098.
  2. Web site: Fashionista.com Editor Departs. Adweek.com. 1 April 2009. Noah Davis. 8 January 2019.
  3. Web site: Fashionista: More Thread, Less Trend. Underconsideration.com. 24 February 2010. 8 January 2019.
  4. Web site: Breaking Media, publisher of Above the Law and Fashionista, raises $1,5m. Techcrunch.com. 10 April 2015. Anthony Ha. 8 January 2019.
  5. Web site: Media scoop! Fashionista co-EIC Stephanie Trong steps down. Fashionweekdaily.com. 26 March 2014. 8 January 2019.
  6. Web site: A stylish new Fashionista on Say Media's Tempest platform. Saydaily.com. 14 April 2014. 8 January 2019.
  7. Web site: Fashionista's Lauren Indvik Becomes Editor at Large, CEO Addresses Sale Speculation. Wwd.com. 17 November 2015. Alexandra Steigrad. 8 January 2019.
  8. Web site: Fashionista launches in-house, native advertising studio, 'CoLab'. Breakingmedia.com. 10 December 2015. 8 January 2019.
  9. Web site: Why Breaking Media believes small can be beautiful. Digiday.com. 4 August 2016. 8 January 2019.
  10. Web site: Top 5 News Sources For Fashion Lovers. Fashionschooldaily.com. 22 March 2016. 8 January 2019.
  11. Web site: 2012 Honoree. Webbyawards.com. 2012. 8 January 2019.
  12. Web site: Wealthy Fools . 12 August 2021 . Wealthyfools.net.

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