Farmers Insurance Group Explained

Farmers Insurance Group
Type:Private[1]
Foundation:
Los Angeles,[2] California, U.S.
Founders:John C. Tyler
Thomas E. Leavey
Key People:Raul Vargas (CEO)
Location City:6301 Owensmouth Avenue
Woodland Hills, Los Angeles, California
Location Country:U.S.
Area Served:United States
Industry:Financial services
Parent:Zurich Insurance Group
Services:Insurance, other financial services
Revenue: US$ 11.65 billion (2019)
Profit:US$ -70.5 million (2019)
Assets:US$ 17.02 billion (2019)
Equity:US$ 4.1 billion (2019)
Num Employees:12,740 (2019)
Divisions:Farmers Insurance
Foremost Insurance
Bristol West Insurance
21st Century Insurance
Farmers Life

Farmers Insurance Group (informally Farmers) is an American insurer group of vehicles, homes and small businesses and also provides other insurance and financial services products. Farmers Insurance has more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers is the trade name for three reciprocal exchanges, Farmers, Fire, and Truck, each a managed by Farmers Group, Inc. as attorney-in-fact on behalf of their respective policyholders.[3] Farmers Group, Inc. is a wholly owned subsidiary of Swiss-based Zurich Insurance Group.

History

1922 to 2000

1922

Farmers' future co-founders John C. Tyler and Thomas E. Leavey first met after Tyler moved to California.[4] Tyler and Leavey had both grown up with rural backgrounds and believed that farmers and ranchers, who had better driving records than urbanites, deserved lower insurance premiums.[4] [5] [6] During the 1920s, farmers across the United States were establishing their own mutual insurance firms and cooperatives in order to have less expensive policies. Tyler, the son of a South Dakotan insurance salesman, and Leavey, who had formerly worked for the Federal Farm Loan Bureau and the National Farm Loan Association, recognized that these farmers, ranchers, and other rural drivers were an overlooked market and wished to create their own auto insurance firm.[4] [5]

1927Tyler and Leavey received a loan from the founder of Bank of America, enabling them to start their company.[4]
1928Tyler and Leavey opened the doors to their newly founded company, Farmers Automobile Inter-Insurance Exchange, in downtown Los Angeles, California.[4] Tyler served as president with Leavey as vice president. A sales manager and secretary completed the four-employee team.

On March 28, 1928, the first meeting of the board of governors was convened.[5] Two days later, Charles Brisco insured his 1925 Cadillac Phaeton and became the first Farmers customer.[7]

1935Truck Insurance Exchange, a new reciprocal insurer, was launched to specialize in truck insurance.[5]
1936Farmers Insurance Exchange was named the leading reciprocal in earned premiums for auto insurance by National Underwriter.[5]
1937New headquarters building to house the Farmers Automobile Inter-Insurance Exchange and Truck Insurance Exchange, designed by Walker & Eisen in the Moderne style, opens on Wilshire Boulevard. Architects Claud Beelman & Herman Spackler add 4 floors and a seventh-floor garden terrace for staff in 1949.[8]
1942Fire Insurance Exchange, the third reciprocal insurer, was launched, specializing in home insurance.[5]
1950Mid-Century Insurance Company became a subsidiary of the Farmers Insurance Exchange. Aside from the insurance coverage provided by the original three exchanges, Mid-Century offered insurance coverage for Inland marine, robbery, burglary, personal lines, plate glass, selected bonds, and floaters.[5]
1953Seattle-based New World Life Insurance Company was acquired by Farmers.[5]
1959Farmers began annual participation in the Pasadena Rose Parade, launching its involvement in parades and community events nationwide.[5]
1973John C. Tyler died at the age of 86.[5] Thomas E. Leavey, the remaining co-founder, took the CEO position.[5]
1978Thomas E. Leavey retired.[5]
1988After an eight-month takeover battle, BATUS Inc., the American subsidiary of British conglomerate B.A.T. Industries Plc, acquired Farmers Group, Inc. for $5.2 billion and became the sole stockholder of the company's 68 million shares of common stock.[4] [9]
1989, 1991, and 1994Multiple, large-scale disasters posed financial challenges to Farmers Insurance. The 1989 San Francisco earthquake, 1991 Oakland fire, and 1994 Northridge, California, earthquake were the three most significant disasters.[5] It was estimated that the losses from the Northridge earthquake alone were $1.3 billion.[5]
1998In September 1998, the Zurich Financial Services Group was created from the merger with the financial services business of B.A.T. Industries for $18.6 Billion through a dual holding structure.[10]

2000 to present

2000In March 2000, the Farmers Exchanges acquired Foremost Corporation of America (Foremost Insurance Group),[11] a leading writer of manufactured homes and a prominent insurer of recreational vehicles, boats and other specialty lines.

In August 2000, Farmers Financial Solutions registered with the U.S. Securities and Exchange Commission as a broker-dealer. Through it, Farmers began offering mutual fund and variable insurance products.[12]

In October 2000, the Zurich structure was simplified and unified under a single Swiss holding company. Allied Zurich and Zurich Allied shares were replaced by shares of the newly incorporated Zurich Financial Services with a primary listing on SWX Swiss Exchange (ticker symbol: ZURN) and a secondary listing in London. Zurich Financial Services American Depositary Receipts (ADRs) are traded on the American Stock Exchange.

2005In 2005, after Hurricane Rita hit Beaumont, Texas, leaving it without power, Farmers Insurance brought in almost 300 insurance adjusters to assess exterior property damage in order to expedite the reconstruction effort, provided $100,000 for the emergency operations center, and two badly needed megawatt electric generators.[13]
2007In July 2007, the Farmers Exchanges acquired Bristol West Holdings, Inc., the parent of a group of insurers specializing in non-standard auto insurance, which provides insurance coverage for drivers whose driving records or other problems make obtaining insurance difficult.[14]

During the October 2007 California wildfires, Farmers was one of only a few companies[15] to set up facilities to aid their customers. In addition to writing checks for evacuation costs, damage claims, lodging and meals, the company ran commercials urging their customers to take advantage of these facilities.[16] The company now also has 2 buses serving as Mobile Command Centers.[17] This mobile claim center arrived at the Qualcomm Stadium only two days after the fires started.[18]

2009In April 2009, Farmers announced that it would acquire 21st Century Insurance from AIG for $1.9 billion. The acquisition made Farmers the joint third-largest personal lines insurer in the U.S.[19] The acquired assets included AIG Hawaii.[20]
2014In response to the increasing number of deadly storms between 2010 and 2013, Farmers Insurance began "researching a model that municipalities across the United States could use to significantly reduce the time required for residential recovery." Teaming with SBP, a disaster relief organization based out of New Orleans, the result was the Disaster Recovery Playbook, an evolving online resource.[21] [22] Since the guide's initial creation, AmeriCorps has been brought onto the team.[23]
2020In December 2020, Farmers Exchanges and Farmers Group, Inc. (FGI) announced they will jointly acquire MetLife's property and casualty business (MetLife Auto & Home).[24]

Operations

Products and services

Farmers' products and services include:

Sponsorships

Farmers Field

In February 2011, Farmers announced that it had agreed to sponsor a football stadium in the city of Los Angeles. This stadium would have been located downtown, close to the Staples Center. The contract was signed for 30 years, and its estimated cost was $700 million. The deal would have started with $20 million for the first year, then eventual increases. The stadium was planned to be named "Farmers Field". The stadium project was cancelled after the Kroenke Sports & Entertainment announced their own stadium to be built to be the home of the Los Angeles Rams and Los Angeles Chargers.

The Farmers Insurance Open

Farmers became the title sponsor of the Farmers Insurance Open PGA tournament in Torrey Pines, CA in 2010. The event raises millions for local San Diego charities each year. www.farmersinsuranceopen.com

NASCAR

Farmers was the sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne for Hendrick Motorsports in the Monster Energy NASCAR Cup Series from the 2012 season till the end of the 2017 season. The year prior, Farmers sponsored Mark Martin and a few years before that, Travis Kvapil. Farmers was the first to introduce a #hashtag on a race car. Kahne's first victory in the No. 5 was at the 2012 Coca-Cola 600 at Charlotte Motor Speedway. Farmers promotes its motor-sport relationship through the Farmers Racing website.[26] At the conclusion of the 2017 season, Farmers Insurance left Hendrick motor-sports and NASCAR. The combination produced 6 wins in 6 years together including a Brickyard 400.

Advertising

Farmers Insurance Group's television advertisements typically center around "Farmers University," a institution in which professor Nathaniel Burke (J. K. Simmons) educates Farmers employees about various unlikely insurance claims (often involving devious animals) the company covers.[27]

Criticism

Complaints to state insurance departments

In 2006, Farmers Insurance received the highest number of complaints to state insurance departments in Washington[28] [29] and Oregon.[30]

Lawsuits

Financial ratings

Customer service record

External links

Notes and References

  1. Web site: Farmers Insurance Exchange | 2021 Fortune 500. September 13, 2021. September 13, 2021. https://web.archive.org/web/20210913210708/https://fortune.com/company/farmers-insurance-exchange/fortune500/. live.
  2. Web site: About Farmers . 2008-11-20 . Farmers Insurance Group . dead . https://web.archive.org/web/20081104103235/http://www.farmers.com/FarmComm/about_farmers.html . November 4, 2008 .
  3. Web site: California Department of Insurance . June 28, 2019 . REPORT OF EXAMINATION OF THE FIRE INSURANCE EXCHANGE AS OF DECEMBER 31, 2017 . August 29, 2023 . California Department of Insurance.
  4. News: Farmers became industry giant with roots planted deep in L.A. . Los Angeles Business Journal. https://web.archive.org/web/20090328175134/http://www.allbusiness.com/north-america/united-states-california-metro-areas/521792-1.html. 2009-03-28. dead . 2005-08-22. Amanda. Bronstad. 2008-11-21 .
  5. Book: Whiteley, Laura . International Directory of Company Histories, Volume 25 . St. James Press . 1999 . Chicago . 1-55862-367-1 .
  6. Web site: Where Are We Going? . 2008-11-21 . 2003 . https://web.archive.org/web/20080101193056/http://www.farmersinsuranceagent.com/going.htm . 2008-01-01 .
  7. News: Jerry . Davies . Farmers Insurance Dedicates Heritage Center: 80 Years of History in Los Angeles . 2008-06-19 . . November 21, 2008 . https://web.archive.org/web/20090330234029/https://www.reuters.com/article/pressRelease/idUS153216+19-Jun-2008+BW20080619. 2009-03-30. dead.
  8. Web site: Farmers Insurance Building | Los Angeles Conservancy. www.laconservancy.org. May 29, 2017. April 3, 2017. https://web.archive.org/web/20170403201123/https://www.laconservancy.org/locations/farmers-insurance-building. live.
  9. News: Andrea . Adelson . B.A.T. Bid Is Accepted By Farmers . 1988-08-25 . The New York Times . November 21, 2008 .
  10. News: October 17, 1997 . Zurich to Pay BAT $18.6 Billion for Finance Units . Los Angeles Times . February 28, 2009 . May 27, 2011 . https://web.archive.org/web/20110527012642/http://articles.latimes.com/1997/oct/17/business/fi-43588 . live .
  11. News: Foremost Corporation of America Announces Completion of Merger. Business Wire. 2000-03-07. November 22, 2008. March 28, 2009. https://web.archive.org/web/20090328155520/http://findarticles.com/p/articles/mi_m0EIN/is_2000_March_7/ai_60000011. live.
  12. Web site: BrokerCheck Report. Financial Industry Regulatory Authority. November 24, 2008. January 17, 2016. https://web.archive.org/web/20160117160825/http://brokercheck.finra.org/Support/ReportViewer.aspx?FirmCRD=103863. live.
  13. Social Responsibility: The Right Thing to Do . Leaders Magazine . 29 . 3 . 83–84 . July 2006 . November 24, 2008 . December 29, 2010 . https://web.archive.org/web/20101229040742/http://leadersmag.com/issues/2006.3_Jul/082SocialResponsibility.pdf . live .
  14. News: Farmers Insurance Group Completes Acquisition of Bristol West Holdings, Inc.. Business Wire. 2007-07-05. November 22, 2008. March 28, 2009. https://web.archive.org/web/20090328141839/http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_5/ai_n27296520. live.
  15. News: Lifsher . Marc . Insurers roll even before smoke clears . Los Angeles Times . 2007-10-24 . November 1, 2007 . March 29, 2009 . https://web.archive.org/web/20090329004355/http://www.latimes.com/news/printedition/asection/la-fi-insure24oct24,1,718952.story?coll=la-news-a_section . live .
  16. Web site: The California Wildfires: A Dispatch from the Front . https://web.archive.org/web/20090329005352/http://www.fsmarchives.org/article.php?id=1385117 . dead . 2009-03-29 . Howard . John W. . 2007-10-26 . 2007-11-01 .
  17. Web site: Inside Farmers Mobile Claims Center . 2008-03-25 . dead . https://web.archive.org/web/20081015074611/http://insurancetech.com/farmers-bus/%3Bjsessionid%3D4QM4I0W1JZN4YQSNDLPSKHSCJUNN2JVN . October 15, 2008 .
  18. News: Most Homeowner Policies Cover Cost to Rebuild, Not Property's Market Value . https://web.archive.org/web/20090330041807/http://www.sdbj.com/industry_article.asp?aID=61349182.56366202.1545856.6344067.1828206.760&aID2=118903 . dead . 2009-03-30. San Diego Business Journal . Mike . Allen . 2007-10-29 . 2007-11-01 .
  19. News: Topic Galleries . Chicago Tribune . April 17, 2009 . https://web.archive.org/web/20090420045329/http://www.chicagotribune.com/business/chi-fri-aig-zurich-apr17,0,6556066.story . April 20, 2009 . dead . mdy-all .
  20. News: April 16, 2009 . Pacific Business News . AIG Hawaii part of $2B sale . May 19, 2012 . April 19, 2009 . https://web.archive.org/web/20090419120609/http://www.bizjournals.com/pacific/stories/2009/04/13/daily49.html . live .
  21. PR Newswire. Farmers Insurance Along With St. Bernard Project, Launch The 'Disaster Recovery Playbook'. PR Newswire US. May 20, 2014. Los Angeles, California.
  22. Web site: Disaster Recovery Playbook. www-cs-students.stanford.edu. November 4, 2017.
  23. Web site: Disaster Recovery Playbook. www-cs-students.stanford.edu. November 4, 2017.
  24. Web site: The Farmers Exchanges and Farmers Group, Inc. (FGI) Announce They Will Acquire MetLife Auto & Home. 2021-01-23. MediaRoom. en. January 17, 2021. https://web.archive.org/web/20210117160933/https://newsroom.farmers.com/2020-12-11-The-Farmers-Exchanges-and-Farmers-Group-Inc-FGI-Announce-They-Will-Acquire-MetLife-Auto-Home. live.
  25. News: Securities brokerage firms: ranked by number of registered, licensed securities brokers in greater San Fernando Valley . San Fernando Valley Business Journal. 2004-12-27. Slav. Kandyba. 2008-12-04 .
  26. Web site: Redirection document . December 17, 2021 . July 11, 2017 . https://web.archive.org/web/20170711030405/http://www.farmersracing.com/ . live .
  27. Web site: University of Farmers Insurance. The Inspiration Room. October 22, 2010. July 3, 2017. July 24, 2017. https://web.archive.org/web/20170724015958/http://theinspirationroom.com/daily/2010/university-of-farmers-insurance. live.
  28. News: McGann . Chris . Big insurers dig deep to fight R-67 . Seattle Post-Intelligencer . 2007-10-12 .
  29. Web site: 2006 Private Passenger Auto Insurance Company Complaints. 2007-10-22. https://web.archive.org/web/20170113232258/https://fortress.wa.gov/oic/complaints/complaints.aspx?Type=PP&Year=2006&Name=. 2017-01-13. dead.
  30. Web site: Oregon Department of Consumer & Business Services: Oregon State Auto Complaint Report. 2007-10-22. November 28, 2007. https://web.archive.org/web/20071128004330/http://www.cbs.state.or.us/ins/publications/consumer/annual_complaintreports/2006/complaint_stats-2006.pdf. dead.
  31. News: Westneat . Danny . Crash victim's insurer should have a heart . The Seattle Times . October 14, 2005 . dead . https://web.archive.org/web/20070107054321/http://seattletimes.nwsource.com/html/localnews/2002560033_danny14.html . January 7, 2007 .
  32. News: Westneat . Danny . State tells insurer to pay . The Seattle Times . October 20, 2005 . dead . https://web.archive.org/web/20070118000043/http://seattletimes.nwsource.com/html/localnews/2002569740_danny19.html . January 18, 2007 .
  33. News: Bruss . Robert . Farmers Insurance learns hard lesson in homeowner lawsuit . Inman News . October 3, 2007 . August 1, 2015 . January 17, 2016 . https://web.archive.org/web/20160117160825/http://www.inman.com/2007/10/03/farmers-insurance-learns-hard-lesson-in-homeowner-lawsuit/ . live .
  34. Web site: Sebok . Anthony . The Oregon Supreme Court's Recent Decision on Punitive Damages: Why It Took the Wrong Approach . Findlaw . March 11, 2008 . March 22, 2008 . May 11, 2008 . https://web.archive.org/web/20080511154629/http://writ.news.findlaw.com/sebok/20080311.html . live .
  35. http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=or&vol=S053405&invol=1 Goddard v. Farmers Insurance
  36. News: $48.5 Million Settlement Approved in Diminished Value Class Action Lawsuit Against Farmers Insurance Company of Washington . Lieff Cabraser. February 4, 2014 . dead . https://web.archive.org/web/20140709042301/http://www.lieffcabraser.com/Media-Center/Farmers-Insurance-Class-Action-Settlement-Approved.shtml . July 9, 2014 .
  37. Web site: Farmers Hit With Class Action Saying Wage Abuses Continue. Law360. December 1, 2015. December 8, 2015. https://web.archive.org/web/20151208161950/http://www.law360.com/articles/722990/farmers-hit-with-class-action-saying-wage-abuses-continue. live.
  38. News: Robin Abcarian . Farmers Insurance will pay a high price for discriminating against its female attorneys . . June 24, 2016 . June 24, 2016 . June 24, 2016 . https://web.archive.org/web/20160624124318/http://www.latimes.com/local/abcarian/la-me-abcarian-discrimination-settlement-20160624-snap-story.html . live .
  39. News: A.M. Best Affirms Ratings of Farmers Insurance Group and Farmers Group Inc . 2008-12-03 . DeLeon . Frederick . Gary Davis . 2008-04-28 . Business Wire. https://web.archive.org/web/20090330195220/https://www.reuters.com/article/pressRelease/idUS205753+29-Apr-2008+BW20080429. March 30, 2009. dead.
  40. News: Jeffrey . Berg . Robert Riegel . Moody's upgrades Farmers Insurance's insurance financial strength to A2 . 2008-12-01 . . 2008-12-03 .
  41. Web site: Insurance – Credit Ratings List . 2008-12-03 . . March 28, 2009 . https://web.archive.org/web/20090328171142/http://www2.standardandpoors.com/portal/site/sp/en/us/page.topic/ratings_fs_ins/2,1,5,0,70,0,0,0,0,0,3,0,39,0,4,1.html . live .
  42. Web site: American Customer Satisfaction Index: Property & Casualty Insurance. 2007-10-22. June 9, 2007. https://web.archive.org/web/20070609231410/http://theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Property+%26+Casualty+Insurance. live.
  43. News: Shop Smart: Ensuring you get the best auto insurance. Pittsburgh Post-Gazette. March 12, 2006. November 1, 2006. August 23, 2006. https://web.archive.org/web/20060823133038/http://www.post-gazette.com/pg/06071/668622.stm. live.

    Editors of Consumer Reports considered Farmers Insurance one of the "poorest performers".

  44. Web site: 2007 Collision Repair Satisfaction Study. 2007-10-22. May 22, 2007. https://web.archive.org/web/20070522072639/http://www.jdpower.com/autos/ratings/collision-repair. live.
  45. Farmers Insurance Recognized for Call Center Customer Satisfaction Excellence for a Second Consecutive Year . . 2006-11-08 . October 22, 2007. https://web.archive.org/web/20090328182914/http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2006243. 2009-03-28. dead.
  46. Web site: CIS Consumer Information. naic.org. May 23, 2020. May 30, 2020. https://web.archive.org/web/20200530001228/https://naic.org/cis_consumer_information.htm. live.
  47. Web site: Oregon Department of Consumer & Business Services: Oregon State Auto Complaint Report. 2007-10-22. November 28, 2007. https://web.archive.org/web/20071128004330/http://www.cbs.state.or.us/ins/publications/consumer/annual_complaintreports/2006/complaint_stats-2006.pdf. dead. – Farmers Insurance had the most number of auto complaints in 2006 (p.13)
  48. Web site: Oregon Publishes Annual Insurance Complaint Statistics. June 23, 2008. 2008-06-24. August 21, 2008. https://web.archive.org/web/20080821170329/http://www.insurancejournal.com/news/west/2008/06/24/91260.htm. live. – Farmers Insurance had the most number of auto and homeowners complaints in 2007