Farmers Business Network Explained

Farmers Business Network
Foundation:2014
Location City:San Carlos, California
Num Employees:850 (approx.) (2021)[1]
Website:www.fbn.com

Farmers Business Network (FBN) is a farmer-to-farmer network and e-commerce platform based out of San Carlos, California.[2] The company was co-founded by Amol Deshpande and Charles Baron, and launched as a startup in 2014.[3] [4] Diego Casanello took over as CEO in 2024.[5] As of 2024, FBN has approximately 80,000 farmers in their network throughout the U.S. and Canada. In 2016, FBN launched an online input buying system called FBN Direct.[6] The platform aggregates data on seed prices and performances to assist farmers in agronomic resource management.

The company introduced their first non-GMO corn and soybean seed offerings with F2F Genetics Network in August 2018. Some farmer members have reported saving thousands of dollars through the purchase of FBN seeds.[7] Later in 2018, FBN announced a partnership with Amazon.

In 2019, U.S. Secretary of Agriculture Sonny Perdue attended FBN's annual Farmer2Farmer conference in Omaha, Nebraska, and gave a keynote speech. The event saw nearly 4,000 attendees.[8]

Anti-Competitive Interference by Incumbents

In February of 2020, a Canadian federal court issued subpoenas to a group of major agriculture companies in order to conduct an antitrust probe based on allegations that businesses cooperated in an attempt to block online farm-supply startup Farmers Business Network, Inc. (FBN).[9]

In 2020, the Wall Street Journal reported that the Canadian Competition Bureau was investigating allegations that Bayer, BASF, and Corteva engaged in anti-competitive practices toward FBN in Canada.[10] The investigation found that certain market players "engaged in communications with the goal of influencing manufacturers or wholesalers with respect to FBN."[11]

Company Growth and Expansion

In 2022, FBN partnered with the Environmental Defense Fund to provide financing incentives for farmers who implemented regenerative practices.[12] In 2023, the company launched an AI agronomy advisor to provide answers to farmer questions, such as combating pests, finding seed varieties, and preventing livestock diseases.[13] Also that year, FBN opened a 198,000 square foot fulfillment center in Saskatoon.[14] In March 2024, FBN surpassed $1 billion in financing provided through its farm operating lines.[15]

Early financial backers for FBN included Kleiner Perkins and GV.[4]

Notes and References

  1. Web site: Silicon Valley Startup Aims For Transparency, One Seed Price At A Time . Beck . Madelyn . April 22, 2019 . KCUR . KCUR . October 3, 2019.
  2. Web site: Farmers Business Network just raked in a whopping $110 million in Series D funding. 30 November 2017 .
  3. Web site: Farmers Business Network a "game changer" in ag data revolution . White . Steve . December 14, 2018 . Nebraska TV . Nebraska TV . September 24, 2019.
  4. Web site: This Scrappy Startup Wants To Save Family Farms. But Big Ag Is Fighting Back. .
  5. https://www.agweb.com/news/business/technology/fbn-names-diego-casanello-ceo
  6. Web site: Farmers Business Network Launches Amazon Partnership . Eckelkamp . Margy . December 13, 2018 . AG Pro . AG Pro . September 24, 2019.
  7. Web site: Monroe County family finds savings using data analytics. Wisconsin State Farmer. en. 2020-03-04.
  8. Web site: U.S. ag secretary tells farmers in Omaha that China trade deal could produce 'bonanza'. writer. Henry J. Cordes World-Herald staff. Omaha.com. en. 2020-03-04.
  9. News: Kelsey . Johnson . Feb 12, 2020 . Canadian court orders major agriculture firms to hand over documents in antitrust probe . Reuters.
  10. News: Bunge. Jacob. Canadian Antitrust Officials Probe Farm Giants. 2020-02-06. Wall Street Journal. 2020-03-04. en-US. 0099-9660.
  11. Web site: Communications . Farm Business . 2024-04-30 . AGCanada . 2024-04-30 . AGCanada . en-US.
  12. Web site: FBN announces reduced operating credit line for regenerative ag practitioners . 2024-04-29 . Successful Farming . en.
  13. Web site: Clayworth . Jason . April 26, 2023 . Meet "Norm," a new AI ag advisor . April 29, 2024 . Axios.
  14. Web site: Rice . Don . March 21, 2023 . Farmers Business Network adds 198,000 square foot major fulfilment hub in Saskatoon . April 29, 2024 . Saskatoon StarPhoenix.
  15. Web site: Marston . Jennifer . 2024-03-14 . With $1bn in farm operating lines, FBN sees 'a greater need for financing' on the near horizon . 2024-04-29 . AgFunderNews . en-US.