The Family Friendly Programming Forum is a coalition of over 40 advertisers, all of whom belong to the Association of National Advertisers. They seek to increase the amount of "family-friendly" programming on U.S. television.
They define family-friendly programming as:
It is relevant to today's TV viewer, has generational appeal, depicts real life and is appropriate in theme, content and language for a broad family audience. Family friendly programs also embody a responsible resolution. Family friendly programs may include movies, dramas, situation comedies and informational programs.https://web.archive.org/web/20060105083846/http://www.ana.net/family/familyprogramawards/talk/qanda_A.cfm
The FFPF supports various programs and initiatives:
Projects that the script-development fund has helped reach the pilot stage include:
The fund has no influence on the direction of the show further than the pilot.