Fallon Worldwide Explained

Fallon Worldwide
Type:	Subsidiary
Location City:	AT&T Tower Minneapolis, Minnesota
Location Country:	United States
Industry:	advertising agency
Parent:	Publicis

Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis.^[1]

History

Fallon was founded in 1981 as Fallon McElligott Rice in 1981 by Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn and Irv Fish.^{[2] [3]} Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers, and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”^[4]

Fallon McElligott Rice's first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age's Agency of the Year in 1983, 1995,^[5] 1997^[6] and, was the Comeback Agency of the Year in 2015.^[7]

Notable campaigns

• Rolling Stone – Perception/Reality,^[8] increased Rolling Stone's ad pages by 81% in just four years^[9]
• Jim Beam – Back to the Basics^[10]
• Lee Jeans – Buddy Lee,^[11] increased Rolling Stone's ad pages by 81% in just four years^[9]
• McDonald's – Arch Deluxe, one of the largest ad campaign failures ever^[12]
• BMW – The Hire^[13]
• Cadbury Dairy Milk – Gorilla

Key people

Source:^[14]

• Pat Fallon – co-founder
• Tom McElligott – co-founder, creative director^[15]
• Mike Buchner – chairman

Further reading

• Book: The Work: 25 Years of Fallon . Fallon Worldwide . 2006 . 978-0974380650 . Fallon . Pat . Minneapolis, MN . 73692820 . Barrie . Bob.
• Book: Fallon, Pat . Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage . Senn . Fred . . 2006 . 9781591399278 . Boston, Mass. . 62616016 . Fallon Worldwide . registration.

Notes and References

1. Web site: Publicis Groupe.
2. Book: McDonough. John. Egolf . Karen . November 2002. The Advertising Age Encyclopedia of Advertising . Fitzroy Dearborn. 560. 1579581722.
3. Johnson, Eleanor. (1985-03-04) ENVY OF MADISON AVENUE: A MINNEAPOLIS AD AGENCY It made a splash selling chickens and life insurance. Now Fallon McElligott Rice has snagged the Wall Street Journal account. - March 4, 1985. Money.cnn.com. Retrieved on 2013-07-16.
4. Web site: Fallon: An Oral History. mspmag.com. 23 December 2014. 2016-06-06.
5. News: Ad Age's Agency of the Year: Fallon McElligott. 2017-05-15. en.
6. News: Fallon Worldwide (Fallon McElligott). 2017-05-15. en.
7. News: Fallon Is Ad Age's 2015 Comeback Agency of the Year. 2017-05-15. en.
8. Book: Sulllivan, Luke . Joe Bloggs . 1996 . Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads . Wiley . 86.
9. News: Kanner . Bernice . 26 June 1989. Fallon McGelliott Gets Fresh. New York Magazine.
10. News: Millman . Nancy . November 7, 1993 . AD AGENCY SHIES FROM THE USUAL. Chicago Tribunue . October 20, 2020.
11. Book: Duncan, Thomas R. . 2002 . IMC: Using Advertising and Promotion to Build Brands . McGraw-Hill . 456.
12. Web site: Lessons from marketing flops. . Mark Kassof . Kassof.com . June 1997 . 2008-01-15 . https://web.archive.org/web/20071223001224/http://www.kassof.com/insights/ri-su97f.htm . 2007-12-23 . dead .
13. Book: Kiley, David . Driven: Inside BMW, the Most Admired Car Company in the World . . 2004 . 9780471269205 . Hoboken, NJ . 148 . en . 249773457.
14. Web site: Fallon. www.fallon.com. 2016-06-06. https://web.archive.org/web/20160606093008/http://www.fallon.com/work/. 2016-06-06. dead.
15. News: Berg . Eric N.. Co-founder of McFallon Ad Agency Quits . New York Times. New York. October 17, 2020.