Falken Tire Explained

Falken
Type:Tires
Currentowner:Sumitomo Rubber Industries
Producedby:Sumitomo Rubber Industries
Country:Japan
Introduced:1983
Markets:Worldwide
Previousowners:Ohtsu Rubber & Tire
Tagline:"On the pulse."

Falken is a brand of passenger car, light truck, and medium truck tires owned by the Japanese company Sumitomo Rubber Industries (SRI). It was launched in its native country of Japan in 1983, and was introduced to the North American market two years later and in Europe in 1988. Falken has now become a stand-alone brand that focuses on UHP (ultra high performance) products while utilizing professional motorsports to further develop and improve products for worldwide distribution.

Sumitomo Rubber North America, Inc., formerly known as Falken Tire Corporation, is the corporate headquarters in Rancho Cucamonga, California, with a West Coast distribution center in Ontario, California. Additional Falken Tire distribution locations include warehouses in Illinois, Florida, New Jersey, and Texas.

In June 2015, Sumitomo and Goodyear announced that they would dissolve their worldwide partnership. As part of the deal, Sumitomo bought Goodyear Dunlop Tires North America, which included a manufacturing plant in Tonawanda, near Buffalo, New York. The plant, rebranded as Sumitomo Rubber USA, began to produce Falken-branded tires in January 2016.

History

Timeline

Motorsports

Falken has participated in many motorsport activities, including the Tudor United Sports Car Championship IMSA, the former American Le Mans Series, British Drift Championship, Irish Drift Championship, Drift Allstars European Series with driver James Deane, Formula D, Nürburgring 24 Hours, and International Drift Series. Drivers for the IMSA GT Class were Wolf Henzler and Bryan Sellers, in which they co-piloted a Porsche 911 RSR. Sponsored drivers for the Formula Drift competition were Daijiro Yoshihara, Justin Pawlak, James Deane, Piotr Wiecek, Matt Field, and Aurimas "Odi" Bakchis. Current drivers in the British Drift Championship competition are Matt Carter, Paul Cheshire and Alan Green. Drivers sponsored in 2010 International Drift Series were Remmo Niezen, Lars Verbraeken and Lennard Wanders.[10]

Falken has sponsored racing series such as ALMS and domestic championships like Super Taikyu, 24 Hours Nürburgring and drifting series such as Formula D and D1 Grand Prix. Falken was previously the title sponsor of the British Drift Championship until 2010 when Maxxis became the title sponsor.

Since at least 2009, Falken Tire have also a team of spokesmodels that attend to all of the American Le Mans Series and Formula Drift motorsport events.[11] [12]

References

  1. Web site: Ohtsu Tires . Ohtsu-Tires.com . 9 November 2018 . 10 November 2018 . https://web.archive.org/web/20181110000835/https://ohtsu-tires.com/ . dead .
  2. Web site: Team Falken Winning Streak – Formula Drift – Modified Magazine. 10 May 2010. 16 June 2017.
  3. Web site: Team Falken Wins GT Class in Baltimore ALMS – GT Standings – Eurotuner Magazine. 6 September 2011. 16 June 2017.
  4. Web site: Falken Porsche win makes it two years in a row at Baltimore. 16 June 2017. 20 December 2016. https://web.archive.org/web/20161220075946/http://www.motorsport.com/alms/news/falken-porsche-win-makes-it-two-years-in-a-row-at-baltimore/. dead.
  5. Web site: Butters . Jordan . NEWS: Falken Drift Team Sets World Record . 2 October 2012 . Drifted . October 2, 2012.
  6. Web site: Motorsport News. The Gary Stock Company + Porsche Cars North America. press.porsche.com. 16 June 2017. 20 December 2016. https://web.archive.org/web/20161220122151/http://press.porsche.com/motorsport/news/release.php?id=72. dead.
  7. Web site: History of Falken Tire. 16 June 2017.
  8. Web site: The Qantas Wallabies Partner with Falken. 16 March 2016.
  9. Web site: Falken Wins Wheels Tyre Test. 8 August 2018.
  10. Web site: PREVIEW>> 2010 INTERNATIONAL DRIFT SERIES – Speedhunters . 2010-06-29 . dead . https://web.archive.org/web/20100325174339/http://speedhunters.com/archive/2010/03/22/-international-drift-series-preview-2010-.aspx . 2010-03-25 .
  11. Falken Tire Models Take Motorsports By Storm, by AC at sub5zero.com, May 22, 2009
  12. https://www.falkentire.com/community/motorsports/models Models

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