Falcon's Treehouse Explained

Falcon's Creative Group
Type:Private
Foundation:2000
Founder:Cecil Magpuri
Location City:Orlando
Location Country:United States
Locations:1
Industry:Design, CGI animation
Products:CircuMotion® Theater, Falcon’s Vision™, Suspended Theater®, Spheron® Theater
Services:Theme Park Design, Water Park Design, Master Planning, Digital Media Production, VR & AR Content Creation, Sound Production
Divisions:Treehouse, Digital Media, Licensing
Homepage:falconscreativegroup.com

Falcon's Creative Group (also known under the name Falcon's Treehouse) is an experience design and theme park design company based in Orlando, Florida.[1] The company was founded in 2000 by Cecil D. Magpuri,[2] [3] [4] the current President and Chief Creative Officer.[5] [6]

History of projects

The Curse of DarKastle

Opening in 2005, Curse of DarKastle is a 4D dark ride found within the Oktoberfest area of Busch Gardens Williamsburg. Curse of DarKastle was designed by Falcon's Treehouse, and featured a ride-system by Oceaneering Entertainment Systems. Curse of DarKastle was named one of top 25 dark rides in the world.[7]

Dragon's Treasure

In 2009, alongside the opening of City of Dreams Casino in Macau, two attractions designed by Falcon's Treehouse opened the Dragon's Treasure theater. Dragon's Treasure plays at "The Bubble", an immersive 360-degree dome theater.[8] Falcon's Treehouse produced the media content for Dragon's Treasure.[9]

Turtle Trek

Turtle Trek opened in 2012 at SeaWorld Orlando, it is a 3D dome theater, and the first in the world to show a 3D film in 360 degrees. Falcon's Treehouse provided the attraction design, and media production services for the attraction.[10] [11]

Chimelong Ocean Kingdom

Chimelong Ocean Kingdom opened in 2014 in Hengqin, Zhuhai, China, and Falcon's Creative Group provided attraction design and media production services for two attractions including the Ocean Avenue Media Canopy, and Deep Sea Odyssey Dark Ride. In 2015 Chimelong Ocean Kingdom won the Thea Award for Outstanding Achievement, marking the first time the award was given to a Chinese theme park.[12]

IMG Worlds of Adventure

In 2012, it was announced that Falcon's Treehouse had been selected by the IMG Group (Ilyas & Mustafa Galadari Group) to design the attractions and overall masterplan of the upcoming IMG Worlds of Adventure theme park in Dubai.[13] [14] IMG Worlds of Adventure has four zones, two of which feature characters from the intellectual properties of Cartoon Network and Marvel Comics. IMG Worlds of Adventure covers an area over 1.5 million square feet, making it the largest indoor themed entertainment destination in the world.[15] [16]

Heroes and Legends featuring U.S. Astronaut Hall of Fame

In November 2016, "Heroes and Legends" opened and includes a 4D multisensory theater and interactive exhibits which make up a part of the new U.S. Astronaut Hall of Fame. Falcon's Creative Group was the designer, media producer and executive producer of Heroes and Legends.[17] [18] [19]

Motiongate Dubai

In 2016, Falcon's Creative Group announced their involvement with the design of the Hunger Games attractions within the Lionsgate Zone at Motiongate Dubai.[20] The attractions at the Lionsgate Zone to be opened in early 2017, are the Panem Aerial Tour and the Capitol Bullet Train.[21]

National Geographic Encounter: Ocean Odyssey

In 2017, Falcon's Creative Group announced their involvement with the design of the National Geographic Encounter walkthrough experience being produced by SPE Partners, alongside a team of Academy Award, Grammy, and Emmy award winning artists including Pixomondo, and David Kahne. The attraction officially opened on October 6, 2017.[22]

Battle For Eire

Battle For Eire [23] is a multi-sensory virtual reality motion simulator ride located in the Ireland area of the Busch Gardens Williamsburg. Falcon’s Creative Group was contracted by SeaWorld Parks & Entertainment to provide a turnkey solution for all of the media and sound production throughout the attraction, as well as the virtual reality hardware.[24]

Atlantis Sanya

In 2018, Atlantis Sanya[25] an 'Underwater World'-inspired entertainment destination by Atlantis Resorts opened in Hainan Island. Falcon's provided thematic and interior design services as well as art direction for two of the resorts’ highly themed areas: Lost Chambers Aquarium and Aquaventure Waterpark.[26]

Halo: Outpost Discovery

Halo: Outpost Discovery [27] is a touring fan experience that brings the Halo video game universe to life with themed attractions and interactive in-universe encounters. Falcon’s Creative Group worked closely with Herschend Live and 343 Industries and provided the narrative, story development, live-action film production, CG animation, visual effects, motion graphics, sound design, and interactive audio for a wide array of experiences throughout Halo: Outpost Discovery.[28] The experience traveled to five different U.S. cities in 2019.[28]

Becoming Jane: The Evolution of Dr. Jane Goodall

Falcon’s Creative Group collaborated with the National Geographic Museum and the Jane Goodall Institute to provide six multimedia experiences for the “Becoming Jane: The Evolution of Dr. Jane Goodall” exhibition[29] The exhibition immerses visitors in Jane Goodall’s story of becoming the first person to live among and study wild chimpanzees, humankind’s closest living relatives. The exhibition is open to the public at the National Geographic Museum from November 22, 2019 to summer 2020.

Awards and recognition

2013

2014

2015

2018

2020

External links

Notes and References

  1. Web site: Contact - Falcon's Creative Group. www.falconscreativegroup.com. 7 December 2017. live. https://web.archive.org/web/20171207083705/https://www.falconscreativegroup.com/en/contact/. 7 December 2017.
  2. Web site: Orlando company covers globe with its theme-park ideas. Dewayne. Bevil. orlandosentinel.com. 7 December 2017. live. https://web.archive.org/web/20170305225414/http://www.orlandosentinel.com/business/tourism/os-cfb-falcons-creative-group-20160506-story.html. 5 March 2017.
  3. Web site: Cecil D. Magpuri. IMDb. 7 December 2017. live. https://web.archive.org/web/20170219085227/http://www.imdb.com/name/nm3892355/. 19 February 2017.
  4. Web site: 15 Years. Imagine That.. Contao. 7 December 2017. live. https://web.archive.org/web/20171207133450/https://www.falconscreativegroup.com/en/blog/details/15-amazing-years/. 7 December 2017.
  5. http://www.marketwatch.com/story/falcons-creative-group-realizes-avengers-battle-of-ultron-attraction-at-img-worlds-of-adventure-2015-06-10 Falcon's Creative Group Realizes Avengers Battle of Ultron Attraction at IMG Worlds of Adventure.
  6. Web site: Mayne. Francois. Falcon's Treehouse to offer themed entertainmentdesign solutions for IMG Theme Park in Dubai. Newsparcs.com. 5 August 2015. live. https://web.archive.org/web/20130325153257/http://www.newsparcs.com/en/article/00005931-falcon_s_treehouse_to_offer_themed_entertainment_design_solutions_for_img_theme_park_in_dubai. 25 March 2013.
  7. Web site: The Curse of DarKastle at Busch Gardens Williamsburg. Los Angeles. Times. Los Angeles Times. 7 December 2017. dead. https://web.archive.org/web/20171020023909/http://www.latimes.com/travel/themeparks/la-trb-top-25-dark-rides-20151016-006-photo.html. 20 October 2017.
  8. Web site: Falcon's Treehouse to Bring Entertainment Experience to City of Dreams blooloop. Blooloop. blooloop.com. 7 December 2017.
  9. Web site: China Drives Asia's Theme Park Growth. Jane. Ho. forbes.com. 7 December 2017. live. https://web.archive.org/web/20171117123754/https://www.forbes.com/sites/janeho/2016/06/18/china-drives-asias-theme-park-growth/#40ed93ed42f8. 17 November 2017.
  10. [Turtle Trek]
  11. Web site: SeaWorld Orlando opens TurtleTrek 3D 360 dome attraction - Attractions Magazine. 27 April 2012. attractionsmagazine.com. 7 December 2017. live. https://web.archive.org/web/20140914155150/http://attractionsmagazine.com/seaworld-orlando-opens-turtletrek-3d-360-dome-attraction/. 14 September 2014.
  12. [Chimelong Ocean Kingdom]
  13. Web site: Falcon's Treehouse to create New Indoor Destination with Marvel Characters blooloop. Blooloop. blooloop.com. 7 December 2017.
  14. Web site: Local company Falcon's Creative Group helped design Dubai's insane new indoor theme park. Ken. Storey. orlandoweekly.com. 7 December 2017. live. https://web.archive.org/web/20170918225026/https://www.orlandoweekly.com/Blogs/archives/2016/09/06/local-company-falcon-creative-helped-design-dubais-insane-new-indoor-theme-park. 18 September 2017.
  15. Web site: IMG Worlds of Adventure. IMG Worlds of Adventure. 7 December 2017. live. https://web.archive.org/web/20170930010320/http://www.imgworlds.com/en/. 30 September 2017.
  16. Web site: Dubai just opened the world's largest indoor theme park — here's what it's like inside. businessinsider.com. 7 December 2017. live. https://web.archive.org/web/20170804044616/http://www.businessinsider.com/dubai-has-opened-the-worlds-largest-indoor-theme-park-2016-9/#img-worlds-of-adventure-cost-more-than-1-billion-750-million-to-build-and-is-the-latest-addition-to-the-citys-bid-to-become-an-entertainment-capital-as-high-end-hotels-and-luxury-shopping-malls-increasingly-dominate-the-skyline-2. 4 August 2017.
  17. Web site: First look: Heroes and Legends at Kennedy Space Center. Dewayne. Bevil. orlandosentinel.com. 7 December 2017. live. https://web.archive.org/web/20170221065016/http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-kennedy-heroes-legends-20161110-story.html. 21 February 2017.
  18. Web site: Falcon's Treehouse Honors the of Space Flight with KSC's Heroes and Legends Exhibit. inparkmagazine.com. 7 December 2017. live. https://web.archive.org/web/20170722064342/http://www.inparkmagazine.com/falcons-treehouse-heroes-and-legends/. 22 July 2017.
  19. Web site: Heroes and Legends - Kennedy Space Center Visitor Complex. www.kennedyspacecenter.com. 7 December 2017. live. https://web.archive.org/web/20170910161732/https://www.kennedyspacecenter.com/explore-attractions/heroes-and-legends/featured-attraction/heroes-and-legends. 10 September 2017.
  20. Web site: Falcon's, Lionsgate to Bring The Hunger Games to Life at motiongate™ Dubai blooloop. Blooloop. blooloop.com. 7 December 2017.
  21. Web site: Experience 'The Hunger Games' for yourself at this theme park land - LA Times . . 2017-12-06 . live . https://web.archive.org/web/20171206144103/http://www.latimes.com/travel/themeparks/la-tr-hunger-games-lionsgate-theme-park-dubai-20171017-story.html . 2017-12-06 .
  22. Web site: National Geographic Encounter: Ocean Odyssey Officially Opens October 6, 2017.
  23. Web site: Busch Gardens Williamsburg Official Site. 3 January 2020 .
  24. Web site: Battle for Eire – Busch Gardens Williamsburg's ground breaking VR experience. 3 January 2020 .
  25. Web site: Atlantis Sanya Official Site . 26 December 2019 . 26 December 2019 . https://web.archive.org/web/20191226201655/https://www.atlantis.com/sanya . dead .
  26. Web site: Falcon's Creative Group reveals new details of Atlantis Sanya design. 26 December 2019 .
  27. Web site: Halo: Outpost Discovery Official Site. 3 January 2020 .
  28. Web site: Halo: Outpost Discovery fan event launches in Orlando. 3 January 2020 .
  29. Web site: Becoming Jane Exhibition. https://web.archive.org/web/20191119063607/https://www.nationalgeographic.org/events/exhibition/becoming-jane/. dead. November 19, 2019. 10 February 2020 .
  30. Web site: 2013 Winners. The Pixie Awards. 5 August 2015. live. https://web.archive.org/web/20151106073458/http://www.pixieawards.com/downloads/pixie-2013-winners.pdf. 6 November 2015.
  31. Web site: Jost. Domenik. TurtleTrek opens at SeaWorld Orlando. Theme Park Insider. 5 August 2015. live. https://web.archive.org/web/20150905222940/http://www.themeparkinsider.com/flume/201204/3025/. 5 September 2015.
  32. Web site: Attraction Design - Turtle Trek. Falcons Creative Group. 5 August 2015. dead. https://web.archive.org/web/20150312164015/http://www.falconstreehouse.com/turtletrek.html. 12 March 2015.
  33. Web site: Chimelong Ocean Kingdom wins 2014 Thea Award. Hengqin.gov.cn. 5 August 2015.
  34. Web site: 2015 Winners. Communicator Awards. 5 August 2015. live. https://web.archive.org/web/20160304110126/http://www.communicatorawards.com/winners/list/?l=F&event=&category=&award=E. 4 March 2016.
  35. Web site: Winners. Communicator Awards. 5 August 2015.
  36. Web site: 6th Annual Award Winners. The Pixie Awards. 5 August 2015. live. https://web.archive.org/web/20150829041553/http://www.pixieawards.com/previous-winners/6th-annual-award-winners/. 29 August 2015.
  37. Web site: 2018 IAAPA Brass Ring Awards Winners. IAAPA. 26 December 2019.
  38. Web site: 2018 LIMA Awards. LIMA. 10 February 2020.
  39. Web site: Becoming Jane Exhibition. National Geographic. 24 March 2021.
  40. Web site: AAM Excellence in Exhibition. AAM. 24 March 2021.

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