Faith branding explained

Faith branding or religious branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.^[1] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.^[2]

In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes.

References

1. Web site: Churches Communicating a Message of Hope . https://archive.today/20130416084550/http://www.zenit.org/rssenglish-26552 . dead . April 16, 2013 . John . Flynn . Global Zenit News . July 26, 2009 .
2. Web site: Don't shy from marketing savvy in branding faith . Mary . Jacobs . The United Methodist Reporter . April 14, 2007 . dead . https://web.archive.org/web/20070518111655/http://www.umportal.org/article.asp?id=2014 . 2007-05-18 .

^[3]

Sources

• Ministry Today: The Art of Branding

Further reading

• Book: Cooke, Phil . Phil Cooke

. Phil Cooke. [{{google books |plainurl=y |id=nlSrFzVJtO8C}} Branding Faith: Why Some Churches and Non Profits Impact Culture and Others Don 't (Large Print 16pt)]. 26 October 2010. ReadHowYouWant.com. 978-1-4596-0650-0.

• Book: Hanlon, Patrick . [{{google books |plainurl=y |id=t2pR4bAHAUgC}} Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future]. 24 January 2006. Simon and Schuster. 978-0-7432-7797-6.
• Book: Twitchell, James B. . [{{google books |plainurl=y |id=RcCftCMr864C}} Shopping for God: How Christianity Went from In Your Heart to In Your Face]. 18 September 2007. Simon and Schuster. 978-1-4165-4572-9.