Flo (retailer) explained

FLO both a footwear corporation based in the Bağcılar district of Istanbul, Turkey, founded in 1960. It employs about 15,000 people as of 2024. Its division FLO Mağazacılık (Turkish: Flo Retailing) operates more than 850 stores in 30 countries, of which about 500 in Turkey as well as Russia, Ukraine, the Caucasus, the Middle East, Morocco, Albania, Kosovo, and Kenya. It also operates e-commerce channels serving multiple national markets as well as a awholesale network and merchandising.[1]

Retail stores are operated as FLO, but also Nine West and InStreet.[2]

History

FLO was founded in 1960. IN 2012, FLO bought the Italian brand Lumberjack.[3] In 2020, FLO opened its first store in Ukraine in Lviv in the Forum Lviv mall, and the same year another in Kyiv in the Prospekt mall (ТРК Проспект).[4] in partnership with the Ukrainian company Arricano Real Estate plc.[5] In 2022 FLO opened its first store in Turkmenistan, at Berkarar mall, the country's largest, in the capital Ashgabat.[6] The same year, FLO bought the Russian operations of Reebok, as Western companies left Russia after sanctions.[7] And also in 2022 FLO entered a joint venture with Moroccan company Shoeleven to open a new shoe factory in Casablanca, Morocco.[8]

Geographical presence

FLO stores are located in these countries as well as others:[9]

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Europe/Asia
  • Turkey
  • Azerbaijan
  • Georgia
  • Russia (former Reebok stores)
Europe
  • Albania
  • Kosovo
  • Ukraine
Middle East
  • Iraq (Federal Iraq and Kurdistan)
  • Jordan
  • Saudi Arabia
Central Asia
  • Kazakhstan (2024: 7 stores)[10]
  • Turkmenistan
Africa
  • Kenya
  • Morocco

Notes and References

  1. Web site: Hakkimizda . About Us . May 13, 2024 . FLO.
  2. Web site: 360° Virtual Store Tour . FLO Corporate site . 13 May 2024.
  3. News: Turkish firm buying out Lumberjack - Latest News . 13 May 2024 . Hürriyet Daily News . 17 March 2012 . en.
  4. News: First FLO store in Ukraine opened in Forum Lviv SC . 13 May 2024 . rau.ua . 25 November 2020.
  5. News: Перший в Києві: магазин взуттєвої мережі FLO відкрився в ТРК Проспект. The first in Kyiv: Shoe store chain FLO opens unit in Prospekt shopping center . 13 May 2024 . rau.ua . 27 November 2020 . uk.
  6. News: Turkish Shoe Retailer FLO Opens Its First Store in Turkmenistan Photo Report . 13 May 2024 . Business Turkmenistan Information Center . 12 December 2022 . en.
  7. News: May 18, 2022 . FLO buys Reebook’s Russia operations - Latest News . May 13, 2024 . Hürriyet Daily News . en.
  8. News: Anouar . Souad . Shoeleven, FLO Group Inaugurate New Shoe Factory in Casablanca . 13 May 2024 . Morocco World News . en.
  9. Web site: International Activities . FLO Corporate site . 13 May 2024.
  10. Web site: Наши магазины . FLO Kazakhstan . 13 May 2024 . tr.