FIFA Champions Badge explained

The FIFA Champions Badge is a kit emblem in the shape of a gold and white shield, awarded by FIFA to the reigning world champions of FIFA competitions, both at national team level (e.g. World Cup, Women's World Cup, Futsal World Cup and Beach Soccer World Cup) and at club team level (e.g. Club World Cup).

FIFA owns, makes and licenses-out the physical badge, which can only be worn on first-team kits (not on derivative versions, or on training clothing), of the reigning title-holders and is thus a temporary award. FIFA awarded the first badge in February 2008 to Milan, the then-reigning 2007 FIFA Club World Cup champions.

Award

Badge rules

The 78by badge is shaped like a shield, and displays the image of the relevant trophy, with the inscription FIFA WORLD CHAMPIONS, next to the year in which the relevant FIFA competition had been won.[1] The badge only comes in two colour schemes – gold letters on a white background, and white letters on a gold background. The winning national team or club team carries the badge on their shirt until the end of the next edition of the relevant FIFA tournament; thus, it is only worn by reigning champions.[2] [3]

The badge can be displayed on kits from the day the team becomes FIFA world champions, up to and including the day of the final of the next staging of the competition (e.g. if the team wins the competition again, they can hold the badge uninterrupted).[4] The badge can only be worn on the club's official first-team kits (both home and away versions) – being the team that won the relevant FIFA world competition – and cannot be worn on any derivative or retrospective form of these kits, or on any related club training clothing, or by the club's reserve teams/any other of the club's teams.[5] [4]

Commercial aspects

The physical badge is manufactured by a third party on behalf of FIFA (by Unisport in 2019), and orders for the physical badge from kit manufacturers must go through FIFA; a logistical situation that created delays in consumers being able to purchase Nike-made kits of the United States women's national soccer team (USWNT) with the badge in 2019.[6] There have also been concerns that major kit manufacturers such as Nike and Puma, have had issues licensing the FIFA Champions Badge for first-team kits that can be sold to the general public.[7]

As well as the prestige, the award brings commercial benefits to the recipients through sales of kits that include the new FIFA badge.[7] [8]

Non-FIFA competitions

A separate agreement is required to wear the badge in a non-FIFA organised competition. For example, in 2009, the English FA granted Manchester United, the reigning 2008 FIFA Club World Cup holders, permission to wear the badge during FA Cup fixtures but not in the Premier League,[9] and a similar arrangement was sought for Liverpool when they became 2019 holders,[2] [10] but they did grant the club the right to use the badge for one home Premier League fixture, against Wolverhampton Wanderers on 29 December 2019 (their first home match after becoming world champions).[11] [12] In contrast, both Real Madrid and Barcelona were allowed to wear the FIFA Champions Badge on their shirts during all of their Spanish La Liga fixtures. Manchester City, following their success in 2023, were granted permission by the Premier League to wear the badge for the remainder of the 2023/24 competition.

History

Club teams

The first official award of the badge was made in February 2008 to honour the reigning holders of the FIFA Club World Cup, Italian club Milan, who had won the title in 2007.[13] [14] At the time of the award to Milan, FIFA declared that the three previous winners of the FIFA Club World Cup, Corinthians, São Paulo, and Internacional, could also wear the badge until a new winner was crowned in the 2008 FIFA Club World Cup Final in December.[15] However, when Corinthians won the badge in the 2012 FIFA Club World Cup, FIFA confirmed that it was their first time officially earning the FIFA Champions Badge.[16]

National teams

In September 2008, the badge was extended to the FIFA World Cup and was presented to the defending champions from 2006, Italy, thus becoming the first national team to wear the badge.[17] In 2009, the badge was extended to the FIFA Women's World Cup and awarded to Germany, reigning champions from 2007.[18] [19] The badge was further extended to the FIFA Futsal World Cup in 2012, where it was first won by Brazil.[20] [21] In 2013, the badge was added to the FIFA Beach Soccer World Cup, being first worn by Russia.[20]

The badge has yet to be added for any of FIFA'a age-grade world championships—the U-17 and U-20 World Cups for men and women, the men's Olympic soccer tournament (U-23 with three over-age players allowed per squad), and the men's and women's Youth Olympic futsal tournaments (U-20).

Records

, the following records apply:

Continuous periods

Most wins

National team winners

Association football

Male
YearTeam
2006
2010
2014[23]
2018
2022
Female
YearTeam
2007
2011
2015
2019
2023[24]

Futsal

Male
YearTeam
2012 Brazil
2016 Argentina
2021 Portugal

Beach soccer

Male
YearTeam
2013 Russia
2015 Portugal
2017 Brazil[25]
2019 Portugal[26]
2021 Russia
2024 Brazil

Club team winners

Male
YearClub
2007 Milan
2008 Manchester United
2009 Barcelona
2010 Inter Milan[27]
2011 Barcelona[28]
2012 Corinthians
2013 Bayern Munich[29]
2014 Real Madrid
2015 Barcelona[30] [31]
2016 Real Madrid[32] [33]
2017
2018
2019 Liverpool
2020 Bayern Munich
2021 Chelsea
2022 Real Madrid
2023 Manchester City

See also

External links

Notes and References

  1. Web site: Bayern join elite group of badge-winners . https://web.archive.org/web/20150929072249/http://www.fifa.com/clubworldcup/news/y=2013/m=12/news=bayern-join-elite-group-badge-winners-2249190.html . dead . 29 September 2015 . March 30, 2018 . December 21, 2013 . FIFA . Zurich . The badge, featuring an image of the FIFA Club World Cup trophy and the text ‘FIFA World Champions 2013’, will act as a physical reminder of the team’s successful 2013 in which they first won the UEFA Champions League in May before being crowned World Champions in Morocco..
  2. Web site: Explained: Liverpool earn gold FIFA Champions Badge . . 21 December 2019. 22 December 2019 . Glenn Price .
  3. Web site: Germany to Loose 2014 World Cup Winners Badge . 15 July 2018 . 5 January 2020 . Footy Headlines.
  4. News: Liverpool won't wear golden badge for winning Club World Cup in Premier League . Irish Mirror . 22 December 2019 . 22 December 2019 . Sports . A FIFA spokesperson said: "As per the usage guidelines, the winning team can wear the FIFA World Champions Badge from the day it becomes champions up to and including the final of the next edition of the tournament." Liverpool will be presented with the badge - which is 78 millimetres by 57mm - at an official ceremony. It will only be permitted on current first-team shirts - not retro shirts or training attire..
  5. Web site: Explained: Liverpool earn gold FIFA Champions Badge . Glenn Price . 21 December 2019 . 5 January 2020 . Liverpoolfc.com.
  6. Web site: Show me the merch: what's going on with the USWNT's World Cup jersey sales? . Stephanie Yang . 15 May 2019 . 5 January 2020 . Stars and Stripes F.C. . World Cup champion patches are manufactured by Unisport, which adds a layer of logistics obviously, and actually draws FIFA into the mix, as orders reportedly go through them (which makes sense, since it’s their brand)..
  7. Web site: Is Nike Not Allowed To Sale France 2-Star Jersey With World Cup Winners Badge? . Footy Headlines . 9 December 2018 . 5 January 2020.
  8. News: New Balance set for Liverpool kit boost following Club World Cup despite Nike deal. 28 December 2019 . 5 January 2020 . Irish Mirror . Sports marketing expert Tim Crow wrote on Twitter: "After losing Liverpool’s licensing rights to Nike from next season, this is a big bonus for New Balance in the final few months of their LFC contract. FIFA Champions badge is a big sales driver as Real Madrid has shown.".
  9. News: Manchester United 'world champions' crest rebuffed by Premier League . The Daily Telegraph. 12 March 2009. 21 December 2019 . Rory Smith . The Premier League have risked a potential diplomatic row with Fifa by refusing Manchester United permission to wear a crest denoting their status as world champions on their shirts for the rest of the year..
  10. News: Liverpool get gold FIFA Champions badge but it won't be seen on Premier League shirts. Sean Bradbury. 22 December 2019. 22 December 2019. Liverpool Echo.
  11. News: Exclusive: Liverpool granted permission to wear gold badge for one Premier League game after Club World Cup victory . 25 December 2019 . 25 December 2019 . . Chris Bascombe . The domestic governing body has accepted an application by the Merseysiders enabling them to celebrate their Club World Cup success with supporters; the home fixture with Wolves on December 29 being the designated date..
  12. News: Liverpool confirm they will wear Gold FIFA Champions badge against Wolverhampton Wanderers . Chris Beesley . 1 January 2020 . 27 December 2019 . Liverpool are only the second English club to lift the trophy following Manchester United in 2008 but back then the Premier League refused to allow them to sport the badge in their competition. . Liverpool Echo.
  13. Web site: FIFA awards special 'Club World Champion' badge to AC Milan. https://web.archive.org/web/20191222151907/https://www.fifa.com/clubworldcup/news/fifa-awards-special-club-world-champion-badge-milan-687173. dead. 22 December 2019. FIFA. 2 February 2008. 22 December 2019. At a ceremony today at the Home of FIFA in Zurich, FIFA General Secretary Jerome Valcke officially presented a badge to AC Milan's CEO Adriano Galliani to honour their club's victory at the 2007 FIFA Club World Cup. This new badge will also be provided to the winning club of all future editions of the competition..
  14. Web site: FIFA awards special 'Club World Champion' badge to AC Milan . https://web.archive.org/web/20150926204603/http://www.fifa.com/clubworldcup/news/y=2008/m=2/news=fifa-awards-special-club-world-champion-badge-milan-687173.html . dead . 26 September 2015 . 30 March 2018 . 7 February 2008 . FIFA . Zurich .
  15. Web site: FIFA awards special 'Club World Champion' badge to AC Milan . https://web.archive.org/web/20191222151907/https://www.fifa.com/clubworldcup/news/fifa-awards-special-club-world-champion-badge-milan-687173 . dead . 22 December 2019 . 7 February 2008 . 21 December 2019 . . FIFA will also honour the three previous winners of the FIFA Club World Cup from Brazil - Corinthians, Sao Paulo FC and Sport Club Internacional - with a similar distinction.
  16. Web site: Corinthians join elite group of badge-wearers. 17 December 2012. 22 December 2019. Newly-crowned FIFA Club World Cup Champions Corinthians are the latest member of the exclusive group of football teams who have the honour of wearing the FIFA World Champions Badge.. FIFA.
  17. Web site: First 'FIFA World Champions Badge' presented to Italy. https://web.archive.org/web/20191222150939/https://www.fifa.com/news/first-fifa-world-champions-badge-presented-italy-868119. dead. 22 December 2019. FIFA. 2 September 2008. 22 December 2019. FIFA President Joseph S. Blatter today presented the very first 'FIFA World Champions Badge' to reigning world champions Italy in Coverciano, Italy. The Squadra Azzurra are the first national team to receive this badge, which from now on will be awarded after every FIFA World Cup finals competition. The reigning world champions will be able to wear the badge until the next FIFA World Cup..
  18. Web site: German women honoured by FIFA. https://web.archive.org/web/20190608230628/https://www.fifa.com/womensworldcup/photos/galleries/german-women-honoured-fifa-1049892#silvia-neid-and-linda-bresonik-both-women-world-champions-2003-and-2007--1049913. dead. 8 June 2019. 21 April 2009. 21 December 2019.
  19. Web site: German women honoured by FIFA . https://web.archive.org/web/20090420062738/http://www.fifa.com/aboutfifa/developing/releases/newsid=1049043.html . dead . 20 April 2009 . 30 March 2018 . 17 April 2009 . FIFA . Zurich .
  20. Web site: FIFA World Champions Badge honours Real Madrid's impeccable year. https://web.archive.org/web/20191222125210/https://www.fifa.com/clubworldcup/news/fifa-world-champions-badge-honours-real-madrid-s-impeccable-year-2494968. dead. 22 December 2019. FIFA. 20 October 2014. 21 December 2019. The badge is also worn by the Japanese women’s national team following their triumph at the FIFA Women’s World Cup 2011, while the most recent edition of the FIFA Futsal World Cup in 2012 saw the Brazilian national team take the title, along with the first FIFA World Champions Badge to be handed over for that particular competition. The latest tournament to be introduced to this exclusive award was the FIFA Beach Soccer World Cup Tahiti 2013, where reigning champions Russia were awarded the FIFA World Champions Badge..
  21. Web site: Futsal kings to receive FIFA World Champions Badge . https://web.archive.org/web/20160315040324/http://www.fifa.com/futsalworldcup/news/y=2012/m=8/news=futsal-kings-receive-fifa-world-champions-badge-1685746.html . dead . 15 March 2016 . 30 March 2018 . 24 August 2012 . FIFA . Zurich .
  22. News: Real Madrid give up the world champions badge after 1,098 days . Miguel Angel Lara . 4 December 2019 . 22 December 2019 . . On December 18, 2016, Real Madrid were crowned world champions after beating Kashima Antlers and they dethroned previous winners Barcelona. Straight after the final, Adidas launched Madrid's new kit which included the world champions badge. The team officially inaugurated that shirt on January 4, 2017, in a 3-0 Copa del Rey victory against Sevilla and have since played 172 official matches, of which they have won 108 and have scored a total of 392 goals while conceding 200..
  23. Web site: Germany receive FIFA World Cup Badge at Die Mannschaft film premiere . https://web.archive.org/web/20200916091151/https://www.fifa.com/news/germany-receive-fifa-world-cup-badge-at-die-mannschaft-film-premiere-2473320 . dead . 16 September 2020 . 10 November 2014 . 5 January 2020 . .
  24. News: Spain beat England to win world crown . . 20 August 2023.
  25. Web site: Holders entertain, while debutants play like veterans. https://web.archive.org/web/20191123065635/https://www.fifa.com/beachsoccerworldcup/news/holders-entertain-while-debutants-look-like-veterans#boris-nikonorov-of-russia-celebrates-a-goal-with-team-mates . dead . 23 November 2019 . 23 November 2019 . 5 January 2020 . . Defending 2017 Champions Brazil (wearning their FIFA Champions Badge.
  26. Web site: Portugal on top of the world, Italy and Russia claim silver and bronze . https://web.archive.org/web/20191202012145/https://www.fifa.com/beachsoccerworldcup/news/portugal-on-top-of-world-italy-russia-claim-silver-bronze-3061064#final-fifa-beach-soccer-world-cup-paraguay-2019-x2781 . dead . 2 December 2019 . . 3 April 2020 . 2 December 2019.
  27. Web site: FC Internazionale receives the FIFA Club World Cup Champions Badge . https://web.archive.org/web/20200916091149/https://www.fifa.com/photos/galleries/abu-dhabi-2010-entrega-del-escudo-1360525#fifa-director-walter-gagg-inter-club-president-massimo-moratti-and-int-1360468 . dead . 16 September 2020 . 6 January 2011 . 5 January 2020 . . FIFA Director Walter Gagg, Inter Club President Massimo Moratti and Inter Club Captain Javier Zanetti attend the presentation of the FIFA Club World Cup Champions badge.
  28. Web site: Badge of champions awarded to FC Barcelona . https://web.archive.org/web/20200812095116/https://www.fifa.com/clubworldcup/news/badge-champions-awarded-barcelona-1567063 . dead . 12 August 2020 . 11 January 2012 . 5 January 2020 . . This is the second time that FC Barcelona have had the honour of wearing the badge, following their victory at the FIFA Club World Cup in 2009..
  29. Web site: Bayern join elite group of badge-winners . https://web.archive.org/web/20200916091152/https://www.fifa.com/news/bayern-join-elite-group-badge-winners-2249190 . dead . 16 September 2020 . 21 December 2013 . 5 January 2020 . .
  30. Web site: Barcelona honoured with FIFA World Champions Badge for third time . https://web.archive.org/web/20200916091156/https://www.fifa.com/clubworldcup/news/barcelona-honoured-with-fifa-world-champions-badge-for-third-time-2747087 . dead . 16 September 2020 . 20 December 2015 . . 5 January 2020.
  31. Web site: Barcelona to debut gold World Champions badge against Real Betis . 30 December 2015 . 5 January 2020 . . Alex Chick.
  32. Web site: Real Madrid presented with the FIFA World Champions Badge . . 16 December 2017 . 5 January 2020 .
  33. Web site: Real Madrid receive FIFA World Champions Badge in Japan . 18 December 2016 . 5 January 2020 . FIFA.

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