Extravaganza (music festival) explained

Extravaganza
Genre:	Hip hop, rock, pop, hardcore, reggae
Dates:	Mid to late May
Location:	Santa Barbara, California
Years Active:	1979–2019, 2021-present
Founders:	Associated Students of the University of California, Santa Barbara

Extravaganza is an annual campus music festival held at the University of California, Santa Barbara that began in 1979 and has been held annually since 1989, except 2020.^[1] Named as the #1 event on the "Top 10 University Festivals to Crash" by College Magazine in 2013, it takes place towards the end of spring quarter and is funded by a student lock-in fee.^[2] The event is planned, promoted, and run by the Associated Students Program Board, part of the Associated Students of the University of California, Santa Barbara.

Extravaganza is held in Harder Stadium and draws thousands of students and out of town visitors every year. As of 2011, the festival is only open to UCSB students, staff, and faculty. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.^[3] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers^[4]) before entering the stadium.

History

In its early years, Extravaganza began as a showcase for local bands.^[5] It had originally been open to UCSB students as well as the surrounding community.^[5] Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB-affiliation are allowed entry.^[6]

Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.^[5] The acts have also transitioned into more well known, mainstream performers than those of earlier versions of Extravaganza.^[5]

May 16, 2009 was Extravaganza's 30th anniversary.^[7] The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.^[8]

There was no Extravaganza in 2020.

Talent

1980s

• June 1, 1980

Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay & Steppenwolf, Cecilio & Kapono, Kaikea Roe, Kapono Lizama,

• May 31, 1981

100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon, Paul Rodriguez, Contingency

• May 16, 1982

The Beat, D-Day, Al Vizzutti, Skanksters, Pura Vida

• May 21, 1983

Mojo, Transport, One Heart, 20/20, Tommy Tutone

• May 20, 1984

Jack Mack and the Heart Attack, The Ventures, Mr. Mister, The Rastafarians, The Michael Jackson Band

• May 17, 1986

Lone Justice, The Busboys, Babylon Warriors, Fishbone, IV All Stars

• May 17, 1987

Common Sense, Confusion, Burning Couches, Crucial DBC

• . May 1988

Stevie Nicks

• May 6, 1989

Jane's Addiction, Mary's Danish, Toad The Wet Sprocket, Common Sense, Burning Couches

1990s

• May 19, 1990

Agent Orange, Havalina, Timmy Gatling, Everlast, The Groov, The Itch, Milestone Easy, The Mudheads

• May 11, 1991

Mary's Danish, Trulio Disgresias, No Doubt, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe, Montage W/ Soul

• May 16, 1992

Eleven, Fungo Mungo, Skankin' Pickle, Indica, Los Guys, Evil Farmer

• May 22, 1993

Fishbone, The Pharcyde, Taumbu, Half Way Home, Sun 60, Mother Tongue, The Graceful Punks

• May 21, 1994

They Might Be Giants, Del tha Funkee Homosapien, Frente!, Casual, The Muffs, The Grays, Ben Harper

• May 13, 1995

Sublime, Coolio, The Untouchables, Mojo Nixon, The Fuzz, The Nonce, Jimmy 2 Times

• May 18, 1996

NOFX, Aceyalone, Skankin' Pickle, Tha Alkaholiks, Big Bad Voodoo Daddy, Jimmy 2 Times

• May 17, 1997

Ben Harper, Five For Fighting, Kurtis Blow, Down By Law, The Upbeat, Cool Water Canyon, The Leftovers, Fidget

• May 16, 1998^[9]

Social Distortion, The Roots, Royal Crown Revue, Ozomatli, Animal Liberation Orchestra

• May 22, 1999^[10]

Main Stage - Run-DMC, The Vandals, Hepcat, Del the Funky Homosapien

Second Stage - Blazing Haley, Dial 7, The Cannons, 4DK, D.J. Pat

2000s

• May 20, 2000^[11]

Main Stage - Spearhead, Ozomatli, The Black Eyed Peas, The Aquabats, Vivendo de Paò

Second Stage - Neosoreskin, Government Grown, Vinyl, Sick Shift, Pressure 4-5

• June 2, 2001^[12]

Main Stage - The Pharcyde, Save Ferris, Tha Liks, Jack Johnson, Ozma

Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5

• May 18, 2002

De La Soul, The Breeders, Zebrahead, Aceyalone

• May 17, 2003^[13]

Main Stage - Dilated Peoples, Slightly Stoopid, Eve 6, Nerf Herder, Dredg

Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood

• May 22, 2004^{[14] [15]}

Main Stage - MxPx, Talib Kweli, Donavon Frankenreiter, The Bronx, MF Doom

Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return

• May 15, 2005^{[16] [17]}

Busta Rhymes, Damian Marley, RJD2, The Walkmen, The Hairbrain Scheme

• May 21, 2006^{[18] [19]}

E-40, Pepper, The Pharcyde, Animal Liberation Orchestra, Rebelution

• May 20, 2007^{[20] [21]}

T.I., Ben Kweller, Mickey Avalon, Suburban Legends, Boombox Orchestra

• May 18, 2008^{[22] [23] [24]}

Nas, Saosin, Hellogoodbye, Blue Scholars, Out of State

• May 16, 2009^{[25] [26]}

Ludacris, Asher Roth (surprise guest), Girl Talk, Cold War Kids, The Cool Kids, Rebelution, Willy Northpole, Boombox Orchestra

2010s

• May 15, 2010^{[27] [28] [29]}

Drake, Birdman (surprise guest), Chromeo, Edward Sharpe and the Magnetic Zeros, Super Mash Bros, Soul Minded

• May 15, 2011^{[30] [31]}

Cee Lo Green, Rusko, Talib Kweli, The Expendables, Sprout

• May 20, 2012^{[32] [33]}

Snoop Dogg, Wolfgang Gartner, Iration, Surfer Blood, The Fire Department

• May 19, 2013^{[34] [35]}

Kendrick Lamar, Dada Life, J-Boog, The Growlers, Alpha Phunk

• May 18, 2014^{[36] [37]}

Diplo, Local Natives, Chance the Rapper, Jhené Aiko, Yancellor Chang, T-Fresh

• May 17, 2015^{[38] [39] [40]}

Miguel, Madeon, AlunaGeorge, Joey Bada$$, Bad Rabbits

• May 15, 2016^{[41] [42]}

ODESZA, Rae Sremmurd, Anderson .Paak & the Free Nationals, Zella Day, Emancipator

• May 21, 2017^[43]

Schoolboy Q, GRiZ, Tinashe, Thundercat, Twin Peaks

• May 20, 2018^[44]

Dillon Francis, Charli XCX, DRAM, Coast Modern

• May 19, 2019

Playboi Carti, Aminé, Deorro, Empress Of, Peach Pit

2020s

• May 15-16, 2021

Hasan Minhaj, Dominic Fike, Niki (Virtual due to COVID-19)

• May 15, 2022^[45]

A$AP Ferg, Dayglow, Valentino Khan

• May 21, 2023^{[46] [47]}

Galantis, Remi Wolf, Destroy Lonely, DJ JohnnyIV

• May 19, 2024^[48]

Steve Aoki, Blxst, Disco Lines, Briston Maroney

Attendance

• May 22, 2004 : 7,000+^[49]

• May 15, 2005 : 9,000+^[50]

• May 21, 2006 : 7,000+^[51]

• May 20, 2007 : 6,000+^[52]

• May 18, 2008 : 8,000+^[53]

• May 16, 2009 : 12,000+^[54] overall, with 4,000+ in and out.

• May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Line up release

Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.

• May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.^[55]

• May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.

• April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.^[56]

• May 8, 2012 : -

• May 9, 2013 : - ^[57]

• May 5, 2015 : AS Program Board hid bottles around campus with names of artist inside

• May 10, 2016 : AS Program Board had a live graffiti artist paint the names of the artist to reveal the lineup

• May XX, 2017: AS Program Board unveiled banners with the various acts in Storke Plaza

• May 14, 2018: AS Program Board had a student hide along the coast in a dragon outfit carrying an egg with the headliner

External links

• UCSB Associated Students Program Board website - http://aspb.as.ucsb.edu/
• Extravaganza 2005 Photo Album - http://photo.as.ucsb.edu/main.php/v/aspb/x05
• Extravaganza 2006 Photo Album - http://photo.as.ucsb.edu/main.php/v/aspb/x06
• Extravaganza 2007 Photo Album - http://photo.as.ucsb.edu/main.php/v/aspb/x07

Notes and References

1. https://web.archive.org/web/20080511025827/http://www.dailynexus.com/article.php?a=9731 Extravaganza Goes Flipmode - Daily Nexus
2. Au . Celestine . January 30, 2013 . Top 10 University Festivals to Crash . . May 19, 2016.
3. Web site: Campus Map . 2009-05-16 . 2009-04-18 . https://web.archive.org/web/20090418153649/http://www.aw.id.ucsb.edu/maps/ucsbmap.html . dead .
4. http://police.ucsb.edu/cso.html UCSB Police Department
5. News: Quick . Jessica . April 11, 2005 . Extravaganza To Host Fewer Bands, Bigger Headliners . . . May 19, 2016.
6. News: Hardy . Avery . May 18, 2011 . Extravaganza Draws Thousands for Annual UCSB Music Bash . . . May 19, 2016.
7. http://aspb.as.ucsb.edu Extravaganza Website
8. http://www.facebook.com/event.php?eid=91691380198&ref=ts#/event.php?eid=82341376331&ref=mf Facebook Event for Film Submissions
9. News: Andersen . Ted . April 27, 1998 . A.S. Begins Preparations for Extravaganza . . . 78 . 115 . 1 . April 16, 2019.
10. News: Andersen . Ted . May 7, 1999 . Extravaganza '99 To Host More Punk, Ska, Old-Skool and Rap . . . 79 . 119 . 1 . April 16, 2019.
11. News: Romans . Katie . May 22, 2000 . Thousands Rock Harder Stadium at Extravaganza . . . 80 . 129 . 1 . April 16, 2019.
12. News: Davis . Scott . May 15, 2001 . Annual Free Concert Will Satisfy All Musical Tastes . . . May 19, 2016.
13. News: Palma . Meghan . May 16, 2003 . Extravaganza To Crank It Up This Saturday . . . May 19, 2016.
14. News: Trevino . Katie . May 21, 2004 . Extravaganza Concert To Rock UCSB . . . May 19, 2016.
15. News: La . Jason . May 24, 2004 . Rock, Rap Fans Scream at Annual Extravaganza . . . May 19, 2016.
16. News: La . Jason . May 13, 2005 . Extravaganza To Feature Rhythm, Reggae, Rhymes . . . May 19, 2016.
17. News: La . Jason . May 16, 2005 . Fans Flock to UCSB's Extravaganza . . . May 19, 2016.
18. News: Tidwell . Valerie . May 12, 2006 . Extravaganza '06 To Feature Live Music, Extreme Sports . . . May 19, 2016.
19. News: Schachner . David . May 22, 2006 . Bands, Crowds Jam at Extravaganza . . . May 19, 2016.
20. News: Michaels . Levi . May 24, 2007 . Extravaganza 2007 at UCSB's Harder Stadium. . . . May 19, 2016.
21. News: Mullen . Jessica . May 21, 2007 . Harder Stadium Welcomes Crowd for Extravaganza . . . May 19, 2016.
22. News: Yapp . Virginia . May 22, 2008 . Extravaganza 2008 . . . May 19, 2016.
23. News: Rosenfeld . Elliott . May 19, 2008 . Nas, Saosin Draw Extravaganza Crowd . . . May 19, 2016.
24. News: Engelbrektson . Lisa . May 22, 2008 . Extravaganza . . . May 19, 2016.
25. News: Engelbrektson . Lisa . May 19, 2009 . Extravaganza at UCSB's Harder Stadium . . . May 19, 2016.
26. News: Daniels . Hunter M. . May 21, 2009 . Extravaganza 2009 . . . May 19, 2016.
27. News: Saragoza . Alejandra . May 17, 2010 . Extravaganza Music Fest Draws Droves of Students . . . May 19, 2016.
28. News: Comingore . Aly . May 13, 2010 . Drake, Chromeo Headline Extravaganza '10 . . . May 19, 2016.
29. News: Woo . Jen . May 18, 2010 . Extravaganza at UCSB's Harder Stadium . . . May 19, 2016.
30. News: Minniear . Mackensie . May 16, 2011 . Extravaganza Brings Rusko, Cee Lo to SB . . . May 19, 2016.
31. News: Epstein . Julie . May 22, 2011 . Cee Lo Green Guitarist Sharon Aguilar Rocks UCSB Extravaganza . . . May 19, 2016.
32. News: Alexander . Thomas . May 8, 2012 . Extravaganza Music Festival Lineup Released . The Bottom Line . . May 19, 2016.
33. News: Garcia . Fabian . May 24, 2012 . Sundays are for Extravaganza . . .
34. News: Comingore . Aly . May 9, 2013 . Extravaganza Lineup Announced . . . May 19, 2016.
35. News: Cuskey . Kaitlin . May 20, 2013 . Kendrick Lamar Rocks Extravaganza 2013 . . . May 19, 2016.
36. News: Tholan . Brittany . May 19, 2014 . UCSB Students Swarm to Extravaganza 2014 . . . May 19, 2016.
37. News: Blair . Jake . May 20, 2014 . Review: Extravaganza at UCSB's Harder Stadium . . . May 19, 2016.
38. News: Mandell . Ryan . May 21, 2015 . Extravaganza 2015 . . . May 19, 2016.
39. News: Roe . Kyle . Mersel . Matt . May 13, 2015 . Extravaganza Preview . The Bottom Line . . May 19, 2016.
40. News: Mandell . Ryan . May 20, 2015 . Extravaganza Lights It Up Again . . . May 19, 2016 . https://web.archive.org/web/20160623225553/http://www.independent.com/news/2015/may/20/extravaganza-lights-it-again/ . June 23, 2016 . dead .
41. News: Bogel-Burroughs . Nicholas . Horne . Frank . May 5, 2016 . Extravaganza 2016 Lineup Revealed . . . May 19, 2016.
42. News: Horne . Frank . May 19, 2016 . In Review: Extravaganza 2016 . . . May 19, 2016.
43. News: Anderson . Stephani . May 12, 2017 . UCSB's Extravaganza 2017 Lineup . The Bottom Line . . May 16, 2017.
44. Web site: Extravaganza 2018. UC Santa Barbara. AS Program Board . 10 Jan 2019.
45. News: Cruz . Marisol . May 19, 2022 . A$AP Ferg, Dayglow and Valentino Khan Headline Extravaganza 2022 . . . July 10, 2024.
46. News: Schimpf . Kyra . May 22, 2023 . Student's reaction: UCSB A.S. Program Board announced Extravaganza lineup . . . June 1, 2023.
47. News: Chiou . Lauren . Mullin . Stella . May 31, 2023 . Extravaganza 2023: Galantis, Remi Wolf, Destroy Lonely bring extravagant success . . . January 23, 2024.
48. News: Chiou . Lauren . Martinez . Kendra . May 23, 2024 . Steve Aoki, BLXST, Disco Lines and Briston Maroney headline successful 44th Extravaganza music festival . . . July 10, 2024.
49. https://web.archive.org/web/20080511053753/http://www.dailynexus.com/article.php?a=7632 Rock, Rap Fans Scream at Annual Extravaganza - Daily Nexus
50. https://web.archive.org/web/20080511040607/http://www.dailynexus.com/article.php?a=9756 Fans Flock to UCSB's Extravaganza - Daily Nexus
51. https://web.archive.org/web/20080511172524/http://www.dailynexus.com/article.php?a=11793 Bands, Crowds Jam at Extravaganza - Daily Nexus
52. http://www.dailynexus.com/article.php?a=14217 Harder Stadium Welcomes Crowd for Extravaganza - Daily Nexus
53. http://www.dailynexus.com/article.php?a=16867 Nas, Saosin Draw Extravaganza Crowd - Daily Nexus
54. http://www.dailynexus.com/article.php?a=19018 Ludacris Headlines Music Event - Daily Nexus
55. http://www.dailynexus.com/article.php?a=16739 Flash Mob Announces Annual Extravaganza Lineup
56. http://www.facebook.com/event.php?eid=112413978798286 Facebook Event Announces Extravaganza Lineup Release
57. Web site: Extravaganza Lineup Announced. 9 May 2013.