Extra Energy Explained

Extra Energy Supply Ltd.
Foundation:2014
Defunct:2018
Location:Birmingham, United Kingdom
Type:Utility company
Key People:Moti Ben-Moshe (Owner)

Extra Energy Supply Ltd (trading as extraenergy) was an independent retail energy supplier based in Birmingham, England. It supplied gas and electricity to domestic and small business customers. Extra Energy was part of Extra Holding, which operates in industries including telecoms, travel, insurance and energy.

History

The company was launched in the United Kingdom in April 2014 and by October of that year was the fastest-growing energy supplier in the country.[1]

Extra Energy was founded and solely owned by Moti Ben-Moshe.[2] The company launched in Germany in 2008, where it had more than two million customers by 2014.[3]

The energy supplier consistently featured in "best buy" tables since it launched into the UK market by offering the best dual fuel tariffs,[4] although it drew 1,682 complaints per 100,000 customers in the first three months of 2016, according to figures from Citizens Advice, which said this was "the highest complaints ratio ever recorded" in the five years since it began compiling league tables.[5]

The company appointed Ben Jones,[6] previously CEO of BES Utilities, as managing director of operations in 2015, and hired Richard Rose,[7] formerly director of financial control at RWE npower, as chief financial officer.

On 21 November 2018, Extra Energy ceased trading.[8] The regulator OFGEM automatically protected supplies[9] and assigned Scottish Power as the replacement provider for existing customers after a competitive process.[10] The next month, Mike Denny, Matthew Hammond and Ian Green of PricewaterhouseCoopers LLP were appointed as joint administrators of Extra Energy.[11]

Notes and References

  1. Web site: Extraenergy: why is it attracting so many customers?. Christie. Sophie. 21 November 2014. The Telegraph. 2016-05-03.
  2. Web site: ExtraEnergy, Energylinx for Business tells you about ExtraEnergy. www.energylinxforbusiness.co.uk. 2016-05-03. https://web.archive.org/web/20151002190519/http://www.energylinxforbusiness.co.uk/efb/supplier_extra-energy.html. 2 October 2015. dead.
  3. Web site: German Extra Energy to take on 'big six' with ambitious plans. Massy-Beresford.. Helen. 2014-08-23. Express.co.uk. 2016-05-03.
  4. Web site: Who's behind new best buy energy company Extra Energy?. www.lovemoney.com. 2016-05-10.
  5. News: Small supplier Extra Energy draws 'worst ever' level of complaints. The Telegraph. en-GB. 2017-01-21.
  6. https://uk.linkedin.com/in/ben-jones-1667641b Ben Jones at LinkedIN
  7. https://uk.linkedin.com/in/richard-rose-7b81a322 Richard Rose at LinkedIN
  8. News: Sixth energy firm this year collapses. 2018-11-21. BBC News. 2018-12-01. en-GB.
  9. Web site: Ofgem protects customers of failed supplier Extra Energy. Ofgem. en-gb. 2018-12-01. 21 November 2018.
  10. Web site: Ofgem appoints Scottish Power to take on customers of Extra Energy. Ofgem. en-gb. 2018-12-01. 24 November 2018.
  11. Web site: Extra Energy. PricewaterhouseCoopers. PwC. en-gb. 2019-06-03.