Exeter Chiefs Explained

Teamname:Exeter Rugby
Union:Devon RFU
Fullname:Exeter Rugby Club
Location:Exeter, Devon, England
Countryflag:England
Ground:Sandy Park
Capacity:15,600
Chairman:Tony Rowe OBE
Ceo:Tony Rowe OBE
Captain:Jack Yeandle & Dafydd Jenkins
Appearances:Ben Moon (300)
Top Scorer:Gareth Steenson (2,531)
Most Tries:Sam Simmonds (85)
League:Premiership Rugby
Season:2023–24
Position:7th
Url:https://www.exeterchiefs.co.uk/
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Exeter Chiefs (officially Exeter Rugby Club) is an English professional rugby union club based in Exeter, Devon.[1] They play in Premiership Rugby, England's top division of rugby.

The club was founded in 1871 and since 2006 has played its home matches at Sandy Park, a purpose-built facility on the outskirts of the city. They have been known by the name Chiefs since 1999. The club was promoted to the Premiership for the first time in 2010. Since promotion, the Chiefs have become one of the leading clubs in the Premiership, winning the championship title twice, in 2016–17 and 2019–20 respectively, and reaching a further four finals. In October 2020, the Chiefs won the Champions Cup, the top prize in European club rugby union, for the first time, defeating French club Racing 92 in the final of a tournament that was disrupted by the COVID-19 pandemic.

Exeter are the only club to win the top four tiers of English rugby, winning the Premiership in 2017 and 2020, RFU Championship in 2010, National League 1 in 1997 and National League 2 South in 1996. They have won the Anglo-Welsh Cup/Premiership Rugby Cup three times, most recently in 2022–23, and the European Rugby Champions Cup once, in 2020.

The current director of rugby is Rob Baxter, who was appointed in March 2009.

History

Early years

Exeter Rugby Club was founded in 1871. The club played its first match in 1873 against St. Luke's College, and in 1890 won the Devon Cup. In 1905, the club hosted the first match played by New Zealand on English soil and also in the Northern Hemisphere, at the County Ground. The visitors fixture was against a Devon County XV.[2] It was from that game that New Zealand became known as the "All Blacks".[3]

When league rugby started, Exeter were initially placed in the Devon leagues.

Early league and professional era

In 1993 and 1995, Exeter reached the quarter finals of the Pilkington Cup before being knocked out by top division opponents Leicester Tigers and London Wasps respectively.[4]

In 1997, Exeter were promoted into the Premiership Two for the first time from National League 1. They regularly finished in the top half of the table. In 2005, Exeter finished second in the league, missing out on promotion by four points behind Bristol Rugby. The next season, they moved from the County Ground to Sandy Park due to a need for modern facilities that included corporate hospitality.[5] In 2008 they again finished in second place and again missed out on promotion by finishing behind Northampton Saints. The same situation happened the next season when Exeter finished behind Leeds Carnegie.

Premiership

In 2009, National Division One was reorganised into the RFU Championship with playoffs. During the regular league season, Exeter finished second behind Bristol. In the playoffs, they defeated Bedford Blues and Nottingham, before facing Bristol in the two legged final.[6] Exeter won 9–6 in the first leg at Sandy Park and then won 29–10 at Bristol's Memorial Stadium in the second leg to win promotion to the Premiership for the first time.[7]

In their first season in the Premiership, they finished eighth despite a two-point deduction and a £5,000 fine for fielding too many overseas players during their match against Leeds Carnegie at Headingley Stadium.[8] They also made their debut in the European Challenge Cup, making their way to the quarter finals where they lost to Stade Français.[9] In the next season, they finished fifth in the Premiership which permitted them to play in the Heineken Cup for the first time.[8] In their first season in the Heineken Cup, they were drawn against French Clermont Auvergne, Irish Leinster Rugby and Welsh Scarlets in the group stage. They finished the group third with nine points ahead of Scarlets.[10] In 2014, Exeter Chiefs won their first major rugby trophy after they defeated Northampton Saints in the Anglo-Welsh Cup 15–8 at Sandy Park.[11]

Recent seasons

In the 2015–16 season the Chiefs finished in second place in Premiership Rugby[12] entitling them to a home semi final in the Aviva Premiership which was played against Wasps. They won the match 34-23[13] thanks to two penalty tries, a try from Ian Whitten and a try from Dave Ewers as well as two penalties and four conversions from Gareth Steenson. This meant the Chiefs qualified to their first Aviva Premiership final on 28 May. They lost 28–20 to champions Saracens despite tries from England international Jack Nowell and club captain Jack Yeandle as well as 2 penalties and 2 conversions from Gareth Steenson.[14]

The Chiefs also reached the quarter-final of the European Champions Cup in 2015–16. They were drawn away to Wasps in a tight game which they eventually lost 25–24 at the Ricoh Arena after Wasps' Jimmy Gopperth kicked a last-minute conversion.[15]

In 2016–17, the Chiefs won the Premiership for the first time in their history by beating Wasps in the final 23–20. The game finished 20–20 at full time with captain Gareth Steenson slotting a late penalty to take it to extra time. In extra time, Steenson added another penalty to secure the victory.[16]

The Chiefs finished the 2017–18 season eight points clear at the top of the Premiership Rugby table, but ultimately lost to 27–10 to Saracens in the final on 26 May 2018.[17]

The Chiefs saw their most success to date during the 2019–20 season, winning an historic double of the European Rugby Champions Cup, in their first appearance in the final, and the Premiership.[18]

In light of several controversies regarding their crest, the club unveiled a new logo ahead of the 2022–23 season (see below).[19]

In the 2023–2024 season Exeter finished 7th and reached the quarter finals of the champions cup and topped their rugby cup group and then lost in the semi finals to Gloucester. They won their first game 65–20 against Saracens but lost their final game to Leicester tigers.

Stadium

Exeter play their home games at Sandy Park, which is located on the outskirts of the city. The club moved from their previous home, the County Ground, in 2006 having played there regularly since 1905.[20] In 2002, Exeter Chiefs started looking for a new stadium because they felt the County Ground provided insufficient opportunities for growth. Despite concerns and opposition from traditionalists within the club, the motion to move was passed by 99% of the attendees at Exeter's annual general meeting. Sandy Park can accommodate 12,800 spectators, however, there are plans to increase this capacity to 20,600 with phase one having begun in early 2014.[21] These plans came about because of a requirement for later stages of European matches to be played at grounds with a capacity of at least 20,000.[22] Following recent East stand changes during 21/22, capacity now at 15,600

Logos and kits

Current kit

The kit is supplied by Samurai Rugby Gear. On the front of the shirt, Troy appear on the centre and the top left and Watson is on the top right. M.J Baker Foods is on the right sleeve. On the back of the shirt, Centrax is on the top while Sandy Park is on top of the squad number and Bradfords Building Supplies at the bottom. On the shorts, SW Comms (which also appear on the centre and the top left on the front of the shirt) is on the bottom left of the front shorts while on the back shorts, Frobishers Juices is at the top while Otter Brewery is on the bottom left.

Logo issue

In 1999, Exeter Rugby Club turned semi-professional and changed their name to Exeter Chiefs, adopting a logo of a man in a headdress.[23] The team had previously been referred to as the Chiefs in the 1930s,[24] and Exeter rugby sides have done so as far back as 1908.[25] In 2016, the club's fans were called upon to change their behaviour over concerns that it could be considered an offensive appropriation of Native American culture.[26]

In July 2020, a group set up by Exeter Chiefs supporters called for the club's "racist use of Native American imagery and branding" to be dropped, comparing the use of the headdresses and chanting the tomahawk chop to blackface. A petition gained more than 550 signatures in a week, with Exeter's Labour MP, Ben Bradshaw, also publicly backing the move.[27] By Wednesday 8 July the petition had grown to 2,000 signatures and the debate about whether a re-brand was needed gained widespread attention.[28] [29] [30] By 29 July the petition had gained 3,700 signatures and the issue was considered by the Exeter Board of Directors, they decided their branding was "highly respectful" but nonetheless retired their mascot Big Chief which "could be regarded as disrespectful". This decision was called "tone deaf" by the petitioners and considered controversial in the wider press.[31] [32]

In October 2021, fellow Premiership club Wasps called on the RFU and Premiership Rugby to rule on the acceptability of Exeter fans wearing Native American-style headdresses and discouraged the visiting Exeter fans from wearing them, though they stopped short of a ban.[33] In November 2021 the National Congress of American Indians published an open letter calling for Exeter to drop their logo, the use of headdresses and venue names such as the 'Wigwam Bar', and that the continued use of such things perpetuated "dehumanising stereotypes".[34] In response to this, the club stated that this issue would be addressed in the November AGM, and a decision made by the board of directors in the following weeks.[35]

On 27 January 2022 it was announced that the club would be dropping the Native American branding in July 2022. The club now use imagery depicting the Iron Age tribe, the Dumnonii.[36]

Season summaries

PremiershipDomestic CupEuropean Cup
SeasonCompetitionFinal PositionPointsPlay-OffsCompetitionPerformanceCompetitionPerformance
1987–88Courage League Division 39th8N/AJohn Player CupN/ANo competitionN/A
1988–89Courage League Division 39th8Pilkington Cup3rd round
1989–90Courage League Division 36th11Pilkington Cup4th round
1990–91Courage League Division 34th16Pilkington Cup3rd round
1991–92Courage League Division 34th18Pilkington Cup2nd round
1992–93Courage League Division 33rd17Pilkington CupQuarter-final
1993–94Courage League Division 36th19Pilkington Cup2nd round
1994–95Courage League Division 310th (R)7Pilkington CupQuarter-final
1995–96Courage League Division 41st (P)28Pilkington Cup4th roundNo English teamsN/A
1996–97Courage League Division 31st (P)50Pilkington Cup3rd roundNot qualifiedN/A
1997–98Allied Dunbar Premiership 211th12Tetley's Bitter Cup4th roundNot qualifiedN/A
C&G Cup4th in pool
1998–99Allied Dunbar Premiership 25th29Tetley's Bitter Cup5th roundNo English teamsN/A
C&G Cup2nd round
1999–00Allied Dunbar Premiership 24th38Tetley's Bitter Cup4th roundNot qualifiedN/A
2000–01National Division 13rd71Tetley's Bitter Cup4th roundNot qualifiedN/A
2001–02National Division 13rd92Powergen Cup6th roundNot qualifiedN/A
Powergen ShieldRunners-up
2002–03National Division 13rd104Powergen Cup6th roundNot qualifiedN/A
Powergen ShieldRunners-up
2003–04National Division 16th74Powergen Cup4th roundNot qualifiedN/A
2004–05National Division 12nd101Powergen Cup5th roundNot qualifiedN/A
2005–06National Division 16th71EDF Energy TrophySemi-finalNot qualifiedN/A
2006–07National Division 14th101EDF Energy TrophyRunners-upNot qualifiedN/A
2007–08National Division 12nd116EDF Energy TrophyRunners-upNot qualifiedN/A
2008–09National Division 12nd119EDF Energy TrophySemi-finalNot qualifiedN/A
2009–10RFU Championship2nd (P)88ChampionsBritish and Irish Cup4th in poolNot qualifiedN/A
2010–11Premiership8th43-LV= Cup4th in poolChallenge Cup2nd in pool
2011–12Premiership5th59-LV= Cup2nd in poolChallenge CupQuarter-final
2012–13Premiership6th59-LV= Cup2nd in poolHeineken Cup3rd in pool
2013–14Premiership8th45-LV= CupChampionsHeineken Cup3rd in pool
2014–15Premiership5th68-LV= CupRunners-upChallenge CupSemi-final
2015–16Premiership2nd74Runners-upNo competitionN/AChampions CupQuarter-final
2016–17Premiership2nd84ChampionsAnglo-Welsh CupRunners-upChampions Cup3rd in pool
2017–18Premiership1st85Runners-upAnglo-Welsh CupChampionsChampions Cup2nd in pool
2018–19Premiership1st86Runners-upPremiership Cup2nd in poolChampions Cup2nd in pool
2019–20Premiership1st74ChampionsPremiership CupSemi-finalChampions CupChampions
2020–21Premiership2nd82Runners-upPremiership Cupno competitionChampions CupQuarter-finals
2021–22Premiership7th69-Premiership Cup3rd in poolChampions CupRound of 16
2022–23Premiership7th48-Premiership CupChampionsChampions CupSemi-final
2023–24Premiership7th50-Premiership CupSemi-finalChampions CupQuarter-final
Gold background denotes champions
Silver background denotes runners-up
Pink background denotes relegated

Club honours

Exeter Chiefs

Exeter Braves

Current squad

The Exeter Chiefs squad for the 2024–25 season is:

Academy squad

The Exeter Chiefs Academy squad is:[37] [38]

Club staff

First Team Coaching[39]

RoleName
Director of Rugby Rob Baxter
Team manager Tony Walker
Head coach Ali Hepher
Forwards coach Rob Hunter
Defence coach Julian Salvi
Skills coach Ricky Pellow

Academy

RoleName
Academy manager Rob Gibson
Senior academy coach Haydn Thomas

Notable former players

Lions tourists

The following players have toured with the Lions while playing for Exeter:

Rugby World Cup

The following are players which have represented their countries at the Rugby World Cup, whilst playing for Exeter:

TournamentPlayers selected playersOther national team players
20033-Richard Liddington , Siaosi Vaili, Opeta Palepoi
20113-
20157Geoff Parling, Jack Nowell, Henry SladeTomas Francis, Chrysander Botha , Elvis Taione , Michele Campagnaro
20196Luke Cowan-Dickie, Jack Nowell, Henry Slade
20233Dafydd Jenkins, Christ Tshiunza, Nika Abuladze

Notes

Academy squad

Further reading

Notes and References

  1. Web site: Contact. Exeter Chiefs F.C.. 7 May 2013.
  2. Book: Tobin, Christopher . 2005 . The Original All Blacks 1905–06 . Auckland, New Zealand . Hodder Moa Beckett . 1-86958-995-5 . 31.
  3. News: Frank Keating . How the original All Blacks went down in the annals of history . The Guardian. 3 November 2010 . 6 May 2014.
  4. Web site: 130 Years of Rugby History . Proteus Media . 6 May 2014 . https://web.archive.org/web/20140506112643/http://www.proteusmedia.co.uk/files/p_POArticleDisplay.asp?sectionID=PO&prID=314&clientID=16 . 6 May 2014 . dead .
  5. Web site: Exeter Chiefs . Scrumdown.org.uk . 29 April 2014 . 6 May 2014.
  6. News: Gibbins . Dave . Exeter Chiefs closing in on Premiership dream . BBC Sport . 25 May 2010 . 6 May 2014.
  7. News: Tuckett . Phil . Bristol 10-29 Exeter (Exeter win 38-16 on aggregate) . BBC Sport . 26 May 2010 . 6 May 2014.
  8. Web site: Exeter Chiefs deducted two points and fined £5,000 . BBC Sport . 27 April 2011 . 6 May 2014.
  9. Web site: Exeter's hopes of European silverware are dashed . ITV . 6 May 2014.
  10. Web site: Heineken Cup 2012/13 - Points table . ESPN . 7 May 2014.
  11. Web site: Osborne . Chris . LV= Cup final: Exeter Chiefs 15-8 Northampton Saints . BBC Sport . 16 March 2014 . 7 May 2014.

    In 2014–15 Exeter Chiefs finished 6th in the Aviva Premiership, reached the semi-finals of the European Challenge cup, losing at Gloucester, and reached the final of the LV Cup again, losing 22–20 to Saracens at Franklins Gardens.

  12. News: Aviva Premiership Table: 2015-16. https://web.archive.org/web/20170222062744/http://www.telegraph.co.uk/sport/rugbyunion/tables/9617786/Aviva-Premiership-Table-2015-16.html. dead. 22 February 2017. Telegraph.co.uk. 20 February 2017. en.
  13. News: Premiership semi-final: Exeter Chiefs 34-23 Wasps. 21 May 2016. BBC Sport. 20 February 2017. en-GB.
  14. News: Premiership final: Saracens 28-20 Exeter Chiefs. 28 May 2016. BBC Sport. 20 February 2017. en-GB.
  15. News: Match report: Wasps vs Exeter. 9 April 2016. The Independent. 20 February 2017. en-GB.
  16. Web site: Match Report: Wasps 20 Exeter Chiefs 23 (AET). Premiership Rugby. 27 May 2017. 1 November 2020.
  17. Web site: Premiership final: Exeter Chiefs 10-27 Saracens. BBC. 26 May 2018. 1 November 2020.
  18. Web site: Mick Cleary's verdict: Double-winners Exeter Chiefs join elite club after show of heart, soul and muscle. https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/rugby-union/2020/10/24/mick-clearys-verdict-double-winners-exeter-chiefs-join-elite/ . 12 January 2022 . subscription . live. The Telegraph. 24 October 2020. 1 November 2020.
  19. Web site: Chiefs reveal new visual identity. 27 January 2022. www.exeterchiefs.co.uk. en-gb.
  20. Web site: History - Exeter Chiefs.
  21. Web site: Phase One works to begin at Sandy Park.
  22. Web site: Pilnick . Brent . Exeter Chiefs granted permission for Sandy Park expansion . BBC Sport . 30 October 2012 . 7 May 2014.
  23. Web site: Freshers' guide to: Exeter Chiefs . Freshers' guide to: Exeter Chiefs . University of Exeter . 6 May 2014. https://web.archive.org/web/20140506112219/http://xmedia.ex.ac.uk/wp/wordpress/freshers-guide-to-exeter-chiefs/. 6 May 2014.
  24. Web site: "An Interview with Bob Staddon". 3 September 2012.
  25. News: Kitson . Robert . 27 January 2022 . Exeter Chiefs replace Native-American branding with new Celtic logo . en-GB . The Guardian . 22 February 2023 . 0261-3077.
  26. Web site: "Playing Indian": Exeter Rugby in a Postcolonial Age. Rachel . Herrmann. 9 June 2016. Centre for Imperial and Global History, University of Exeter.
  27. News: Group Started by Exeter Chiefs supporters petition club to drop racist imagery. https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/rugby-union/2020/07/01/group-started-exeter-chiefs-supporters-petition-club-drop-racist/ . 12 January 2022 . subscription . live. The Daily Telegraph. 1 July 2020.
  28. News: The branding debate that has split Exeter Chiefs fans. RugbyPass. 8 July 2020.
  29. News: Exeter Chiefs fans at odds over use of Native American branding. BBC Sport. 8 July 2020.
  30. News: Face-Off: Is Exeter Chiefs' branding appropriate?. Rugby World. 5 July 2020.
  31. Web site: Exeter to keep Chiefs name & logo, but retire 'Big Chief' mascot. BBC Sport. 29 July 2020.
  32. Web site: Exeter Chiefs controversially keep logo following branding review but retire mascot. Sky Sports. 29 July 2020.
  33. News: Premiership club Wasps ask rugby bosses for 'headdress' steer for Exeter Chiefs game. BBC Sport. 12 October 2021. 11 November 2021.
  34. News: Exeter Chiefs: National Congress of American Indians call on Premiership club to drop Native American branding. BBC Sport. 11 November 2021. 11 November 2021.
  35. Web site: Exeter Rugby Club Statement. 7 December 2021. www.exeterchiefs.co.uk. en-gb.
  36. Web site: Chiefs reveal new visual identity . 22 February 2023 . www.exeterchiefs.co.uk . en-gb.
  37. News: Exeter Chiefs Player List . Exeter Chiefs . 13 November 2023. 13 November 2023.
  38. News: Exeter squad for season 2023/2024 . All Rugby . 13 November 2023. 13 November 2023.
  39. Web site: Exeter Chiefs Coaching Staff. exetercheifs.co.uk. 4 June 2019.