ExerciseTV explained

ExerciseTV
Owner:Comcast
Time Warner Cable
New Balance
Jake Steinfeld
Company Type:Joint venture
Key People:Chris Mansolillo
Jake Steinfeld
Num Employees:8 (2009)
Industry:Video on demand

ExerciseTV was an American video-on-demand (VOD) service available to digital cable customers.[1] [2] [3] The network received around eight million views every month.[2]

ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.[4]

History

ExerciseTV was launched in January 2006 by Jake Steinfeld and was a joint venture between him, Comcast, Time Warner Cable, and New Balance.[5] [3] [6] [7] The service was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners. It was available in the United States via the digital cable services of Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.[1]

ExerciseTV shut down on December 31, 2011.

Notes and References

  1. News: Coke to sponsor ExerciseTV . . . 2007-12-28 . 2009-04-17 . https://web.archive.org/web/20110526160322/http://www.bizjournals.com/atlanta/stories/2007/12/24/daily10.html . 2011-05-26 . dead .
  2. News: Anjali . Athavaley . Lean Times Bring Workouts Home . . . 2009-04-16 . 2009-04-17 . https://web.archive.org/web/20111104002340/http://online.wsj.com/article/SB123984558896723563.html . 2011-11-04 . dead .
  3. News: Comcast's ABQ customers workin' out to ExerciseTV . . . 2008-02-28 . 2009-04-17 . https://web.archive.org/web/20110526160339/http://www.bizjournals.com/albuquerque/stories/2008/02/25/daily26.html?Ia7HR4TvBI6uygSh1Ln7CA . 2011-05-26 . dead .
  4. News: Anne E . Stein . The ups and downs of ExerciseTV . https://web.archive.org/web/20121020043205/http://pqasb.pqarchiver.com/chicagotribune/access/1190479711.html?dids=1190479711:1190479711&FMT=ABS&FMTS=ABS:FT&date=Jan+07,+2007&author=Anne+E+Stein,+Special+to+the+Tribune&pub=Chicago+Tribune&desc=The+ups+and+downs+of+ExerciseTV&pqatl=google . dead . October 20, 2012 . . . 2007-01-07 . 2009-04-17 .
  5. News: Comcast, Time Warner Launch ExerciseTV . . . 2006-01-19 . 2009-04-17 . https://web.archive.org/web/20150220110552/http://articles.latimes.com/2006/jan/19/business/fi-briefs19.3 . 2015-02-20 . live .
  6. News: Hill, Miriam . A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel . . . 2006-01-18 . 2009-04-17 . https://archive.today/20240525135406/https://www.webcitation.org/62jXyXXk5?url=http://iw.newsbank.com/iw-search/we/InfoWeb%3Fp_action=doc&p_theme=aggdocs&p_topdoc=1&p_docnum=1&p_sort=YMD_date:D&p_product=AWNB&p_docid=10F3C4D5542FD0F0&p_text_direct-0=document_id%3D(%2010F3C4D5542FD0F0%20)&p_nbid=N68L58NNMTMxOTY3MTAwMC41ODMxMDY6MTo5OjEyOC . 2024-05-25 . dead .
  7. News: David . Lieberman . VOD offers new way to work out . . . 2006-01-17 . 2009-04-17 . https://web.archive.org/web/20080726073134/http://www.usatoday.com/tech/news/2006-01-17-comcast-vod-exercise_x.htm . 2008-07-26 . dead .