Ex.co explained

EX.CO
Former Name:Playbuzz
Predecessors:-->
Successors:-->
Founded:2012
Founders:Tom Pachys, Shaul Olmert, Shachar Orren
Hq Location City:New York City
Areas Served:-->
Key People:Tom Pachys, CEO[1]
Shachar Orren, CMO/CRO
Yaniv Lubinski, CFO
Oren Regev, Chief Product Officer
Profit:-->
Profit Year:-->
Owners:-->

EX.CO is a Disney-backed,[2] publisher video technology platform.[3] It is used by publishers such as Nasdaq and News UK[4] to help them manage their video strategy, including content and monetization.[5]

History

EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the co-founder of Whimado.

Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures.[6] In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[7] [8] This brought Playbuzz's total funding to $66 million.[9]

In November 2019, Playbuzz changed its company name to EX.CO.[10] Shachar Orren was later named a co-founder of the company in 2021.[11]

In January 2024, EX․CO was chosen as the preferred video platform by the Local Media Consortium (LMC), a group focused on providing strategic partnerships for approximately 5,000 local media outlets including Bonneville International and WRAL.[12]

Acquisitions

In 2021, EX.CO acquired video monetization technology company Cedato.[13]

In 2022, the company announced the acquisition of the machine-learning company Bibblio.[14]

Products

In 2023, EX․CO announced new AI-driven content recommendations and premium video libraries for publishers which identify the most contextually relevant video for each article and the highest-yielding feed for a page on a publisher's site.[15]

In 2024, EX․CO launched a vertical video player for publishers' mobile and desktop websites to help monetize content.[16]

Awards

1. 2022 Business Insider: Hottest Marketing Tech Companies of 2022[17]
2. 2023 Digiday Video & TV Awards: Best Digital Video Monetization Program [18]
3. 2024 Digiday Media Awards: Best Video Platform [19]

See also

External links

Notes and References

  1. Web site: Playbuzz CEO Shaul Olmert to Step Down . Calcalist. 10 October 2019 . 31 December 2019.
  2. Web site: Blount . Leslie . How Personalization Helped Alex and Ani Boost Conversions 65% . Adweek . 25 March 2022 . 29 April 2022.
  3. Web site: Johnson . Lynne d . Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys . AdMonsters . 27 March 2023 . 2 May 2023.
  4. Web site: Griffin . Rob . How online publishers can turn video into a top revenue earner. Press Gazette . 9 January 2024 . 24 July 2024.
  5. Web site: Steigrad . Alexandra . How a top CMO keeps up with ‘5 meetings every hour’ at Cannes Lions: ‘My calendar looks insane’. Page Six . 20 June 2024 . 24 July 2024.
  6. News: Kosoff. Maya. A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook - Including BuzzFeed. 16 February 2015. The Business Insider. 10 October 2014.
  7. News: Shead. Sam. Playbuzz raised $35 million for its platform that aims to help publishers engage with the 'Snapchat generation'. 27 November 2017. The Business Insider. 27 September 2017.
  8. News: Marshall. Jack. Disney-backed Playbuzz raises $35 million to grow content creation platform. 27 November 2017. MarketWatch. 27 September 2017.
  9. News: Ellingson. Annlee. Disney invests more in accelerator graduate Playbuzz. 27 November 2017. L.A. Biz. 27 September 2017.
  10. News: Ha . Anthony . Playbuzz becomes Ex.co and expands its content marketing platform . 27 February 2020 . Tech Crunch . 18 November 2019.
  11. News: Spiro . James . EX․CO appoints Shachar Orren as Co-Founder. 25 July 2024 . CTECH . 13 October 2021.
  12. News: Lafayette . Jon . Local Media Consortium Picks Ex.Co Video Publishing Technology . 24 July 2024 . Broadcasting + Cable . 24 January 2024.
  13. Web site: Ha . Anthony . EX.CO acquires video adtech company Cedato . TechCrunch . 22 April 2021 . 29 April 2022.
  14. Web site: EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses . Martech Series . 12 April 2022 . 29 April 2022.
  15. Web site: Johnson . Lynne d . Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys. AdMonsters . 27 March 2023 . 24 July 2024.
  16. Web site: Meier . Dan . EX.CO Launches Vertical Video Player for Publishers. VideoWeek . 3 January 2024 . 24 July 2024.
  17. Web site: Johnson . Lauren . The hottest marketing tech companies of 2022. Business Insider . 28 November 2022 . 24 July 2024.
  18. Web site: Awards . Digiday . PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners. Digiday . 7 March 2023 . 24 July 2024.
  19. Web site: Awards . Digiday . Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners. Digiday . 14 May 2024 . 24 July 2024.

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