Every Second Counts is an Internet meme in which comedians outside of the United States were challenged to produce parody videos of U.S. President Donald Trump's inaugural address that "From this day forward, it's gonna be only America first! America first!" The first parody video was produced by Dutch comedian Arjen Lubach within two days after Trump's inaugural address. The second comedian to produce a parody video in the same format as Lubach's video, Jan Böhmermann of Germany, challenged comedians around the world to produce similar videos in the same format of introducing one's own country with a dose of self-deprecating humour and requesting to become 'second' after America.[1]
See main article: Zondag met Lubach. The first parody video, which inspired all the other parody videos, was produced by Dutch comedian Arjen Lubach's show Zondag met Lubach. Lubach's parody video, titled "The Netherlands welcomes Trump in his own words", was broadcast on 22 January 2017.[1] In the video, Trump's speeches and actions –mostly from his election campaign– are imitated and mocked by voice actor Greg Shapiro,[2] who gives a short description of the Netherlands using some self-mockery as well, finishing with the request that the Netherlands may come 'second' if America is to be 'first'.[1] A semi-serious undertone is formed by fears that Trump's announced "America First" policy signifies isolationism, including withdrawing U.S. support for NATO:[3] "If you screw NATO, you're gonna make our problems great again."[4] The video went viral, being discussed by multiple international newsmedia[5] [6] and reaching over 73 million views worldwide by 3 February.[1]
On 2 February during Neo Magazin Royale, Jan Böhmermann questioned the Dutch's role as second to America, broadcasting a rival video that claimed 'Germany second' whilst making fun of the Netherlands and Germany itself as well. Then, he encouraged other satirical talkshow producers in all European countries to make similar videos parodying Trump, themselves and questioning the Netherlands' second place behind America.[1] [7] Production teams in at least eleven other countries committed to making their own parody videos, and by 3 February, versions for Belgium (by De Ideale Wereld), Switzerland (by Deville Late Night), Denmark (by Natholdet), Portugal (by 5 Para A Meia-Noite) and Lithuania (by Laikykitės ten) had been released; these would all be gathered on the website everysecondcounts.eu.[1] [7]
Shaun Streeter did the voice for the videos produced by Switzerland, Portugal, Germany, Luxembourg, and Denmark.[2]
By 6 February, Italy (by Casa Surace), Luxembourg (by Studio Ben), and Morocco (a non-European country, expanding the contest further) had joined the fray.[8] On 8 February, the website of Every Second Counts changed the original layout from a virtual 360° NATO council room with national flags of all European countries plus Morocco and Namibia next to each seat, to a clickable world map divided into the continents of "Europe", "Middle East", "Africa", "Oceania", "North Asia", "South Asia", "North America" and "South America", with "North Asia" and "North America" currently being unavailable.[9]
Though widely varying in contents specific to each country's presentation, and the way in which they criticise and/or ridicule President Trump and his ideas and actions, the videos often share common elements. Many revolve around (sarcastically) taking pride in or mocking their own country's history, and comparing it to Trump's actions or American history in general, and how the latter is better, equal or worse.[4] [10]
Note: EverySecondCounts.eu only lists countries
The table below lists 117 videos for 80 unique countries. At four videos, there are more videos for Algeria than for any other country listed. The website EverySecondCounts.eu features 38 of the videos, only one per country.
| Country | Date | Creator(s) | Title | Listed at EverySecondCounts.eu? | Link | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 22 January 2017 | Zondag met Lubach | "The Netherlands welcomes Trump in his own words" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 February 2017 | Neo Magazin Royale | "Germany second | NEO MAGAZIN ROYALE mit Jan Böhmermann"|style="text-align: center;"| Yes || Video|-| || 2 February 2017 || || "Denmark second | Denmark Trumps The Netherlands at being no. 2" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 February 2017 | 5 Para A Meia-Noite | "Portugal Second" | Yes | Video (alternate) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 February 2017 | "Switzerland Second (official)" | Yes | Video | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 February 2017 | "America First, Belgium Second" | Yes | Video | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 February 2017 | "Lithuania welcomes Trump" | Yes | Video | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5 February 2017 | Studio Ben | "Luxembourg Second (Official)" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 6 February 2017 | Amiroo | "America First ... but what about Iran? #everysecondcounts" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 6 February 2017 | Casa Surace | "Italy Second - Reaction to Trump's America First" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 6 February 2017 | Marouane Lamharzi Alaoui | "Morocco Second (Official)" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7 February 2017 | Willkommen Österreich | "Austria Second - Willkommen Österreich" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7 February 2017 | Gospodari Na Efira | "Bulgaria second (Official) | България втора"|style="text-align: center;"| Yes || Video|-| || 7 February 2017 || || "America first, Czech Republic FIFTY FIRST! (official)"|style="text-align: center;"| Yes || Video|-| || 7 February 2017 || Emisiunea Lumina || "AMERICA FIRST, MOLDOVA SECOND (hand)"|style="text-align: center;"| Yes || Video|-| || 7 February 2017 || Coolbox Cinema & EES TV || "America First /NAMIBIA FIRST (NOT SECOND) | Response to the Netherlands Trump welcome video" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7 February 2017 | "America first... Slovenia second (OFFICIAL)" | Yes | Video | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8 February 2017 | The Weekly with Charlie Pickering | "The Weekly: Make Australia Second" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8 February 2017 | Jono and Ben | "America First, New Zealand Second" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8 February 2017 | "AMERICA FIRST, POLAND FIRSTER!" | Yes | Video | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9 February 2017 | News Bar | "Croatia Second | OFFICIAL | News Bar"|style="text-align: center;"| Yes || Video|-| || 9 February 2017 || Nútíminn || "Iceland Second (official)"|style="text-align: center;"| Yes || Video|-| || 9 February 2017 || || "America First, Finland Second (OFFICIAL)"|style="text-align: center;"| Yes || Video|-| || 9 February 2017 || Late Motiv || "LATE MOTIV - America First, Spain Second. Official Vídeo"|style="text-align: center;"| Yes || Video|-| || 11 February 2017 || Tá no Ar || "America first, Brazil second!"|style="text-align: center;"| Yes || Video|-| || 12 February 2017 || Gav Ha'Uma || "Lior Schleien - America first, Israel second"|style="text-align: center;"| Yes || Video|-| || 13 February 2017 || ArmComedy || "Armenia Second (Alternative First) | An Introductory Video For Donald Trump" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 13 February 2017 | Njuz.net | "America first, Russia also first, and Serbia first after that #everysecondcounts" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 13 February 2017 | (unknown) | "America First, Slovakia Second/ Slovakia Welcomes Trump In His Own Words (Official)" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 14 February 2017 | Sooperfly | "America First, India Second [Official] - Welcome President Trump" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 15 February 2017 | Lovin Malta | "America First, Malta Second" | Yes | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 16 February 2017 | Joe Tube | "America First | Egypt Second (OFFICIAL)"|style="text-align: center;"| Yes || Video|-| || 16 February 2017 || C8 || "America first, France second (official)"|style="text-align: center;"| Yes || Video|-| || 22 February 2017 || Radio Arvyla || "America First. GREECE SECOND! (Official)"|style="text-align: center;"| Yes || Video|-| || 25 February 2017 || Cyprify Cypriots || "America First, Cyprus Second (official)"|style="text-align: center;"| Yes || Video|-| || 28 February 2017 || Kfm Breakfast || "America first, South Africa second -by KFM Breakfast"|style="text-align: center;"| Yes || Video|-| || 21 March 2017 || NANO || "America First, Chile Second"|style="text-align: center;"| Yes || Video|-| || 23 March 2017 || iMedia HUB || "Georgia Second Official"|style="text-align: center;"| Yes || Video|-| || 3 February 2017 || Hans-Martin Leopold || Switzerland First - Who Wants To Be Second?|style="text-align: center;"| No || Video|-| || 4 February 2017 || Mr. Kapuzo || "KAZAKHSTAN SECOND (official) America First | Response to the Netherlands"|style="text-align: center;"| No || Video|-| || 5 February 2017 || Daniel Muukkonen || America First but Finland Second! #Everysecondcounts|style="text-align: center;"| No || Video|-| || 5 February 2017 || Valentin Guerin || "France welcomes Trump in his own words / America First - France Second"|style="text-align: center;"| No || Video|-| || 6 February 2017 || friendlyjordies || America First, Australia Second/ Australia Welcomes Trump In His Own Words (Official)|style="text-align: center;"| No || Video|-| || 6 February 2017 || karakter.ba || America First, Bosnia Second|style="text-align: center;"| No || Video|-| || 6 February 2017 || Ivan Saric || "Croatia Second (official) - ŠarićMarekovićTomacProduction"|style="text-align: center;"| No || Video|-| || 6 February 2017 || Danilo Trampovski || "Macedonia welcomes Trump in his own words - America first, Macedonia second"|style="text-align: center;"| No || Video|-| || 6 February 2017 || Creative Shugel || "Pakistan Third, America First"|style="text-align: center;"| No || Video|-| || 6 February 2017 || SingingWithLyricsHD || "America First, Sweden Second | #PewdiepieSecond | Introduction video to Trump"|style="text-align: center;"| No || Video|-| || 7 February 2017 || FOURLAUT TV || "Austria Second | OFFICIAL | fourlaut - PULS 4"|style="text-align: center;"| No || Video|-| || 7 February 2017 || 60seconds.cz || "America first - Czech version (Official)"|style="text-align: center;"| No || Video|-| || 7 February 2017 || SinätuubaTV || FINLAND WELCOMES TRUMP - AMERICA FIRST, FINLAND SECOND! (OFFICIAL)|style="text-align: center;"| No || Video|-| || 7 February 2017 || Niels Fennema || "America first, North Korea second"|style="text-align: center;"| No || Video|-| || 7 February 2017 || Toniemcee || "SPAIN SECOND | A message for President Donald Trump"|style="text-align: center;"| No || Video|-| || 7 February 2017 || MovieMenno || SWEDEN Welcomes TRUMP In His Own Words - America First, Sweden Second [OFFICIAL ]|style="text-align: center;"| No || Video|-| || 8 February 2017 || TRENDĪGS LATVIJĀ || "Latvia second / Latvija ielūdz Trampu"|style="text-align: center;"| No || Video|-| || 8 February 2017 || RazvanoCojo || "America First & Romania Second | Romania welcomes Trump in his own words"|style="text-align: center;"| No || Video|-| || 8 February 2017 || Fun Radio || America first, Slovakia second.|style="text-align: center;"| No || Video|-| || 9 February 2017 || Miksa Perényi || "America first, Hungary third?"|style="text-align: center;"| No || Video|-| || 9 February 2017 || tazky tyzden || America first, Slovakia second|style="text-align: center;"| No || Video|-| || 9 February 2017 || Rosario Achola || America First: Uganda welcomes Trump in his own words #everysecondcounts|style="text-align: center;"| No || Video|-| || 10 February 2017 || Karaoke Shqip || "America First, Albania Second (Official) | Introduction video to Trump #EverySecondCounts" | No | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10 February 2017 | Hutong School | "America First, China Second #EverySecondCounts (Official)" | No | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10 February 2017 | eightytwenty | "America First, Ireland Second." | No | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10 February 2017 | Sascha Engel | ISRAEL SECOND / Israel First (Official) - #EverySecondCounts | No | Video | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10 February 2017 | Phenomeno Studios | "MEXICO SECOND - (Official) | #EverySecondCounts #VibraMexico"|style="text-align: center;"| No || Video|-| || 10 February 2017 || BRomania || "America First & Romania Second or at Least Top 100 Please (OFFICIAL)"|style="text-align: center;"| No || Video|-| || 10 February 2017 || Cronica Carcotasilor || "America first, Romania second! #everysecondcount"|style="text-align: center;"| No || Video|- | || 10 February 2017 || TheSmartLocal || "America First, Singapore Second (Official) - Welcoming Trump In His Own Words #EverySecondCounts"|style="text-align: center;"| No || Video|-| || 11 February 2017 || Japan Second || "America First, Japan Second(Official)日本語字幕あり- Welcome President Trump"|style="text-align: center;"| No || Video|-| || 12 February 2017 || El Manchar || America First, Algeria Second|style="text-align: center;"| No || Video|-| || 12 February 2017 || Dino || "Bosnia first, America second"|style="text-align: center;"| No || Video|-| || 12 February 2017 || Mente Selecta || "America First, COLOMBIA Second (OFFICIAL) | #everysecondcounts"|style="text-align: center;"| No || Video|-| || 12 February 2017 || Fast&Fun || Georgia welcomes Trump / America first - Georgia Second|style="text-align: center;"| No || Video|-| || 12 February 2017 || VCreat Studios || "America First, India Second(official) | #everysecondcounts - VCreat|style="text-align: center;"| No || Video|-| || 12 February 2017 || RVAS SFS || Iran Second|style="text-align: center;"| No || Video|-| || 13 February 2017 || Japan Second || "America First - Japan Second (OFFICIAL) #everysecondcounts #japansecond"|style="text-align: center;"| No || Video|-| || 13 February 2017 || 451 Grad || "Russia Second or First | Russia welcomes Trump in his own words | everysecondcounts"|style="text-align: center;"| No || Video|-| || 13 February 2017 || Let's Challenge! || America First, Russia Also / Russia Welcomes Trump In His Own Words #everysecondcounts|style="text-align: center;"| No || Video|-| || 13 February 2017 || Maxim Krasnov || America First, Russia Second|style="text-align: center;"| No || Video|-| || 13 February 2017 || Pakistani Reacts || "America First Pakistan Second? | Pakistani Welcomes Trump in His Own Words"|style="text-align: center;"| No || Video|-| || 13 February 2017 || maksic13 || "Serbia Second"|style="text-align: center;"| No || Video|-| || 13 February 2017 || balbazz || Tunisia Welcomes Trump In His Own Words [Official]|style="text-align: center;"| No || Video|-| || 13 February 2017 || CEMCORDER || TURKEY SECOND Official America First|style="text-align: center;"| No || Video|-| || 14 February 2017 || travelergeek || America First | Algeria Second #everysecondcounts.eu|style="text-align: center;"| No || Video|-| || 14 February 2017 || OscW || "America First - Sweden second?"|style="text-align: center;"| No || Video|-| || 15 February 2017 || NRK|| "America First - Norway Second"|style="text-align: center;"| No || Video|-| || 17 February 2017 || Mumu Muslim || America First - Algeria Second - Morocco Last |style="text-align: center;"| No || Video|-| || 17 February 2017 || POS RONDA || America First, Indonesia Second - A greeting for President Trump|style="text-align: center;"| No || Video|-| || 17 February 2017 || Bjørndal TV || Norway Second #everysecondcounts - A message to Donald Trump from Norway|style="text-align: center;"| No || Video|-| || 17 February 2017 || Radio ChillyWilly || "America First, Nicaragua Second (Official)"|style="text-align: center;"| No || Video|-| || 20 February 2017 || Haikal Idris || America First, Malaysia Second #everysecondcounts|style="text-align: center;"| No || Video|-| || 20 February 2017 || Мамахохотала || "America First, Ukraine Second [Official]"|style="text-align: center;"| No || Video|-| || 21 February 2017 || iamsamib || America First, Algeria Second | everysecondcounts.eu|style="text-align: center;"| No || Video|-| || 21 February 2017 || AdventureBaku || "AZERBAIJAN SECOND (official) America First | Donald Trump"|style="text-align: center;"| No || Video|-| || 21 February 2017 || BigDish Indonesia || America First, Indonesia Second.|style="text-align: center;"| No || Video|-| || 22 February 2017 || Keneth Mueke || "America First Kenya Second"|style="text-align: center;"| No || Video|-| || 23 February 2017 || TCH || "America first, Ukraine second! | Америка перша, Україна друга!"|style="text-align: center;"| No || Video|-| || 24 February 2017 || Maclean's || "America first, Russia second, Canada third: Canada to Donald Trump"|style="text-align: center;"| No || Video|-| || 24 February 2017 || William Brocas || "America first, keep the U.K second! A real Brit greets Trump in his own words."|style="text-align: center;"| No || Video|-| || 26 February 2017 || EthioTube || America First, Ethiopia Second (Official) አሜሪካ ትቅደም፣ ኢትዮጵያ ትከተል|style="text-align: center;"| No || Video|-| || 27 February 2017 || Mensaje Directo || "America First, Colombia Second"|style="text-align: center;"| No || Video|-| || 28 February 2017 || Barbascura X || "America First, ITALY SECOND! Italy welcomes Trump and his wig - GROG"|style="text-align: center;"| No || Video|-| || 28 February 2017 || Rwabiit || "America First, Yemen Second (OFFICIAL)"|style="text-align: center;"| No || Video |-| || 3 March 2017 || JReport || "America First South Korea Second south korea impeachment 2017/03/10"|style="text-align: center;"| No || Video|-| || 13 March 2017 || From the Last || America first Libya second (official)|style="text-align: center;"| No || Video|-| || 6 April 2017 || Howl Lin || "America First, South Korea Second [Official] - 웰컴 트럼프 #EverySecondCounts"|style="text-align: center;"| No || Video|-| || 11 April 2017 || SaharaTV || "America First, Nigeria Second"|style="text-align: center;"| No || Video|-| || 12 April 2017 || ZeroSquared || "America First, UK Second (official) #everysecondcounts"|style="text-align: center;"| No || Video|-|  Maldives || 29 April 2017 || Silky Fox Productions || "America First - Maldives Second"|style="text-align: center;"| No || Video|-| || Unknown || Unknown || "America First, Philippines Second?"|style="text-align: center;"| No || Video|-| || Unknown || Unknown || "America First, Poland Second?"|style="text-align: center;"| No || Video|-| || May 2017 || Naveed Mahbub || "America First, Bangladesh Second"|style="text-align: center;"| No || Video|-| || 6 June 2017 || GUN Productions PTY || "Panama Wants to be Second"|style="text-align: center;"| No || Video |-| || Unknown || Unknown || America First, Afghanistan Second|style="text-align: center;"| No || Video|-| || Unknown || Unknown || America First, Tunisia Second|style="text-align: center;"| No || Video|-| || Unknown || Unknown || America First, Brunei Second|style="text-align: center;"| No || Video|-| || Unknown || Unknown || America First, Vietnam Second|style="text-align: center;"| No || Video|} Other physical locationsThe table below lists 43 videos for 40 unique entries.
|