Evert Gummesson Explained

Birth Name:	Evert Gummesson
Birth Date:	18 January 1936
Death Date:	2 April 2023 (age 87)
Nationality:	Swedish
Employer:	Stockholm University
Occupation:	Professor
Professor Emeritus

Evert Gummesson (18 January 1936 – 2 April 2023^[1]) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland.^[2]

Research

Gummesson's research interest includes services marketing, relationship marketing, service-dominant logic, organizational structure, grounded theory, case study methodology, and other research methodologies.

Professional activities

He was a Senior Advisory Board member for the European Journal of Marketing.^[3]

Publications

• Gummesson, E. Montserrat, D-M. Saren, M. (2022). Improving the Evaluation of Scholarly Work. Springer Int Publ. AG.
• Gummesson, E. (2017). Case theory in business and management: Reinventing case study research. Sage.
• Gummesson, E. (2011). Total relationship marketing. Routledge.
• Lovelock, C., & Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41.^[4]
• Gummesson, E. (2002). Relationsmarknadsföring i tjänsteföretag: från 4 P till 30 R. Liber.
• Gummesson, E. (2000). Qualitative methods in management research. Sage.
• Gummesson, E. (1984). Resultatinriktad marknadsföring. Norstedts Juridik.

Awards

• S-D Logic Award (June 2011),^{[5] [6]}
• Christopher Lovelock Career Contributions to the Service Discipline Award (2000),^[7]

External links

• ResearchGate
• S-D Logic
• Kotler Impact

Notes and References

1. https://danderyds.varaminnessidor.se/memorial_page/memorial_page_personal_info.php?order_id=4162732&set_site_id=158&cat=home&sign=ae9456bbfd1885c63ffc28e62fa1f5c0
2. Web site: Evert Gummesson (Gurteen Knowledge). David. Gurteen. www.gurteen.com.
3. European Journal of Marketing, Senior Advisory Board Service http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ejm
4. Web site: Brochure. www.researchgate.net. PDF.
5. Web site: Evert Gummesson. Service-Dominant Logic.
6. Web site: www.naplesforumonservice.it » Evert Gummesson Award. www.naplesforumonservice.it.
7. Web site: Lovelock Career Contributions Award. www.servsig.org.