Everest Spices Explained

Everest Food Products Pvt Ltd
Founded:1967
Founder:Vadilal Shah
Location:Mumbai, Maharashtra, India
Industry:Food
Products:Spices
Revenue: (2022) [1]

Everest Food Products Pvt Ltd (Everest Spices) is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest.[2]

Everest has been accorded the Superbrands status Eight times: in 2003, 2006, 2009, 2012, 2015, 2017, 2019 & 2021. It also won FMCG Consumer Reaction Award.[3] Everest started began advertising aggressively on the television in 2003, and by 2005, it had 30% share of the branded pure spices market in India.[4] According to the 2007 study, Everest was India's largest spices brand based in Mumbai.[5] More than two crore (20 million) households used Everest spices regularly. The brand was stocked by four Lakh (4,00,000) outlets in more than 1,000 towns across India. More than 370 crore (3.705 billion) packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.[6]

Everest Spices competes with MDH, which has 12% market share.

Controversies

In May 2024, New Zealand's food safety regulator said it was investigating contamination in spice products of Indian brands Everest and MDH.[7] Its products were recalled by regulators in Hong Kong and Singapore for containing ethylene oxide.[8]

External links

Notes and References

  1. News: Masala Companies add $1 billion in their topline. The Economic Times . 16 January 2023 . Malviya . Sagar .
  2. Web site: Everest-Superbrand 2003 - 2005 . Superbrands.com . 2010-03-05 . 2021-01-19.
  3. Web site: India's No.1 Spice Brand- Everest Overview .
  4. News: Mirch Masala: Cos spice up ad spends to stay in the hunt . 30 August 2005 . Nidhi Nath Srinivas . The Economic Times . 2 July 2012.
  5. http://www.superbrandsindia.com/images/brand_pdf/consumer_2nd_edition_2007/EVEREST.pdf Superbrands 2nd edition
  6. http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Everest.pdf Superbrands 3rd edition
  7. Web site: Sadam . Rishika . May 15, 2024 . New Zealand looking into Indian spice brands over contamination . Reuters.
  8. Web site: Sayantan Bera . Suneera Tandon . In a pickle: Why it's time for Fssai to wake up and crack the whip . . 22 May 2024 . 19 May 2024.