Ever SM Town explained

Ever SM Town
Imagedimensions:200px
Location:Everland
Also Known As:에버 에스엠타운
Status:Operating
Opened:October 1, 2022
Theme:SM Culture Universe
Custom Label 1:Developer

Ever SM Town (; stylized as EVER SMTOWN) is a theme park space and content production project by SM Entertainment and Everland. The project was formed through a memorandum of understanding (MOU) signed between SM and Everland. It opened on October 1, 2022, with the concept integrated into the theme park's major areas that incorporated SM Culture Universe (SMCU). Various SM artists' intellectual property (IP) was utilized for the artist-experience space throughout the amusement park.

Development

Everland, operated by Samsung C&T Resort Division, disclosed on September 21, 2022, that it would collaborate with SM Entertainment to introduce an artist experience space that combines SM's story.[1] SM and Everland previously signed a memorandum of understanding (MOU) for the directing business using SM's artist intellectual property (IP) in August 2022.[2] The MOU comprises the "world's first experience content" that incorporates the "metaversal" origin story of SM Culture Universe (SMCU), presenting SM's core value and vision of future entertainment.[3] Additionally, the MOU contains the creation of theme park space and content production between the two parties.[4] Named as Ever SM Town Project, SM also announced through Twitter the launch at Everland, located in the city of Yongin in the Gyeonggi province, on October 14, the rolling out of "new experimental content" using IP of SM artists such as Exo, Red Velvet, NCT, and Aespa.[5]

The Ever SM Town was then launched on October 1, wherein diverse digital technologies such as augmented reality (AR) and video and photo zones will be combined into "major" areas of the theme park.[6] These major areas include rides in the theme park, such as the Hurricane, Bumper Car, Amazon Express, and Music Garden, introducing the universe of SM.[7] The bumper cars utilize the concept of NCT 127's fourth studio album, 2 Baddies, released on September 16, where members' names are wrapped around the amusement ride.[8] SM and Everland also released experience content using the IP rights of NCT Dream and Aespa, which started in October of the same year.[9] People would be able to come in contact with artists-experience space and the SM world in various forms while walking around the amusement park.[10]

Features

Reception

Since Ever SM Town's announcement, it was revealed that the "instantaneous, simultaneous" access to the Everland official website broke its highest record.[11] The theme park also stated that the hashtag "Everland" appeared numerous times on Twitter's real-time trend.[12] About 1,000 people gathered at Kwangya@Everland on opening day, along with a long queue, and sold out the same-day sales within half a day.[13]

Notes and References

  1. Web site: Kim . Pyeong-hwa . September 21, 2022 . ko:에버랜드, SM과 NCT·에스파 체험 공간 조성 . Everland, SM with NCT·Aespa Experience Space Created . live . https://web.archive.org/web/20221028135731/https://view.asiae.co.kr/article/2022092107332545705 . October 28, 2022 . October 28, 2022 . The Asia Business Daily . ko.
  2. Web site: Lee . Jung-hyuk . September 21, 2022 . ko:[엔터비즈]SM, 에버랜드와 SMCU 결합한 공간 및 콘텐츠 연출 사업 MOU 체결…NCT 127 '질주' 콘셉트 범퍼카 선보여 . [Entertainment Biz] SM, Everland and SMCU have Signed an MOU for Space and Content Production Business…NCT 127's '2 Baddies' Concept Bumper Car . live . https://archive.today/20221028140130/https://sports.chosun.com/news/ntype.htm?id=202209220100144930008714&servicedate=20220921 . October 28, 2022 . October 28, 2022 . . ko.
  3. Web site: Han . Hae-sun . September 21, 2022 . ko:SM, 에버랜드에 '광야' 확장..NCT127 범퍼카 본다[공식] . SM, 'Kwangya' Expansion to Everland..See NCT127 Bumper Car [Official] . live . https://web.archive.org/web/20221028144649/https://star.mt.co.kr/stview.php?no=2022092108351138644 . October 28, 2022 . October 28, 2022 . StarNews . ko.
  4. Web site: Kim . Soo-young . September 21, 2022 . ko:에버랜드에 NCT 127 범퍼카 뜬다…SM과 컬래버 프로젝트 . NCT 127 Bumper Cars will Appear in Everland…A Collaboration Project with SM Collaboration Project . live . https://web.archive.org/web/20220921003742/https://www.hankyung.com/entertainment/article/202209214537H . September 21, 2022 . November 1, 2022 . . ko.
  5. Web site: Chin . Carmen . September 21, 2022 . South Korean theme park announces collaboration with SM Entertainment on artist-themed attractions . live . https://web.archive.org/web/20221003183054/https://www.nme.com/en_asia/news/music/south-korean-theme-park-collaborate-sm-entertainment-artist-themed-attraction-3314255 . October 3, 2022 . October 31, 2022 . NME . en.
  6. Web site: Lee . Mi-young . September 21, 2022 . ko:"NCT 127 범퍼카"…SM·에버랜드, SMCU 결합 공간 등 MOU 체결 . "NCT 127 Bumper Car"…Signed MOU with SM·Everland, SMCU Space, etc. . live . https://web.archive.org/web/20221028145855/https://www.joynews24.com/view/1520790 . October 28, 2022 . October 28, 2022 . JoyNews24 . ko.
  7. Web site: Shin . Min-hee . September 21, 2022 . Everland amusement park to collab with SM Entertainment for artist-themed attractions . live . https://web.archive.org/web/20220922025432/https://koreajoongangdaily.joins.com/2022/09/21/culture/foodTravel/korea-sm-entertainment-everland/20220921113359571.html . September 22, 2022 . October 28, 2022 . . en.
  8. Web site: Kim . Gun-woo . September 21, 2022 . ko:SM X 에버랜드, SMCU 결합한 공간 및 콘텐츠 연출 사업 MOU 체결 . SM X Everland, Has Signed an MOU on Space and Content Production Business Combined with SMCU . live . https://web.archive.org/web/20220922113541/https://news.mt.co.kr/mtview.php?no=2022092108402557068 . September 22, 2022 . October 31, 2022 . MoneyToday . ko.
  9. Web site: Lee . Tae-soo . September 21, 2022 . ko:에버랜드에 NCT 127 범퍼카…SM과 손잡고 공간·콘텐츠 연출 . NCT 127 Bumper Cars in Everland…Collaborate with SM to Create Space and Content . live . https://web.archive.org/web/20221031073604/https://www.yna.co.kr/view/AKR20220921032600005?input=1195m . October 31, 2022 . October 31, 2022 . . ko.
  10. Web site: October 13, 2022 . ko:에버랜드, SM엔터테인먼트 아티스트 체험 공간 조성 . Everland, To Create an Artist Experience Space for SM Entertainment . live . https://web.archive.org/web/20221031095501/https://www.news1.kr/photos/details/?5626581 . October 31, 2022 . October 31, 2022 . News1 . ko.
  11. Web site: Lee . Yu-na . October 20, 2022 . ko:SM·에버랜드 'EVER SMTOWN' 오픈...동시접속 최고 기록 . SM·Everland's 'EVER SMTOWN' Opening...Highest Concurrent Connection Record . live . https://web.archive.org/web/20221031155656/https://star.ytn.co.kr/_sn/0117_202210201404462765 . October 31, 2022 . October 31, 2022 . YTN Star . ko.
  12. Web site: Kim . Gun-woo . October 20, 2022 . ko:SM X 에버랜드 'EVER SMTOWN' 개관 "SMCU 결합 체험 콘텐츠 화제" . SM X Everland's 'EVER SMTOWN' Opening "SMCU Combined Experience Content is a Hot Topic" . live . https://web.archive.org/web/20221020061239/https://news.mt.co.kr/mtview.php?no=2022102014240516265 . October 20, 2022 . October 31, 2022 . MoneyToday . ko.
  13. Web site: Kwon . Ik-do . October 20, 2022 . ko:SM엔터테인먼트, 에버랜드와 IP 연계 협업 사업 . SM Entertainment, IP-linked Collaboration Business with Everland . live . https://archive.today/20221031160140/http://www.newstomato.com/ReadNews.aspx?no=1154263&inflow=N . October 31, 2022 . October 31, 2022 . NewsTomato . ko.

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